I am a Berlin based Master’s student in PR & Digital Marketing with hands-on experience in digital content strategy and community management for international audiences. At Deutsche Welle, I managed and analyzed engagement performance for a 742k+ community, optimizing content formats based on reach, sentiment and retention metrics. I also created platform specific content aligned with audience behavior and brand tone. In addition to performance driven work, I have experience producing multimedia content at Hindustan Times and leading cross-cultural teams at AIESEC, where strong communication and organization were essential. I am comfortable working independently in remote environments and in office, meeting deadlines and collaborating with stakeholders to refine messaging and campaign goals. What sets me apart is my ability to combine storytelling with analytics ; creating content that is not only engaging but strategically aligned with brand awareness and growth objectives. I am confident in developing blog posts, social media content and promotional materials tailored to audience insights within the travel sector. Through my international exposure and work with multicultural audiences, I understand how to craft content that resonates across diverse markets, which i believe is an essential element in travel marketing.

Navya Sharma

I am a Berlin based Master’s student in PR & Digital Marketing with hands-on experience in digital content strategy and community management for international audiences. At Deutsche Welle, I managed and analyzed engagement performance for a 742k+ community, optimizing content formats based on reach, sentiment and retention metrics. I also created platform specific content aligned with audience behavior and brand tone. In addition to performance driven work, I have experience producing multimedia content at Hindustan Times and leading cross-cultural teams at AIESEC, where strong communication and organization were essential. I am comfortable working independently in remote environments and in office, meeting deadlines and collaborating with stakeholders to refine messaging and campaign goals. What sets me apart is my ability to combine storytelling with analytics ; creating content that is not only engaging but strategically aligned with brand awareness and growth objectives. I am confident in developing blog posts, social media content and promotional materials tailored to audience insights within the travel sector. Through my international exposure and work with multicultural audiences, I understand how to craft content that resonates across diverse markets, which i believe is an essential element in travel marketing.

Available to hire

I am a Berlin based Master’s student in PR & Digital Marketing with hands-on experience in digital content strategy and community management for international audiences. At Deutsche Welle, I managed and analyzed engagement performance for a 742k+ community, optimizing content formats based on reach, sentiment and retention metrics. I also created platform specific content aligned with audience behavior and brand tone.
In addition to performance driven work, I have experience producing multimedia content at Hindustan Times and leading cross-cultural teams at AIESEC, where strong communication and organization were essential. I am comfortable working independently in remote environments and in office, meeting deadlines and collaborating with stakeholders to refine messaging and campaign goals.

What sets me apart is my ability to combine storytelling with analytics ; creating content that is not only engaging but strategically aligned with brand awareness and growth objectives. I am confident in developing blog posts, social media content and promotional materials tailored to audience insights within the travel sector.

Through my international exposure and work with multicultural audiences, I understand how to craft content that resonates across diverse markets, which i believe is an essential element in travel marketing.

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Language

German
Intermediate
English
Fluent

Work Experience

Video Content Creator at Hindustan Times
June 1, 2025 - Present
Analyzed weekly content performance metrics (reach, engagement, sentiment) to optimize formats and improve audience retention; Managed and moderated an international multi-platform community; Collaborated with editorial and social teams to translate insights into data-informed content decisions; Prepared KPI reports to support data-driven editorial & growth decisions; Produced 5+ weekly performance reports; Supported live-stream execution; Contributed to engagement-focused content production.
Team Leader, Incoming Global Talent at AIESEC, Berlin
October 1, 2023 - November 1, 2023
Coordinated international stakeholders to manage end-to-end exchange processes; Led a multicultural team of 4 members and improved workflow efficiency; Conducted structured trainings and performance check-ins.

Education

(MA) PR & Digital Marketing at Hochschule für Medien, Kommunikation & Wirtschaft (HMKW), Berlin
January 1, 2024 - November 1, 2026

Qualifications

Content optimization for international community
March 1, 2025 - October 31, 2025
Managed and analyzed engagement performance for a 742k+ international community at Deutsche Welle, translating KPI insights into data-driven content optimization strategies.

Industry Experience

Media & Entertainment, Education, Professional Services, Telecommunications