Alex Kliman
I'm Alex Kliman, a growth-focused ecommerce leader with 7+ years of experience scaling DTC brands through CRO, experimentation, and UX strategy.
About
I’m Alex Kliman, a growth-focused ecommerce leader with 7+ years of experience scaling DTC brands through CRO, experimentation, and UX strategy. I specialize in end-to-end ecommerce performance, owning full-funnel initiatives on Shopify Plus and beyond to drive measurable results. I thrive on turning data into action, building roadmaps, running hypothesis-driven tests, and collaborating across marketing, product, and operations to lift conversions, AOV, and revenue per visitor. I’ve generated millions in revenue and delivered strong ROAS while managing multi-million ad spends.
- 17 years' experience
- Joined February 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
- Consumer Goods
More experts in St. Louis, United States
Work experience· 6 roles
Owned end-to-end ecommerce performance for a $4.8M manual merchandise business, including a $1.2M Shopify Plus storefront, optimizing conversion rate, AOV, revenue per visitor, and contribution margin. Led a CRO and experimentation program across landing pages, PDPs, cart, checkout, and post-purchase flows, delivering a 12% lift in conversion rate, 8% increase in AOV, and 17% growth in revenue per visitor. Built and executed a prioritized CRO roadmap using GA4 funnel analysis and behavioral insights, translating findings into hypothesis-driven A/B tests. Managed onsite merchandising across homepage, collections, PDPs, and cart, aligning best-sellers with margin, inventory health, and seasonal demand. Drove AOV and margin growth through bundled offers, cart and slide-cart upsells, free-shipping thresholds, premium anchoring, and post-purchase offers. Reduced on-hand inventory 35% (825K to 532K) through forecasting improvements, promotion strategy, unit-economics discipline, and print-on
Owned end-to-end ecommerce growth for a DTC fitness brand, scaling annual revenue from $228K to $4.3M and $10M+ lifetime, leading CRO, UX optimization, paid acquisition alignment, and site performance. Led end-to-end CRO across ads → landing pages → PDPs → checkout, driving a 75% conversion-rate lift (1.95% → 3.4%) through mobile-first UX, trust signals, and friction reduction. Built a repeatable UGC and creative testing framework to combat fatigue and improve message-market fit, achieving up to 5x ROAS while managing $2.5M+ in Meta and Google ad spend. Led migration from WordPress to Shopify, redesigning site architecture, navigation, and checkout to improve speed, scalability, SEO, and conversion performance. Launched and scaled AGOGIE’s Amazon FBA storefront with optimized PDPs and A+ content, contributing ~10% incremental annual revenue.
Built and launched a custom WordPress B2B website, collaborating on UX, site architecture, and front-end implementation to deliver a fast, scalable, and conversion-friendly storefront.
Education
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