Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Molly McWhorter, a growth marketing and brand strategy leader with 20+ years of experience driving brand and revenue growth across arts and culture, consumer goods, healthcare, education, hospitality, financial services, and travel sectors. I excel at full-funnel marketing strategy, client relationship management, and campaign optimization, and I’m known for leading cross-functional teams, managing large budgets, and using data analytics to boost ROI and brand performance. I’m passionate about helping organizations tell compelling stories that resonate with audiences, grow demand, and deliver measurable outcomes. I thrive in collaborative environments, partner closely with stakeholders, and translate insights into actionable plans that elevate brand equity and business results.…Hi, I’m Molly McWhorter, a growth marketing and brand strategy leader with 20+ years of experience driving brand and revenue growth across arts and culture, consumer goods, healthcare, education, hospitality, financial services, and travel sectors. I excel at full-funnel marketing strategy, client relationship management, and campaign optimization, and I’m known for leading cross-functional teams, managing large budgets, and using data analytics to boost ROI and brand performance. I’m passionate about helping organizations tell compelling stories that resonate with audiences, grow demand, and deliver measurable outcomes. I thrive in collaborative environments, partner closely with stakeholders, and translate insights into actionable plans that elevate brand equity and business results.

Molly McWhorter

Marketing Strategist, Brand Strategist, Growth Marketer, +3





Hi, I’m Molly McWhorter, a growth marketing and brand strategy leader with 20+ years of experience driving brand and revenue growth across arts and culture, consumer goods, healthcare, education, hospitality, financial services, and travel sectors. I excel at full-funnel marketing strategy, client relationship management, and campaign optimization, and I’m known for leading cross-functional teams, managing large budgets, and using data analytics to boost ROI and brand performance. I’m passionate about helping organizations tell compelling stories that resonate with audiences, grow demand, and deliver measurable outcomes. I thrive in collaborative environments, partner closely with stakeholders, and translate insights into actionable plans that elevate brand equity and business results.…Hi, I’m Molly McWhorter, a growth marketing and brand strategy leader with 20+ years of experience driving brand and revenue growth across arts and culture, consumer goods, healthcare, education, hospitality, financial services, and travel sectors. I excel at full-funnel marketing strategy, client relationship management, and campaign optimization, and I’m known for leading cross-functional teams, managing large budgets, and using data analytics to boost ROI and brand performance. I’m passionate about helping organizations tell compelling stories that resonate with audiences, grow demand, and deliver measurable outcomes. I thrive in collaborative environments, partner closely with stakeholders, and translate insights into actionable plans that elevate brand equity and business results.

Available to hire

Hi, I’m Molly McWhorter, a growth marketing and brand strategy leader with 20+ years of experience driving brand and revenue growth across arts and culture, consumer goods, healthcare, education, hospitality, financial services, and travel sectors. I excel at full-funnel marketing strategy, client relationship management, and campaign optimization, and I’m known for leading cross-functional teams, managing large budgets, and using data analytics to boost ROI and brand performance.
I’m passionate about helping organizations tell compelling stories that resonate with audiences, grow demand, and deliver measurable outcomes. I thrive in collaborative environments, partner closely with stakeholders, and translate insights into actionable plans that elevate brand equity and business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Work Experience

Account Director / Project Manager / Media Strategist at Pavy Studio

November 1, 2024 - January 1, 2026

Lead creative operations and account strategy across brand and marketing initiatives; manage cross-functional teams delivering brand identities, campaigns, and media strategies; oversee media strategy for NOLA Public Schools Early Learning & Child Care Enrollment; directed system-wide rebranding campaigns for FMOL Health and the brand activation and website launch for Innocence & Justice Louisiana; implemented workflow improvements in Notion to enhance collaboration and on-time delivery.

Account Director / Media Planner at Roux Advertising

September 1, 2023 - October 1, 2024

Directed integrated media strategies across healthcare, education, hospitality, financial, and legal industries, managing mid-six to seven-figure budgets; developed plans optimizing ROI and client engagement; produced data-driven insights to inform creative and messaging; increased NOLA Public Schools Early Learning & Child Care enrollment applications by 30% YOY; managed lead generation campaigns; created integrated media plans for Ruby Slipper Restaurant Group; developed insights that secured new business engagement with Credit Human; created media plans for The Historic New Orleans Collection’s exhibitions increasing visitation 10% YOY.

Account Director at Trumpet Advertising

September 1, 2022 - June 1, 2023

Managed strategic campaigns for Audubon Nature Institute, Louisiana Department of Health’s Quit smoking cessation program, Coalition for Restoration of Coastal Louisiana; key member of the business development team to pitch and win the New Orleans Regional Transit Authority account; developed audience segmentation and brand storytelling strategies to enhance awareness and engagement; directed inbound marketing efforts that achieved a 20% close rate on SQLs and exceeded engagement targets by 10% within three months.

Founder & Marketing Consultant/Independent Consultancy at 2 Hundred Oaks Brand Management

January 1, 2001 - September 1, 2018

Launched and led a marketing consultancy specializing in strategy development for women-owned businesses and family-focused brands across the Gulf South; managed ten direct clients; partnered with three regional advertising agencies to create cohesive branding, strategic marketing plans, and integrated campaigns; developed brand identities, digital and traditional advertising campaigns, social media content, and email marketing initiatives; developed and managed websites, including copywriting and design, and provided SEO and online reputation management services; initiated and hosted networking events; owned and launched a lifestyle magazine for a neighborhood HOA in Baton Rouge, The Good Life in Old Goodwood; supported Baton Rouge Metropolitan Council District 11 as Community Relations Director, strengthening engagement and partnerships.

Senior Media Planner / Media Buyer at Peter A. Mayer Advertising

January 1, 1995 - January 1, 2001

Built a foundation in media planning and buying across tourism, hospitality, and lifestyle sectors; gained proficiency in syndicated research tools and developed internal processes to streamline workflows; trained and supervised junior planners and interns, improving department efficiency.

Founder & Marketing Consultant at 2 Hundred Oaks Brand Management

January 1, 2001 - September 1, 2018

Launched and led a marketing consultancy specializing in strategy development for women-owned businesses and family-focused brands across the Gulf South, managing ten direct clients at peak operations. Partnered with three regional advertising agencies to create cohesive branding, strategic marketing plans, and integrated campaigns. Developed brand identities, digital and traditional advertising campaigns, social media content, and email marketing initiatives; developed and managed websites, including copywriting and design, plus SEO and online reputation management services; initiated networking events and launched a neighborhood lifestyle magazine; provided community relations support for local government district.

Founder & Marketing Consultant / Independent Consultancy at 2 Hundred Oaks Brand Management

January 1, 2001 - September 1, 2018

Founded and led a marketing consultancy specializing in strategy development for women-owned businesses and family-focused brands across the Gulf South, managing ten direct clients at peak operations. Partnered with three regional advertising agencies to create cohesive branding, strategic marketing plans, and integrated campaigns. Developed brand identities, digital and traditional advertising campaigns, social media content, email marketing, and SEO; built and updated websites with copywriting and design, and managed online reputation. Initiated and hosted networking events to foster partnerships and launched The Good Life in Old Goodwood magazine as editor, copywriter, event planner, and sales manager. Supported Baton Rouge Metropolitan Council District 11 with community relations, PR, constituent services, event planning, and partnership development.