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I am a senior copywriter and creative lead with 8+ years of experience in offline and digital advertising, and direct response. I’ve worked directly with American and European markets, agencies, and brands, delivering compelling copy and creative that drives results. My work spans video ads, campaigns, and UX writing, across B2C, D2C, and C2C contexts. I speak English and Russian natively, and I’m currently based in Nice and Paris, France. I’ve earned 20+ awards, 10+ tenders, and 40+ direct-marketing video winners. I love crafting big and small ideas, scripts, production briefs, and launching ads, websites, campaigns, and events. I stay fluent with the latest AI tools and collaborate with global clients across multiple markets and platforms.…I am a senior copywriter and creative lead with 8+ years of experience in offline and digital advertising, and direct response. I’ve worked directly with American and European markets, agencies, and brands, delivering compelling copy and creative that drives results. My work spans video ads, campaigns, and UX writing, across B2C, D2C, and C2C contexts. I speak English and Russian natively, and I’m currently based in Nice and Paris, France. I’ve earned 20+ awards, 10+ tenders, and 40+ direct-marketing video winners. I love crafting big and small ideas, scripts, production briefs, and launching ads, websites, campaigns, and events. I stay fluent with the latest AI tools and collaborate with global clients across multiple markets and platforms.

Anton Beketov

Copywriter, Creative Director, Content Creator, +1

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I am a senior copywriter and creative lead with 8+ years of experience in offline and digital advertising, and direct response. I’ve worked directly with American and European markets, agencies, and brands, delivering compelling copy and creative that drives results. My work spans video ads, campaigns, and UX writing, across B2C, D2C, and C2C contexts. I speak English and Russian natively, and I’m currently based in Nice and Paris, France. I’ve earned 20+ awards, 10+ tenders, and 40+ direct-marketing video winners. I love crafting big and small ideas, scripts, production briefs, and launching ads, websites, campaigns, and events. I stay fluent with the latest AI tools and collaborate with global clients across multiple markets and platforms.…I am a senior copywriter and creative lead with 8+ years of experience in offline and digital advertising, and direct response. I’ve worked directly with American and European markets, agencies, and brands, delivering compelling copy and creative that drives results. My work spans video ads, campaigns, and UX writing, across B2C, D2C, and C2C contexts. I speak English and Russian natively, and I’m currently based in Nice and Paris, France. I’ve earned 20+ awards, 10+ tenders, and 40+ direct-marketing video winners. I love crafting big and small ideas, scripts, production briefs, and launching ads, websites, campaigns, and events. I stay fluent with the latest AI tools and collaborate with global clients across multiple markets and platforms.

Available to hire

I am a senior copywriter and creative lead with 8+ years of experience in offline and digital advertising, and direct response. I’ve worked directly with American and European markets, agencies, and brands, delivering compelling copy and creative that drives results. My work spans video ads, campaigns, and UX writing, across B2C, D2C, and C2C contexts. I speak English and Russian natively, and I’m currently based in Nice and Paris, France.

I’ve earned 20+ awards, 10+ tenders, and 40+ direct-marketing video winners. I love crafting big and small ideas, scripts, production briefs, and launching ads, websites, campaigns, and events. I stay fluent with the latest AI tools and collaborate with global clients across multiple markets and platforms.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Work Experience

Senior Copywriter at Kendago (remote for USA)

March 1, 2024 - September 1, 2025

Created & wrote video ads (scripts + production briefs) for digital campaigns, exclusively for English-speaking markets (US, UK, etc).

Copywriter at Contrapunto BBDO Moscow

June 1, 2021 - September 1, 2022

Main creative under the creative director for digital and English-language projects, as well as tenders.

Copywriter at VMLY&R Moscow

August 1, 2020 - November 1, 2020

Created traditional advertising such as TV adverts, posters, branding, and complex digital projects.

Copywriter at BBDO Moscow (Intern/Junior Copywriter)

August 1, 2018 - July 1, 2020

Wrote all types of advertising communications, copy, and commercial texts for pet-food, chocolate and chewing-gum brands of Mars, Inc. + Freelancing – Creative lead, advertising consultant, digital creator, copywriter, strategy planner, UX writer.