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I'm a content marketing manager and strategist focused on building SEO-first strategies from the ground up. I help businesses turn content from a box-ticking exercise into a real growth channel, driving qualified traffic, supporting pipeline, and creating something beyond the occasional blog post someone almost forgot to publish. I've worked both agency-side and in-house, so I'm comfortable with tight timelines, shifting priorities, and showing how the work I do actually moves the needle.…I'm a content marketing manager and strategist focused on building SEO-first strategies from the ground up. I help businesses turn content from a box-ticking exercise into a real growth channel, driving qualified traffic, supporting pipeline, and creating something beyond the occasional blog post someone almost forgot to publish. I've worked both agency-side and in-house, so I'm comfortable with tight timelines, shifting priorities, and showing how the work I do actually moves the needle.

Kathy Deady

Content Creator, Content Strategist, Marketing Strategist, +2

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I'm a content marketing manager and strategist focused on building SEO-first strategies from the ground up. I help businesses turn content from a box-ticking exercise into a real growth channel, driving qualified traffic, supporting pipeline, and creating something beyond the occasional blog post someone almost forgot to publish. I've worked both agency-side and in-house, so I'm comfortable with tight timelines, shifting priorities, and showing how the work I do actually moves the needle.…I'm a content marketing manager and strategist focused on building SEO-first strategies from the ground up. I help businesses turn content from a box-ticking exercise into a real growth channel, driving qualified traffic, supporting pipeline, and creating something beyond the occasional blog post someone almost forgot to publish. I've worked both agency-side and in-house, so I'm comfortable with tight timelines, shifting priorities, and showing how the work I do actually moves the needle.

Available to hire

I’m a content marketing manager and strategist focused on building SEO-first strategies from the ground up. I help businesses turn content from a box-ticking exercise into a real growth channel, driving qualified traffic, supporting pipeline, and creating something beyond the occasional blog post someone almost forgot to publish.

I’ve worked both agency-side and in-house, so I’m comfortable with tight timelines, shifting priorities, and showing how the work I do actually moves the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Final Cut Pro X

Intermediate

Moz

Intermediate

Language

English

Fluent

Work Experience

Content Marketing Manager at Optimizely

July 1, 2024 - August 31, 2025

Led end-to-end content marketing strategy and execution to support growth, produce education and brand authority, and align with product goals. Drove content lifecycle planning, cross-team collaboration, and measurable impact across SEO, AEO, and GEO initiatives.

Content Marketing Manager at Timely

February 1, 2022 - January 31, 2024

Drove organic traffic, new active users, self-serve purchases and MQLs through the Timely App blog. Owned blog execution end-to-end, including topic research, briefing, freelancing management, editing, design coordination, and publishing.

Senior Content Strategist at Wolfgang Digital

April 1, 2019 - December 31, 2021

Developed SEO-led content strategies for a diverse client portfolio, aligned to business goals, user needs, ROI and resource constraints. Led content strategy research, audits, and gap analyses to uncover insights and actionable recommendations; built content road maps and calendars to improve relevance and search performance.

Content Marketing Manager at Teach Away

September 1, 2017 - March 31, 2019

Led SEO-led content marketing strategy to drive B2C demand and scale organic growth. Delivered blogs, landing pages, eBooks, reports, webinars and infographics from ideation to distribution; managed multi-channel content calendars and outsourced writers/designers; edited for quality and brand voice; advised product team on SEO best practices and improved rankings using HubSpot, Analytics, SEMrush and Moz.

Account Manager at Wiley

September 1, 2014 - August 31, 2016

Managed B2B accounts across corporate, enterprise, government and nonprofit sectors; exceeded sales targets by 20% on a $2M territory; planned promotions and executed email campaigns; represented Wiley at trade shows and industry events.

Assistant Editor at Wiley

October 1, 2011 - July 31, 2013

Created digital content for dummies.com and led short-form eBook development; supported new title development through market and competitive research; managed editorial workflows, schedules and stakeholder communication.