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I am Patricia Pérez, a Creative Director / Design Director with over 15 years of experience leading product development, visual direction, and brand storytelling in fashion and retail. I excel at transforming global trends, cultural references, and design movements into cohesive collections with strong identity and commercial relevance. My work fuses creative leadership, product strategy, and cultural sensitivity to deliver innovative proposals that strengthen brand positioning and make an impact in highly competitive markets. Throughout my career I have steered creative direction across concepts to production, coordinating multidisciplinary teams and international suppliers. I have collaborated with executives and major wholesale clients, including Costco, Martha Stewart, Vuori, Aldo, and Eddie Bauer, shaping visions and strategies that resonate with diverse markets while maintaining a sharp, market-ready aesthetic.…I am Patricia Pérez, a Creative Director / Design Director with over 15 years of experience leading product development, visual direction, and brand storytelling in fashion and retail. I excel at transforming global trends, cultural references, and design movements into cohesive collections with strong identity and commercial relevance. My work fuses creative leadership, product strategy, and cultural sensitivity to deliver innovative proposals that strengthen brand positioning and make an impact in highly competitive markets. Throughout my career I have steered creative direction across concepts to production, coordinating multidisciplinary teams and international suppliers. I have collaborated with executives and major wholesale clients, including Costco, Martha Stewart, Vuori, Aldo, and Eddie Bauer, shaping visions and strategies that resonate with diverse markets while maintaining a sharp, market-ready aesthetic.

Patricia Pérez

Designer, Brand Designer, Creative Director, +2

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I am Patricia Pérez, a Creative Director / Design Director with over 15 years of experience leading product development, visual direction, and brand storytelling in fashion and retail. I excel at transforming global trends, cultural references, and design movements into cohesive collections with strong identity and commercial relevance. My work fuses creative leadership, product strategy, and cultural sensitivity to deliver innovative proposals that strengthen brand positioning and make an impact in highly competitive markets. Throughout my career I have steered creative direction across concepts to production, coordinating multidisciplinary teams and international suppliers. I have collaborated with executives and major wholesale clients, including Costco, Martha Stewart, Vuori, Aldo, and Eddie Bauer, shaping visions and strategies that resonate with diverse markets while maintaining a sharp, market-ready aesthetic.…I am Patricia Pérez, a Creative Director / Design Director with over 15 years of experience leading product development, visual direction, and brand storytelling in fashion and retail. I excel at transforming global trends, cultural references, and design movements into cohesive collections with strong identity and commercial relevance. My work fuses creative leadership, product strategy, and cultural sensitivity to deliver innovative proposals that strengthen brand positioning and make an impact in highly competitive markets. Throughout my career I have steered creative direction across concepts to production, coordinating multidisciplinary teams and international suppliers. I have collaborated with executives and major wholesale clients, including Costco, Martha Stewart, Vuori, Aldo, and Eddie Bauer, shaping visions and strategies that resonate with diverse markets while maintaining a sharp, market-ready aesthetic.

Available to hire

I am Patricia Pérez, a Creative Director / Design Director with over 15 years of experience leading product development, visual direction, and brand storytelling in fashion and retail. I excel at transforming global trends, cultural references, and design movements into cohesive collections with strong identity and commercial relevance. My work fuses creative leadership, product strategy, and cultural sensitivity to deliver innovative proposals that strengthen brand positioning and make an impact in highly competitive markets.

Throughout my career I have steered creative direction across concepts to production, coordinating multidisciplinary teams and international suppliers. I have collaborated with executives and major wholesale clients, including Costco, Martha Stewart, Vuori, Aldo, and Eddie Bauer, shaping visions and strategies that resonate with diverse markets while maintaining a sharp, market-ready aesthetic.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Spanish; Castilian

Fluent

Work Experience

Senior Graphic Designer / Merchandiser at Centric Brands - Buffalo Jeans

April 11, 2018 - April 8, 2021

Product and fashion concept presentations to buyers in strategic meetings. Quarterly travel for trend research and product cycle optimization, ensuring commercial performance and client profitability. Development of elevated visual concepts across apparel and creation of custom prints. Strategic coordination with global vendors and cross-functional teams to ensure quality, precision, and excellence in the execution of each product.

Aldo at Aldo

February 9, 2026 - Present

Líder de Producto at DO-GREE FASHION

September 1, 2022 - December 31, 2025

Lideré la dirección creativa de colecciones especializadas de headwear, gestioné el proceso de diseño desde concepto hasta producción, desarrollé tech packs y supervisé el diseño técnico. Realicé sourcing estratégico de materiales, etiquetas y acabados, y gestioné fábricas para garantizar productos innovadores y de alto rendimiento. Presenté conceptos de producto a clientes y equipos comerciales, y coordiné presentaciones de producto y moda para compradores en reuniones estratégicas.

Diseñadora Freelance at Freelance (Vancouver, Canadá)

January 1, 2022 - July 31, 2022

Colaboré con RYU / Martha Stewart Living diseñando estampados, etiquetas y acabados de lujo para prendas. Desarrollé estampados a doble cara.

Diseñadora Senior at Five Star / Well Worn

April 1, 2021 - December 31, 2022

Dirección de análisis de mercado y pronóstico de tendencias a través de moodboards. Desarrollo de conceptos visuales en prendas, manteniendo la coherencia con la identidad de la marca. Participación en reuniones clave con el equipo de compras y clientes mayoristas estratégicos (Costco USA, Eddie Bauer, entre otros).

Diseñadora Senior Gráfica y Merchandiser at Centric Brands - Buffalo Jeans

April 1, 2018 - April 30, 2021

Investigación global de tendencias mediante viajes trimestrales a mercados clave para anticipar direcciones de diseño y optimizar el ciclo de producto. Desarrollo de conceptos visuales en prendas y estampados personalizados. Coordinación con proveedores y equipos internacionales para garantizar calidad y excelencia en la ejecución.

Diseñadora Gráfica de Producto at ALDO & Call It Spring

September 1, 2016 - November 30, 2017

Desarrollo de moodboards y comunicación de la visión estratégica. Diseño y desarrollo creativo de carteras, joyería, kits, calzado colgante y artículos de edición especial. Desarrollo de estampados personalizados y componentes de joyería.

Diseñadora Gráfica para Web at DYNAMITE

December 1, 2014 - September 30, 2015

Desarrollé conceptos visuales para el sitio web (e-mails, banners, sliders, páginas de inicio y lookbooks). Creé nuevos conceptos de UX y UI. Dirección artística del e-commerce, alineando equipos de diseño y elevando la ejecución creativa y la experiencia global de la marca.

Diseñadora Senior Online y Print at Le Château

December 1, 2008 - December 31, 2011

Dirección creativa online y en impresión para campañas. Coordinación y organización de materiales gráficos y de marketing para aperturas de tiendas y renovaciones.

Diseñadora Gráfica at Le Château

January 1, 2012 - December 31, 2014

Diseño y desarrollo de displays visuales para productos promocionales y vitrinas, y material gráfico para concursos y eventos.