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I'm a marketing content and demand-gen leader with 12+ years driving growth for SaaS and tech brands. I specialize in full-funnel GTM, content and video production, lifecycle marketing, and data-driven demand generation that aligns with SEO, CRO, and onboarding programs. Recently, I aligned demand-gen strategy with zero-click search behavior to sustain MQL and SAL growth amid rapidly changing buyer discovery patterns. I've built GTM narratives, lifecycles, onboarding programs, CRO landing pages, and launched GTM campaigns and speaking engagements that boosted engagement and revenue.…I'm a marketing content and demand-gen leader with 12+ years driving growth for SaaS and tech brands. I specialize in full-funnel GTM, content and video production, lifecycle marketing, and data-driven demand generation that aligns with SEO, CRO, and onboarding programs. Recently, I aligned demand-gen strategy with zero-click search behavior to sustain MQL and SAL growth amid rapidly changing buyer discovery patterns. I've built GTM narratives, lifecycles, onboarding programs, CRO landing pages, and launched GTM campaigns and speaking engagements that boosted engagement and revenue.

Rachna Sheth

Growth Marketer, Product Marketer, Marketing Strategist, +1

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I'm a marketing content and demand-gen leader with 12+ years driving growth for SaaS and tech brands. I specialize in full-funnel GTM, content and video production, lifecycle marketing, and data-driven demand generation that aligns with SEO, CRO, and onboarding programs. Recently, I aligned demand-gen strategy with zero-click search behavior to sustain MQL and SAL growth amid rapidly changing buyer discovery patterns. I've built GTM narratives, lifecycles, onboarding programs, CRO landing pages, and launched GTM campaigns and speaking engagements that boosted engagement and revenue.…I'm a marketing content and demand-gen leader with 12+ years driving growth for SaaS and tech brands. I specialize in full-funnel GTM, content and video production, lifecycle marketing, and data-driven demand generation that aligns with SEO, CRO, and onboarding programs. Recently, I aligned demand-gen strategy with zero-click search behavior to sustain MQL and SAL growth amid rapidly changing buyer discovery patterns. I've built GTM narratives, lifecycles, onboarding programs, CRO landing pages, and launched GTM campaigns and speaking engagements that boosted engagement and revenue.

Available to hire

I’m a marketing content and demand-gen leader with 12+ years driving growth for SaaS and tech brands. I specialize in full-funnel GTM, content and video production, lifecycle marketing, and data-driven demand generation that aligns with SEO, CRO, and onboarding programs.

Recently, I aligned demand-gen strategy with zero-click search behavior to sustain MQL and SAL growth amid rapidly changing buyer discovery patterns. I’ve built GTM narratives, lifecycles, onboarding programs, CRO landing pages, and launched GTM campaigns and speaking engagements that boosted engagement and revenue.

Language

English

Fluent

Work Experience

Marketing Content Manager at SaaS Shandy

January 1, 2024 - Present

Own end-to-end demand generation engine across organic, content, video, lifecycle, CRO and product marketing. Lead GTM campaigns, landing page optimization, onboarding and retention.

Content Marketing Lead at Moon Techno Labs

January 1, 2021 - December 31, 2024

Led a 12+ member growth content & video team. Built full-funnel content assets and GTM campaigns; drove MQL growth through SEO-led demand programs and CRO landing pages; launched campaigns.

Content Marketer at NDK Corp

January 1, 2018 - December 31, 2021

Managed content marketing across three verticals: AWS services, SaaS, and professional services; created SEO-driven content; supported product marketing and demand-gen.

Senior Content Writer at METR Technologies

January 1, 2016 - December 31, 2018

Created thought-leader blogs, SEO-driven content, and contributed to product demos and case studies; supported marketing content across channels.

Content Marketer at InheritX Solutions

January 1, 2012 - December 31, 2015

Delivered client-focused blog content, SEO articles, and solution-based content; designed landing pages and content to support SaaS marketing.

Content Writer at E- Intelligence

January 1, 2010 - December 31, 2012

Specialized in keyword-driven web content and digital marketing blogs.