Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a brand strategist and marketing leader with 15+ years of experience shaping brand positioning, crafting clear narratives, and driving commercially meaningful launches across FMCG categories. I translate consumer and cultural insights into structured, actionable strategies that differentiate brands and accelerate growth. My work spans rebranding, category creation, and go-to-market planning, partnering with cross-functional teams to ensure cohesive execution across digital, retail, and on-ground channels. I bring a rigorous, insight-driven approach combined with strong creative judgment to help brands stand out and scale in competitive markets.…I’m a brand strategist and marketing leader with 15+ years of experience shaping brand positioning, crafting clear narratives, and driving commercially meaningful launches across FMCG categories. I translate consumer and cultural insights into structured, actionable strategies that differentiate brands and accelerate growth. My work spans rebranding, category creation, and go-to-market planning, partnering with cross-functional teams to ensure cohesive execution across digital, retail, and on-ground channels. I bring a rigorous, insight-driven approach combined with strong creative judgment to help brands stand out and scale in competitive markets.

Valentyna Zhuk

Brand Strategist, Marketing Strategist, Marketing Consultant





I’m a brand strategist and marketing leader with 15+ years of experience shaping brand positioning, crafting clear narratives, and driving commercially meaningful launches across FMCG categories. I translate consumer and cultural insights into structured, actionable strategies that differentiate brands and accelerate growth. My work spans rebranding, category creation, and go-to-market planning, partnering with cross-functional teams to ensure cohesive execution across digital, retail, and on-ground channels. I bring a rigorous, insight-driven approach combined with strong creative judgment to help brands stand out and scale in competitive markets.…I’m a brand strategist and marketing leader with 15+ years of experience shaping brand positioning, crafting clear narratives, and driving commercially meaningful launches across FMCG categories. I translate consumer and cultural insights into structured, actionable strategies that differentiate brands and accelerate growth. My work spans rebranding, category creation, and go-to-market planning, partnering with cross-functional teams to ensure cohesive execution across digital, retail, and on-ground channels. I bring a rigorous, insight-driven approach combined with strong creative judgment to help brands stand out and scale in competitive markets.

Available to hire

I’m a brand strategist and marketing leader with 15+ years of experience shaping brand positioning, crafting clear narratives, and driving commercially meaningful launches across FMCG categories. I translate consumer and cultural insights into structured, actionable strategies that differentiate brands and accelerate growth.

My work spans rebranding, category creation, and go-to-market planning, partnering with cross-functional teams to ensure cohesive execution across digital, retail, and on-ground channels. I bring a rigorous, insight-driven approach combined with strong creative judgment to help brands stand out and scale in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Ukrainian

Fluent

English

Fluent

German

Intermediate

French

Beginner

Work Experience

Marketing Consultant at Self-employed

May 1, 2025 - Present

Marketing strategy & social media for an online bookstore. Built the social media presence from scratch, creating engaging content and growing a loyal audience. Achieved a 21.6% monthly engagement rate, significantly above industry benchmarks. Planned and executed paid campaigns that increased site traffic and first-time purchases, while maintaining a healthy conversion rate and expanding the customer base.

Marketing Manager at Ergopack, Sarantis Group

March 1, 2020 - May 1, 2025

Led marketing efforts to grow market share by 24% and elevate the core brand to category leader status with a bold rebranding strategy in a volatile market. Drove +100% net sales growth in the cosmetics category during a market downturn through agile commercial strategies. Reduced portfolio complexity and improved profitability by 2.3 pp through portfolio optimization. Directed shopper marketing and end-to-end in-store activation, including POS materials, promotion calendars, and retail execution across key channels. Led international go-to-market strategies—from brand positioning and NPD to packaging, communication and in-market activation—across diverse markets. Built and developed a high-performing team, fostering cross-functional collaboration and a strong marketing community.

Marketing Manager at Ergopack, Sarantis Group

April 1, 2019 - February 1, 2020

Launched a new cosmetics business line across Ukraine and CIS in under 6 months, exceeding sales and margin targets by 15%. Achieved nationwide brand visibility by crafting a targeted go-to-market strategy and building a distribution footprint across key retail partners.

Senior Brand Manager at Nestlé Kyiv

September 1, 2011 - April 1, 2017

Achieved 16% category growth in Nestlé’s largest food segment through a strategic rebranding initiative and a pipeline of consumer-led product innovations. Led two award-winning campaigns (Effie Awards) by combining behavioural insights with compelling storytelling and media mix optimization. Directed end-to-end product development from idea to launch, building a long-term innovation roadmap and integrating consumer insights into NPD, guiding packaging and design development and collaborating with factories on formulation.

Senior Brand Manager at L’Oréal Kyiv

February 1, 2007 - August 1, 2011

Successfully launched a new product driving 30% category growth in 1 year. Led growth of core beauty franchises by managing product life cycles and introducing new launches aligned with global brand strategy. Conducted market and consumer analysis to guide brand performance and competitor response strategies. Managed marketing budgets, ensured accurate sales forecasting, and contributed to annual planning.