Anton Beketov
I am a senior copywriter and creative lead with 8+ years of experience in offline and digital advertising, and direct response.
About
I am a senior copywriter and creative lead with 8+ years of experience in offline and digital advertising, and direct response. I’ve worked directly with American and European markets, agencies, and brands, delivering compelling copy and creative that drives results. My work spans video ads, campaigns, and UX writing, across B2C, D2C, and C2C contexts. I speak English and Russian natively, and I’m currently based in Nice and Paris, France.
I’ve earned 20+ awards, 10+ tenders, and 40+ direct-marketing video winners. I love crafting big and small ideas, scripts, production briefs, and launching ads, websites, campaigns, and events. I stay fluent with the latest AI tools and collaborate with global clients across multiple markets and platforms.
- 4 years' experience
- Joined February 2026
Languages
- EnglishFluent
- RussianFluent
Industry experience
- Media & Entertainment
- Professional Services
Work experience· 4 roles
Created & wrote video ads (scripts + production briefs) for digital campaigns, exclusively for English-speaking markets (US, UK, etc).
Main creative under the creative director for digital and English-language projects, as well as tenders.
Created traditional advertising such as TV adverts, posters, branding, and complex digital projects.
Education
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