Available to hire
Hi, I’m Humayun A. Khan. I’m an e-commerce and digital operations leader with 9+ years of driving revenue and operational excellence in DTC and multichannel environments. I specialise in CRO, funnel optimisation, performance marketing, SEO, email & content marketing, and GA-driven optimisation to deliver measurable growth. I also manage product sourcing, supplier and stakeholder relationships, international logistics & fulfilment, inventory planning, and P&L ownership, balancing entrepreneurial execution with governance, GDPR/data compliance, and structured delivery across both private sector and public-sector contexts.
I’ve built and scaled businesses through end-to-end operations, cross-functional leadership, and data-informed decision making. I thrive in remote or distributed teams and am passionate about turning insights into scalable, revenue-generating outcomes while maintaining high standards of governance and customer experience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Founder & Managing Director at Beechikki (DTC Home Décor E-commerce)
August 1, 2023 - PresentBuilt and scaled a UK-focused multichannel DTC e-commerce brand; managed end-to-end operations, performance marketing (Meta Ads, Paid Social), CRO and funnel optimization, SEO, email & content marketing; oversaw product sourcing, supplier negotiation and international logistics; improved margins and site performance; recruited and led a remote cross-functional team.
Proprietor & Managing Director at Subkuchpk (Retail → E-commerce Transformation)
November 1, 2015 - October 1, 2023Directed the transformation from brick-and-mortar retail to a fully digital e-commerce model, achieving 35% revenue growth; online sales up ~30% through SEO, email marketing and content strategy; owned full P&L, budget, inventory planning, supplier & stakeholder management, and fulfilment operations; led a team of up to 9.
Operations Director at Badar Garden Banquet
March 1, 2019 - February 1, 2022Oversaw high-volume venue operations with a team of 19, delivering 35% sales growth in Year 1 and ~25% in Year 2 via digital lead generation and paid social campaigns; strengthened inbound pipeline using content marketing and CRM-driven analytics.
Business & Strategy Lead at Real Estate Online Venture
November 1, 2017 - February 1, 2019Designed an Excel/VBA CRM & analytics system, increasing lead generation by 35%; leveraged market intelligence to guide strategic investments, contributing to 25% growth in completed deals; managed a sales team of four, focusing on pipeline performance, data quality, and operational efficiency.
Admin Officer at Department for Communities, NI
June 1, 2024 - PresentEnsure GDPR & data compliance in all data handling and case processing activities; investigate and resolve transactional discrepancies through structured data analysis; produce audit-ready records and documentation, strengthening organisational governance.
Education
MBA (Hons), International Marketing — Merit at Coventry University, UK
January 11, 2030 - February 10, 2026BA (Hons), Global Business — 2:1 at Coventry University, UK
January 11, 2030 - February 10, 2026MBA (Hons), International Marketing at Coventry University, UK
January 11, 2030 - February 10, 2026BA (Hons), Global Business at Coventry University, UK
January 11, 2030 - February 10, 2026MBA (Hons), International Marketing at Coventry University, UK
January 11, 2030 - February 10, 2026BA (Hons), Global Business at Coventry University, UK
January 11, 2030 - February 10, 2026MBA (Hons) at Coventry University, UK
January 11, 2030 - February 11, 2026BA (Hons), Global Business at Coventry University, UK
January 11, 2030 - February 11, 2026Qualifications
Data Analytics & Business Intelligence
January 1, 2024 - February 10, 2026Investment Risk Management
January 1, 2024 - February 10, 2026Data Analytics & Business Intelligence
January 1, 2024 - February 10, 2026Investment Risk Management
January 1, 2024 - February 10, 2026Advanced Google Analytics Technical Tools
January 11, 2030 - February 10, 2026Analytics & Marketing: Google Analytics, Meta Ads Manager, SEO Tools, Email Marketing Platforms
January 11, 2030 - February 10, 2026E-commerce & Merchandising: WordPress, OpenCart
January 11, 2030 - February 10, 2026Data & Operations: Microsoft Excel (Advanced, VBA, Dashboards), CRM Systems
January 11, 2030 - February 10, 2026A/B Testing Tools: Optimizely, Google Optimize
January 11, 2030 - February 10, 2026Data Analytics & Business Intelligence
January 1, 2024 - February 10, 2026Investment Risk Management
January 1, 2024 - February 10, 2026Advanced Google Analytics Technical Tools
January 11, 2030 - February 10, 2026Analytics & Marketing Tools: Google Analytics, Meta Ads Manager, SEO Tools, Email Marketing Platforms
January 11, 2030 - February 10, 2026Data Analytics & Business Intelligence
January 1, 2024 - February 11, 2026Investment Risk Management
January 1, 2024 - February 11, 2026Advanced Google Analytics Technical Tools
January 11, 2030 - February 11, 2026Optimizely
January 11, 2030 - February 11, 2026Google Optimize
January 11, 2030 - February 11, 2026Analytics & Marketing Tools: Google Analytics, Meta Ads Manager, SEO Tools, Email Marketing Platforms
January 11, 2030 - February 11, 2026WordPress & OpenCart (E-commerce & Merchandising)
January 11, 2030 - February 11, 2026Microsoft Excel (Advanced, VBA, Dashboards)
January 11, 2030 - February 11, 2026CRM Systems
January 11, 2030 - February 11, 2026Industry Experience
Retail, Software & Internet, Government, Professional Services, Education, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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