I'm a marketing professional with 12 years of experience driving integrated campaigns across PR, email and social media, content strategy, and brand development. I translate insights into conversion-focused copy and assets, manage vendor and media relations, and lead cross-functional teams to accelerate customer acquisition and strengthen brand position. My track record includes boosting bookings for a multi-property group by double-digit percentages, expanding media coverage across North America, and delivering measurable growth through disciplined experimentation and data-driven storytelling. I'm passionate about collaborating with creative and sales teams to design scalable marketing programs that win attention and drive revenue.

Brianna Wenner

I'm a marketing professional with 12 years of experience driving integrated campaigns across PR, email and social media, content strategy, and brand development. I translate insights into conversion-focused copy and assets, manage vendor and media relations, and lead cross-functional teams to accelerate customer acquisition and strengthen brand position. My track record includes boosting bookings for a multi-property group by double-digit percentages, expanding media coverage across North America, and delivering measurable growth through disciplined experimentation and data-driven storytelling. I'm passionate about collaborating with creative and sales teams to design scalable marketing programs that win attention and drive revenue.

Available to hire

I’m a marketing professional with 12 years of experience driving integrated campaigns across PR, email and social media, content strategy, and brand development. I translate insights into conversion-focused copy and assets, manage vendor and media relations, and lead cross-functional teams to accelerate customer acquisition and strengthen brand position.
My track record includes boosting bookings for a multi-property group by double-digit percentages, expanding media coverage across North America, and delivering measurable growth through disciplined experimentation and data-driven storytelling. I’m passionate about collaborating with creative and sales teams to design scalable marketing programs that win attention and drive revenue.

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Language

English
Fluent

Work Experience

Marketing Manager at Self-Employed
May 1, 2018 - January 1, 2021
Developed targeted promotional plans using industry research, increasing lead generation by an average of 16% within the first year. Wrote conversion-focused copy for websites and campaigns, improving engagement and response rates by up to 28%. Advised on branding elements including logo and messaging, aligning identity with market positioning and goals. Implemented PR and outreach actions that strengthened media presence and generated measurable lead growth up to 24%. Coordinated campaigns for 14 properties across Mexico and the Caribbean, increasing bookings by up to 15% and boosting brand visibility across North America. Led media and influencer relations, organized press trips and openings generating coverage in up to 20 trade publications per quarter. Produced sales and tradeshow materials with clear copy and project management, improving proposal turnaround time by 30%. Managed digital asset library and vendor relationships for timely collateral fulfillment and consistent brandin
Marketing Manager, North America at Palladium Hotel Group
May 1, 2018 - January 1, 2021
Directed NA marketing strategy across 14 properties, overseeing multi-channel campaigns, digital assets, and events that elevated occupancy and brand recognition. Led collaboration with sales to optimize the funnel, managed external agencies, and ensured consistent branding across web, email, and social. Analyzed performance metrics to drive improvements in engagement, lead generation, and PR coverage, contributing to measurable growth.
Marketing Coordinator at Palladium Hotel Group
October 1, 2015 - May 1, 2018
Supported brand strategy and campaigns for North America, coordinating partner programs, events, and digital marketing initiatives. Maintained content calendars, tracked KPI performance, and ensured timely production of collateral and assets.
Advertising & Social Media Specialist at ICE Portal
November 1, 2013 - October 1, 2015
Developed online advertising campaigns and social media strategy; optimized content and paid media to drive bookings and engagement; collaborated with sales and product teams to align marketing with product messaging.
Account Executive at Cliff Ross Creative Agency
January 1, 2013 - November 1, 2013
Managed client accounts, coordinated campaigns, and delivered creative assets; supported new business development and project management.
Marketing Consultant and Copywriter at Self-Employed
January 1, 2021 - Present
Self-employed marketing consultant and copywriter providing PR, email and social media marketing, creative direction, digital asset management, vendor coordination, and media relations.

Education

B.S. Journalism at West Virginia University
January 1, 2007 - January 1, 2012
B.S. Journalism at West Virginia University
January 1, 2007 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services