Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Irene Aroca, a Digital Project Manager with 5+ years of leading end-to-end initiatives across planning, DevOps, QA, sales and marketing, working with agile methodologies. I thrive in cross-functional, multilingual environments, aligning technology, processes and customer experience to drive measurable results. I also focus on developing internal talent and coaching within digital ecosystems, delivering solutions that connect business goals with customer needs. I enjoy translating complex requirements into clear roadmaps and engaging stakeholders with compelling communications that energize teams and elevate outcomes.…I'm Irene Aroca, a Digital Project Manager with 5+ years of leading end-to-end initiatives across planning, DevOps, QA, sales and marketing, working with agile methodologies. I thrive in cross-functional, multilingual environments, aligning technology, processes and customer experience to drive measurable results. I also focus on developing internal talent and coaching within digital ecosystems, delivering solutions that connect business goals with customer needs. I enjoy translating complex requirements into clear roadmaps and engaging stakeholders with compelling communications that energize teams and elevate outcomes.

Irene Aroca

Project Manager, Marketing Strategist, Marketing Consultant, +2





I'm Irene Aroca, a Digital Project Manager with 5+ years of leading end-to-end initiatives across planning, DevOps, QA, sales and marketing, working with agile methodologies. I thrive in cross-functional, multilingual environments, aligning technology, processes and customer experience to drive measurable results. I also focus on developing internal talent and coaching within digital ecosystems, delivering solutions that connect business goals with customer needs. I enjoy translating complex requirements into clear roadmaps and engaging stakeholders with compelling communications that energize teams and elevate outcomes.…I'm Irene Aroca, a Digital Project Manager with 5+ years of leading end-to-end initiatives across planning, DevOps, QA, sales and marketing, working with agile methodologies. I thrive in cross-functional, multilingual environments, aligning technology, processes and customer experience to drive measurable results. I also focus on developing internal talent and coaching within digital ecosystems, delivering solutions that connect business goals with customer needs. I enjoy translating complex requirements into clear roadmaps and engaging stakeholders with compelling communications that energize teams and elevate outcomes.

Available to hire

I’m Irene Aroca, a Digital Project Manager with 5+ years of leading end-to-end initiatives across planning, DevOps, QA, sales and marketing, working with agile methodologies. I thrive in cross-functional, multilingual environments, aligning technology, processes and customer experience to drive measurable results.

I also focus on developing internal talent and coaching within digital ecosystems, delivering solutions that connect business goals with customer needs. I enjoy translating complex requirements into clear roadmaps and engaging stakeholders with compelling communications that energize teams and elevate outcomes.

Skills

CRM

Jira

Experience Level

CRM

Expert

Jira

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Advanced

Work Experience

Digital Project Manager at ING Bank

January 1, 2020 - January 1, 2023

Monitored and optimized digital bank product processes; improved performance, efficiency and sales through data-driven decisions based on customer behavior analysis. Designed high-impact communication and marketing campaigns for existing clients and prospects. Conducted market research and benchmarking to identify opportunities for key product improvements (e.g., personal loans, pensions) and led the launch of new capabilities. Coordinated cross-functional, multilingual teams and suppliers, delivering compelling presentations and aligning stakeholders.

Digital Business Consultant at La Torre Wallace

January 1, 2017 - January 1, 2020

Designed digital transformation strategies, including detailed implementation plans, risk control, and ongoing data-driven business follow-up tailored for each case and client. Defined client metrics and KPIs, tailored audiences, and created effective multi-channel marketing campaigns. Loyalty program tech and commercial development. CRM deployment and onboarding, delivering tutorials and training to optimize adoption and maximize system use. International business solutions sales.

Project Delivery Manager for Diageo ICP at Diageo ICP

January 1, 2014 - January 1, 2016

DAM system management for Diageo’s advertising, ensuring compliance with legal standards and brand legacy. Business analysis and CRM development. Responsible for multilingual training and e-learning programs.