Tarran is a senior brand, marketing and growth leader with over 15 years’ experience building and scaling consumer brands in fast-paced, highly competitive environments. She has led brand, content, social, digital and lifecycle strategy for businesses spanning fitness, retail, hospitality and franchise models, including KX and San Churro. Known for blending strategic clarity with hands-on execution, Tarran has a strong track record of translating brand ambition into commercially impactful campaigns, launches and community-led experiences across digital, social, retail and experiential channels. At the executive level, Tarran has operated as part of senior leadership teams within scaling businesses, driving growth through modern brand storytelling, performance-led digital strategy and customer-centric engagement. She is particularly passionate about social as a growth engine; leading teams across content, creators and culture to build relevance and momentum at scale. With a bias for action and a calm, decisive leadership style, Tarran thrives in environments that value speed, creativity and impact, and is motivated by building brands that genuinely connect with people and culture.

Tarran Grummisch

Tarran is a senior brand, marketing and growth leader with over 15 years’ experience building and scaling consumer brands in fast-paced, highly competitive environments. She has led brand, content, social, digital and lifecycle strategy for businesses spanning fitness, retail, hospitality and franchise models, including KX and San Churro. Known for blending strategic clarity with hands-on execution, Tarran has a strong track record of translating brand ambition into commercially impactful campaigns, launches and community-led experiences across digital, social, retail and experiential channels. At the executive level, Tarran has operated as part of senior leadership teams within scaling businesses, driving growth through modern brand storytelling, performance-led digital strategy and customer-centric engagement. She is particularly passionate about social as a growth engine; leading teams across content, creators and culture to build relevance and momentum at scale. With a bias for action and a calm, decisive leadership style, Tarran thrives in environments that value speed, creativity and impact, and is motivated by building brands that genuinely connect with people and culture.

Available to hire

Tarran is a senior brand, marketing and growth leader with over 15 years’ experience building and scaling consumer brands in fast-paced, highly competitive environments. She has led brand, content, social, digital and lifecycle strategy for businesses spanning fitness, retail, hospitality and franchise models, including KX and San Churro. Known for blending strategic clarity with hands-on execution, Tarran has a strong track record of translating brand ambition into commercially impactful campaigns, launches and community-led experiences across digital, social, retail and experiential channels.

At the executive level, Tarran has operated as part of senior leadership teams within scaling businesses, driving growth through modern brand storytelling, performance-led digital strategy and customer-centric engagement. She is particularly passionate about social as a growth engine; leading teams across content, creators and culture to build relevance and momentum at scale. With a bias for action and a calm, decisive leadership style, Tarran thrives in environments that value speed, creativity and impact, and is motivated by building brands that genuinely connect with people and culture.

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Language

English
Fluent

Work Experience

Head of Marketing at KX Pilates
January 1, 2021 - September 30, 2025
Led end-to-end marketing for a $70m boutique fitness brand, overseeing digital channels, CRM retention and loyalty workflows, website and app UX, SEO/AI strategy, POS and digital screens. Directed creative direction and brand evolution, and managed large-scale national campaigns across owned, earned and paid media. Drove GTM strategies for new offerings and partnerships, built cross-functional teams, and measured ROI to inform future growth.
National Marketing Manager at San Churro
August 1, 2015 - December 31, 2021
Led national marketing calendar, consumer activation, partnerships and PR; developed brand initiatives and rebrand efforts; drove rollout of national campaigns and events with strong stakeholder alignment.
National Marketing Manager at Sanchurro
January 1, 2015 - December 31, 2021
Led national marketing for a leading chocolate café franchise, developing and executing a full-brand calendar, PR and events, and omnichannel campaigns (social, digital, influencer, e-commerce, CRM). Managed partnerships with high-profile sponsors, integrated CRM and loyalty initiatives, and delivered standout campaigns such as major retail and experiential activations that elevated brand awareness and drive sales.
Assistant Marketing Manager at QV Melbourne (Vicinity Centres)
January 1, 2012 - December 31, 2015
Supported marketing for a major shopping destination, driving GTM strategies, digital and experiential campaigns, and centre events. Coordinated cross-functional teams to deliver integrated marketing programs, contributing to foot traffic growth and tenant collaboration.
Marketing Coordinator at Mercedes-Benz Australia / Pacific
January 1, 2010 - December 31, 2012
Coordinated marketing activities, end-to-end campaign management, CRM maintenance and vendor coordination; contributed to product launches, packaging and promotional initiatives.
Marketing Assistant at Mercedes-Benz Australia / Pacific
January 1, 2009 - December 31, 2010
Supported marketing campaigns, CRM activities, events and promotional material creation; assisted with budget tracking and vendor communications.
Merchandise Marketing Assistant at Mercedes-Benz Australia/Pacific
January 1, 2009 - December 31, 2010
Supported merchandising and marketing initiatives for the automotive brand, assisting with product launches, campaign execution, CRM communications, and coordination of marketing materials across channels.

Education

Bachelor of Business & Marketing at Royal Melbourne Institute of Technology
January 1, 2008 - December 31, 2011
Bachelor of Business & Marketing at RMIT University
January 1, 2008 - December 31, 2011

Qualifications

Bachelor of Business & Marketing
January 11, 2030 - February 10, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Consumer Goods, Software & Internet