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I'm Alex Kliman, a growth-focused ecommerce leader with 7+ years of experience scaling DTC brands through CRO, experimentation, and UX strategy. I specialize in end-to-end ecommerce performance, owning full-funnel initiatives on Shopify Plus and beyond to drive measurable results. I thrive on turning data into action, building roadmaps, running hypothesis-driven tests, and collaborating across marketing, product, and operations to lift conversions, AOV, and revenue per visitor. I’ve generated millions in revenue and delivered strong ROAS while managing multi-million ad spends.…I'm Alex Kliman, a growth-focused ecommerce leader with 7+ years of experience scaling DTC brands through CRO, experimentation, and UX strategy. I specialize in end-to-end ecommerce performance, owning full-funnel initiatives on Shopify Plus and beyond to drive measurable results. I thrive on turning data into action, building roadmaps, running hypothesis-driven tests, and collaborating across marketing, product, and operations to lift conversions, AOV, and revenue per visitor. I’ve generated millions in revenue and delivered strong ROAS while managing multi-million ad spends.

Alex Kliman

Conversion Rate Optimization Expert, Growth Marketer, Web Developer, +2

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I'm Alex Kliman, a growth-focused ecommerce leader with 7+ years of experience scaling DTC brands through CRO, experimentation, and UX strategy. I specialize in end-to-end ecommerce performance, owning full-funnel initiatives on Shopify Plus and beyond to drive measurable results. I thrive on turning data into action, building roadmaps, running hypothesis-driven tests, and collaborating across marketing, product, and operations to lift conversions, AOV, and revenue per visitor. I’ve generated millions in revenue and delivered strong ROAS while managing multi-million ad spends.…I'm Alex Kliman, a growth-focused ecommerce leader with 7+ years of experience scaling DTC brands through CRO, experimentation, and UX strategy. I specialize in end-to-end ecommerce performance, owning full-funnel initiatives on Shopify Plus and beyond to drive measurable results. I thrive on turning data into action, building roadmaps, running hypothesis-driven tests, and collaborating across marketing, product, and operations to lift conversions, AOV, and revenue per visitor. I’ve generated millions in revenue and delivered strong ROAS while managing multi-million ad spends.

Available to hire

I’m Alex Kliman, a growth-focused ecommerce leader with 7+ years of experience scaling DTC brands through CRO, experimentation, and UX strategy. I specialize in end-to-end ecommerce performance, owning full-funnel initiatives on Shopify Plus and beyond to drive measurable results. I thrive on turning data into action, building roadmaps, running hypothesis-driven tests, and collaborating across marketing, product, and operations to lift conversions, AOV, and revenue per visitor. I’ve generated millions in revenue and delivered strong ROAS while managing multi-million ad spends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Remote E-commerce Specialist (Web Experience & CRO Manager) at The National Society of Leadership and Success (NSLS)

December 1, 2022 - December 1, 2025

Owned end-to-end ecommerce performance for a $4.8M manual merchandise business, including a $1.2M Shopify Plus storefront, optimizing conversion rate, AOV, revenue per visitor, and contribution margin. Led a CRO and experimentation program across landing pages, PDPs, cart, checkout, and post-purchase flows, delivering a 12% lift in conversion rate, 8% increase in AOV, and 17% growth in revenue per visitor. Built and executed a prioritized CRO roadmap using GA4 funnel analysis and behavioral insights, translating findings into hypothesis-driven A/B tests. Managed onsite merchandising across homepage, collections, PDPs, and cart, aligning best-sellers with margin, inventory health, and seasonal demand. Drove AOV and margin growth through bundled offers, cart and slide-cart upsells, free-shipping thresholds, premium anchoring, and post-purchase offers. Reduced on-hand inventory 35% (825K to 532K) through forecasting improvements, promotion strategy, unit-economics discipline, and print-on

E-commerce Manager (Web Experience & CRO Lead) at AGOGIE Inc

January 1, 2019 - December 1, 2022

Owned end-to-end ecommerce growth for a DTC fitness brand, scaling annual revenue from $228K to $4.3M and $10M+ lifetime, leading CRO, UX optimization, paid acquisition alignment, and site performance. Led end-to-end CRO across ads → landing pages → PDPs → checkout, driving a 75% conversion-rate lift (1.95% → 3.4%) through mobile-first UX, trust signals, and friction reduction. Built a repeatable UGC and creative testing framework to combat fatigue and improve message-market fit, achieving up to 5x ROAS while managing $2.5M+ in Meta and Google ad spend. Led migration from WordPress to Shopify, redesigning site architecture, navigation, and checkout to improve speed, scalability, SEO, and conversion performance. Launched and scaled AGOGIE’s Amazon FBA storefront with optimized PDPs and A+ content, contributing ~10% incremental annual revenue.

Front-End Web Developer (Contract) at Site Media Group

January 1, 2018 - January 1, 2018

Built and launched a custom WordPress B2B website, collaborating on UX, site architecture, and front-end implementation to deliver a fast, scalable, and conversion-friendly storefront.

Business Development Manager at Computer Aided Technology

January 1, 2016 - January 1, 2019

Generated $480K+ annual gross profit by driving SolidWorks CAD adoption; managed 200+ opportunities in a pipeline with technical needs analysis, aligning product capabilities with customer requirements and accelerating revenue.

Product Marketing Specialist at Helper Helper LLC

January 1, 2015 - January 1, 2016

Scaled a B2B SaaS platform from 20 to 380 accounts by owning website UX, conversion flows, and onboarding experience, boosting upsell revenue by 15%.

Medical Device Sales Representative at Zimmer Biomet & Smith & Nephew Orthopedics

January 1, 2008 - January 1, 2015

Served as a consultative specialist in high-stakes surgical environments, supporting 300+ annual procedures across 120+ implant systems and contributing to $2.5M–$5.1M in annual revenue.