I am Fatima Hassan Awan, a creative and commercially driven fashion designer and retail professional with over 12 years of international experience across couture, prêt-à-porter, and streetwear.
About
I am Fatima Hassan Awan, a creative and commercially driven fashion designer and retail professional with over 12 years of international experience across couture, prêt-à-porter, and streetwear. I excel at translating trends into premium client experiences, leading full design-to-production cycles, and delivering trend-led collections with meticulous attention to quality and deadlines.
I have led wardrobe and styling for live broadcasts, founded Mélange Couture in Dubai, and managed brands through design, sourcing, and client services. I enjoy collaborating with cross-cultural teams to create distinctive, high-impact fashion experiences that resonate with diverse audiences.
- 10 years' experience
- Joined February 2026
Languages
- UrduFluent
- EnglishAdvanced
Industry experience
- Retail
- Media & Entertainment
- Manufacturing
- Professional Services
Work experience· 5 roles
Managed styling and wardrobe planning for broadcasts and live events. Organized wardrobe inventory, labelling, and garment care. Supervised stitching teams to meet deadlines and quality standards.
Designed fashion graphics, prints, and patterns for streetwear collections. Created production-ready artwork with accurate sizing and placement. Collaborated with teams to align designs with trends and brand identity.
Conducted trend research and sourcing for seasonal buying. Negotiated pricing, timelines, and quality with suppliers. Supervised tailoring teams to ensure fit and finishing standards.
Education
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