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Hi, I’m Monisha Mohan, a Brand Strategist and experience-focused product professional with hands-on experience across FMCG, consumer brands, and research-led strategy environments. I excel in brand positioning, messaging articulation, competitive analysis, and go-to-market thinking, translating consumer and market insights into clear, actionable brand strategies. I’ve collaborated with internal teams and partners across South Asian markets to support brand activation, ensure consistency, and differentiation.…Hi, I’m Monisha Mohan, a Brand Strategist and experience-focused product professional with hands-on experience across FMCG, consumer brands, and research-led strategy environments. I excel in brand positioning, messaging articulation, competitive analysis, and go-to-market thinking, translating consumer and market insights into clear, actionable brand strategies. I’ve collaborated with internal teams and partners across South Asian markets to support brand activation, ensure consistency, and differentiation.

Monisha Mohan

Brand Strategist, Marketing Strategist, Brand Designer, +1

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Hi, I’m Monisha Mohan, a Brand Strategist and experience-focused product professional with hands-on experience across FMCG, consumer brands, and research-led strategy environments. I excel in brand positioning, messaging articulation, competitive analysis, and go-to-market thinking, translating consumer and market insights into clear, actionable brand strategies. I’ve collaborated with internal teams and partners across South Asian markets to support brand activation, ensure consistency, and differentiation.…Hi, I’m Monisha Mohan, a Brand Strategist and experience-focused product professional with hands-on experience across FMCG, consumer brands, and research-led strategy environments. I excel in brand positioning, messaging articulation, competitive analysis, and go-to-market thinking, translating consumer and market insights into clear, actionable brand strategies. I’ve collaborated with internal teams and partners across South Asian markets to support brand activation, ensure consistency, and differentiation.

Available to hire

Hi, I’m Monisha Mohan, a Brand Strategist and experience-focused product professional with hands-on experience across FMCG, consumer brands, and research-led strategy environments.

I excel in brand positioning, messaging articulation, competitive analysis, and go-to-market thinking, translating consumer and market insights into clear, actionable brand strategies. I’ve collaborated with internal teams and partners across South Asian markets to support brand activation, ensure consistency, and differentiation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Intern - Product & Brand Strategy at Hatsun Agro Product Ltd (FMCG)

February 1, 2024 - April 1, 2024

Supported brand and product strategy initiatives within a large FMCG organization; conducted category and competitive analysis; led 45+ consumer interviews across South Asian markets to understand purchase drivers, perceptions, and usage contexts; translated insights into recommendations for marketing and design teams; assisted with maintaining consistent brand messaging and activation plans.

Strategic Designer - Resident Engagement & Strategy at The Green Village (Living Lab for Sustainable Innovation), TU Delft

June 1, 2024 - October 1, 2024

Led research-driven strategy projects by synthesizing user insights into clear narratives, frameworks, and activation guidance. Conducted qualitative research and developed actionable outputs for stakeholder engagement; created strategic documentation and presentations to align diverse stakeholders with shared stories and execution plans.

Product Support Specialist - SaaS (APAC Markets, Customer facing role) at Autodesk Ltd (SaaS)

July 1, 2020 - January 1, 2023

Worked closely with customers across APAC, translating expectations into product feedback; identified recurring patterns in customer feedback to inform product and support improvements; collaborated with product, operations, and partner teams to ensure consistent messaging and high-quality service.

Architect - Design & Academia at Various Organisations

September 1, 2016 - January 1, 2020

Led user-centered design projects, producing structured documentation and visuals to align ideas, decisions, and execution; engaged with clients and stakeholders across projects in India.