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I'm Jennifer Burke, a digital communications leader with 25+ years of experience driving large-scale web and digital initiatives for government and mission-driven organizations. I specialize in content strategy and development, plain-language communication, UX design, community management, and data-driven decision making to reduce complexity and improve usability. I’m committed to delivering accessible, user-centered content and measurable digital improvements that support organizational goals. Throughout my career I’ve led major site redesigns, built cross-department collaborations, and managed teams across Drupal, SharePoint, and WordPress. I translate complex topics into clear, engaging content and have a proven track record of turning analytics into action, optimizing performance, and delivering results that matter to the public and to staff.…I'm Jennifer Burke, a digital communications leader with 25+ years of experience driving large-scale web and digital initiatives for government and mission-driven organizations. I specialize in content strategy and development, plain-language communication, UX design, community management, and data-driven decision making to reduce complexity and improve usability. I’m committed to delivering accessible, user-centered content and measurable digital improvements that support organizational goals. Throughout my career I’ve led major site redesigns, built cross-department collaborations, and managed teams across Drupal, SharePoint, and WordPress. I translate complex topics into clear, engaging content and have a proven track record of turning analytics into action, optimizing performance, and delivering results that matter to the public and to staff.

Jennifer Burke

Writer, Copywriter, Content Strategist, +2

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I'm Jennifer Burke, a digital communications leader with 25+ years of experience driving large-scale web and digital initiatives for government and mission-driven organizations. I specialize in content strategy and development, plain-language communication, UX design, community management, and data-driven decision making to reduce complexity and improve usability. I’m committed to delivering accessible, user-centered content and measurable digital improvements that support organizational goals. Throughout my career I’ve led major site redesigns, built cross-department collaborations, and managed teams across Drupal, SharePoint, and WordPress. I translate complex topics into clear, engaging content and have a proven track record of turning analytics into action, optimizing performance, and delivering results that matter to the public and to staff.…I'm Jennifer Burke, a digital communications leader with 25+ years of experience driving large-scale web and digital initiatives for government and mission-driven organizations. I specialize in content strategy and development, plain-language communication, UX design, community management, and data-driven decision making to reduce complexity and improve usability. I’m committed to delivering accessible, user-centered content and measurable digital improvements that support organizational goals. Throughout my career I’ve led major site redesigns, built cross-department collaborations, and managed teams across Drupal, SharePoint, and WordPress. I translate complex topics into clear, engaging content and have a proven track record of turning analytics into action, optimizing performance, and delivering results that matter to the public and to staff.

Available to hire

I’m Jennifer Burke, a digital communications leader with 25+ years of experience driving large-scale web and digital initiatives for government and mission-driven organizations. I specialize in content strategy and development, plain-language communication, UX design, community management, and data-driven decision making to reduce complexity and improve usability. I’m committed to delivering accessible, user-centered content and measurable digital improvements that support organizational goals.

Throughout my career I’ve led major site redesigns, built cross-department collaborations, and managed teams across Drupal, SharePoint, and WordPress. I translate complex topics into clear, engaging content and have a proven track record of turning analytics into action, optimizing performance, and delivering results that matter to the public and to staff.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Fiction Editor at Self-Employed

August 1, 2025 - Present

Freelance editing services (developmental/editing) and author services (web content writing, website management).

Web Advisor at Office of the Superintendent of Financial Institutions

July 1, 2021 - Present

Co-led a comprehensive redesign of the external website focusing on content strategy, information architecture, and usability; developed plain-language content framework; analyzed Adobe Analytics to define KPIs and drive optimization; secured leadership buy‑in for digital-first strategies; built cross-department relationships; coded pages in Drupal and SharePoint.

Web Communications Advisor at Royal Canadian Mounted Police

February 1, 2018 - July 1, 2021

Spearheaded redesign of the Canadian Anti-Fraud Centre website; translated complex terminology into plain language; established QA processes for web publishing; managed a team of six web developers during a six-month leadership assignment; facilitated usability testing for intranet services; coded pages in Drupal and internal CMS.

Multi-Published Author at Self-Employed (jennburke.com)

January 1, 2015 - Present

Published 20+ works of fiction with Carina Press (Harlequin) and independently; built and engaged an online community of readers; managed digital marketing campaigns and brand strategy; created and managed web content using WordPress.

Senior Web Communications Advisor, Web & New Media at Natural Resources Canada

January 1, 2009 - February 28, 2018

Led site reduction project from 50,000 to 7,500 pages using analytics-driven decision-making; revamped the Office of Energy Efficiency site to improve navigation, accessibility, and maintenance.

Senior Web Communications Advisor at Agriculture and Agri-Food Canada

January 1, 2006 - December 31, 2009

Provided web analytics and usability insights to support digital decision-making. Advised management on web writing, accessibility, and digital communications standards.

Information Officer at Industry Canada

January 1, 2002 - December 31, 2006

Conducted accessibility reviews for compliance with Canada’s Common Look and Feel Standard. Managed WebTrends installation and reporting, delivering actionable insights on user behavior.

Quality Assurance Analyst at Engine Creative

January 1, 2000 - December 31, 2001

Reviewed web content for international clients, ensuring adherence to HTML and branding standards. Contributed SEO-focused content and optimized advertising copy.