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I am a licensed architect with 9+ years of experience delivering hospitality projects across Latin America and the United States. I specialize in adaptive reuse, hotel renovations, and repositioning strategies for international brands, blending architectural rigor with operational planning and FF&E execution to upgrade assets while aligning with brand standards and CAPEX constraints. I thrive on collaborating with multidisciplinary teams to translate brand requirements into feasible, revenue-generating design solutions. Based in Playa del Carmen, I am passionate about transforming underperforming assets into memorable guest experiences while staying within budget and schedule.…I am a licensed architect with 9+ years of experience delivering hospitality projects across Latin America and the United States. I specialize in adaptive reuse, hotel renovations, and repositioning strategies for international brands, blending architectural rigor with operational planning and FF&E execution to upgrade assets while aligning with brand standards and CAPEX constraints. I thrive on collaborating with multidisciplinary teams to translate brand requirements into feasible, revenue-generating design solutions. Based in Playa del Carmen, I am passionate about transforming underperforming assets into memorable guest experiences while staying within budget and schedule.

MARIAGRACIA ROMERO

Architect, Interior Designer, Designer, +2

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I am a licensed architect with 9+ years of experience delivering hospitality projects across Latin America and the United States. I specialize in adaptive reuse, hotel renovations, and repositioning strategies for international brands, blending architectural rigor with operational planning and FF&E execution to upgrade assets while aligning with brand standards and CAPEX constraints. I thrive on collaborating with multidisciplinary teams to translate brand requirements into feasible, revenue-generating design solutions. Based in Playa del Carmen, I am passionate about transforming underperforming assets into memorable guest experiences while staying within budget and schedule.…I am a licensed architect with 9+ years of experience delivering hospitality projects across Latin America and the United States. I specialize in adaptive reuse, hotel renovations, and repositioning strategies for international brands, blending architectural rigor with operational planning and FF&E execution to upgrade assets while aligning with brand standards and CAPEX constraints. I thrive on collaborating with multidisciplinary teams to translate brand requirements into feasible, revenue-generating design solutions. Based in Playa del Carmen, I am passionate about transforming underperforming assets into memorable guest experiences while staying within budget and schedule.

Available to hire

I am a licensed architect with 9+ years of experience delivering hospitality projects across Latin America and the United States. I specialize in adaptive reuse, hotel renovations, and repositioning strategies for international brands, blending architectural rigor with operational planning and FF&E execution to upgrade assets while aligning with brand standards and CAPEX constraints.

I thrive on collaborating with multidisciplinary teams to translate brand requirements into feasible, revenue-generating design solutions. Based in Playa del Carmen, I am passionate about transforming underperforming assets into memorable guest experiences while staying within budget and schedule.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Hospitality Design Consultant at Self-Directed Practice

January 1, 2021 - Present

Delivered interior architecture, FF&E, and construction documentation for hospitality renovation and repositioning projects across the U.S. and Latin America. Developed adaptive reuse strategies for underperforming hotel areas, transforming spaces into revenue-generating amenities such as restaurants, beach clubs, retail zones, and lounges. Produced PIP-aligned design packages addressing brand standards, guest experience upgrades, and operational improvements. Coordinated consultants, vendors, and suppliers to align design intent with CAPEX targets and construction feasibility.

Interior Design Studio Lead at Lux Design + Manufacturing

October 1, 2024 - Present

Lead a multidisciplinary design team delivering hospitality and senior living interiors across the U.S. and Canada. Direct space planning, FF&E specification, millwork detailing, and finish selection aligned with budget and operational requirements. Coordinate with manufacturers, vendors, and procurement teams to translate design intent into buildable and fabricable solutions. Manage Revit-based documentation, detailing workflows, and internal quality control processes.

Interior & Project Architect at RCD Hotels

January 1, 2020 - July 1, 2024

Designed and executed renovation and repositioning projects for Hard Rock Hotels, Nobu Riviera Maya, Único 2087, AVA Resort, and Legendary Vacation Club. Supported CAPEX renovation planning through design development, documentation, and construction coordination. Developed FF&E specifications in compliance with brand standards and operational requirements. Led and coordinated contractors, consultants, and suppliers throughout execution phases.

Project Architect — Real Estate Development at 5CRE

January 1, 2018 - July 1, 2021

Supported feasibility studies and architectural concepts for hospitality and mixed-use developments. Calculated usable and rentable areas to support development and investment analysis.

Project Architect at Cap Cana

October 1, 2018 - January 1, 2020

Planned and developed architectural projects within a master-planned resort community. Conducted site analysis, density studies, and land-use evaluations for hotel development parcels. Produced construction documents and as-built drawings for hospitality and mixed-use projects.

Architect — Commercial & Retail Projects at DK Architects

January 1, 2017 - January 1, 2018

Worked on commercial and retail project documentation and design.

Documentation & Visualization Specialist at 360 Corporate

January 1, 2016 - January 1, 2017

Retail documentation and visualization leveraging Revit + BIM workflows.

Works Finishing Supervisor at PIAL C.A.

January 1, 2015 - January 1, 2016

Supervised finishing works for Mérida’s Cable Car System.

Intern, QA/QC at PDVSA

January 1, 2015 - January 1, 2015

Intern, QA/QC for Mérida’s Cable Car System.