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Hi, I’m Lakshay Khanna. I’m a precision marketer who helps teams cut through the noise and reach the people who decide and convert, whether that’s in B2B/SaaS or Healthcare. I lead end-to-end campaign delivery across most paid media platforms, from audience strategy to reporting.\n\nI also apply AI and automation to streamline repetitive tasks, improve operational efficiency, and maintain compliance with HIPAA, PAAB, and ASC.…Hi, I’m Lakshay Khanna. I’m a precision marketer who helps teams cut through the noise and reach the people who decide and convert, whether that’s in B2B/SaaS or Healthcare. I lead end-to-end campaign delivery across most paid media platforms, from audience strategy to reporting.\n\nI also apply AI and automation to streamline repetitive tasks, improve operational efficiency, and maintain compliance with HIPAA, PAAB, and ASC.

Lakshay Khanna

Marketing Strategist, Marketing Analyst, Product Marketer, +3

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Hi, I’m Lakshay Khanna. I’m a precision marketer who helps teams cut through the noise and reach the people who decide and convert, whether that’s in B2B/SaaS or Healthcare. I lead end-to-end campaign delivery across most paid media platforms, from audience strategy to reporting.\n\nI also apply AI and automation to streamline repetitive tasks, improve operational efficiency, and maintain compliance with HIPAA, PAAB, and ASC.…Hi, I’m Lakshay Khanna. I’m a precision marketer who helps teams cut through the noise and reach the people who decide and convert, whether that’s in B2B/SaaS or Healthcare. I lead end-to-end campaign delivery across most paid media platforms, from audience strategy to reporting.\n\nI also apply AI and automation to streamline repetitive tasks, improve operational efficiency, and maintain compliance with HIPAA, PAAB, and ASC.

Available to hire

Hi, I’m Lakshay Khanna. I’m a precision marketer who helps teams cut through the noise and reach the people who decide and convert, whether that’s in B2B/SaaS or Healthcare. I lead end-to-end campaign delivery across most paid media platforms, from audience strategy to reporting.\n\nI also apply AI and automation to streamline repetitive tasks, improve operational efficiency, and maintain compliance with HIPAA, PAAB, and ASC.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Paid Media Lead Healthcare at Data Ad

June 1, 2025 - Present

Plan and lead multi-million-dollar pharma campaigns across Canada & the U.S. Manage end-to-end campaign delivery (strategy → launch → optimization → reporting). Execute within HIPAA, PAAB, and ASC requirements across targeting and measurement workflows. Build and activate HCP/DTC audiences using OneKey + Workplace IDs and polygon/micro-geo targeting to align delivery with territory and clinic-level coverage. Applied AI + automation to streamline repetitive campaign tasks (analysis, QA checks, reporting drafts), improving operational efficiency and consistency. Manage agencies/contractors to deliver campaigns, setting scope, timelines, QA checks, and KPIs.

Senior Marketing Specialist at Accenture

October 1, 2023 - June 1, 2025

Drove precision strategies across B2B/SaaS accounts, cutting through noise to reach decision-makers. Optimized paid search and paid social programs (Google, Microsoft, Meta) using structured testing, conversion hygiene, and audience refinement. Supported go-to-market (GTM) strategy by translating ICP, positioning, and key use cases into channel plans, audience targeting, and launch/test roadmaps.

Marketing and Engagement Advisor (Co-Op) at Carleton University

September 1, 2022 - April 1, 2023

Managed stakeholder relations, collaborating with faculty, students, and industry partners to enhance engagement and support for the university’s start-up incubator initiatives. Developed multi-media content strategies to increase industry awareness of the initiative through LinkedIn, email, and search engine channels, resulting in a 39% increase in organic web traffic and a 16% boost in website leads.

Digital Marketing Manager at Eximani Vietnam Co. Ltd.

January 1, 2021 - November 1, 2021

Directed the development and execution of marketing strategies, collaborating with the design and sales team to represent the company at tradeshows, contributing to B2B growth. Oversaw the revamp of the company website and integrated marketing channels with GA4 and advanced SEO strategies, driving a 28% increase in engagement and a 17% rise in conversion rates.

Marketing and Research Analyst at Machine Tools India Ltd.

July 1, 2018 - December 1, 2020

Built and configured paid media and email campaigns, collaborating with sales and product teams to enhance customer engagement and refine segmentation processes. Launched targeted B2B lead generation campaigns via LinkedIn Sales Navigator and Facebook Ads, achieving a 30% increase in website leads and a 44% reduction in conversion time.

Performance Marketer at JVR Industry Inc.

February 20, 2024 - September 1, 2024

Integrated SEO improvements and implemented data-driven adjustments, achieving ROAS increases from 4.2 to 12.3 (Meta) and 5.3 to 8.3 (Google).

Product Marketing at Purdia Capital

January 1, 2024 - May 1, 2024

Developed and executed a full funnel omnichannel marketing strategy across Meta, YouTube, and Google, combining UGC, targeted ads, and website optimization to drive a 28% increase in subscriptions and a 68% boost in landing page views.

Community Engagement and Volunteering Strategy Consultant at Bruyere Research Institute

January 1, 2022 - April 1, 2022

Led a team to develop strategic partnerships for a healthcare institute's long-term care sector, applying Agile methodologies to enhance project quality and delivery, resulting in four key partnerships that drove organizational growth.

Teaching Assistant, Digital Marketing at Carleton University

September 1, 2022 - December 1, 2022

Mentored over 90 students through advanced digital marketing concepts, including SEO, SEM, and data analytics. Developed teaching materials and facilitated workshops for practical understanding of digital marketing tools.

President at AIESEC Jodhpur

October 1, 2019 - February 1, 2021

Promoted leadership development and social impact among youth, establishing international relations across 38 countries and facilitating cross-cultural exchanges.

Marketing Associate at Krooky Design

May 1, 2018 - July 1, 2018

Led social media strategy and created an SEO-optimized website, boosting online visibility, engagement, and traffic quality, ultimately increasing the conversion rate.

Paid Media Lead at Data Ad

June 1, 2005 - Present

Plan and lead multi-million-dollar pharma campaigns across Canada & the U.S.; manage end-to-end campaign lifecycle (strategy → launch → optimization → reporting); ensure HIPAA, PAAB, and ASC compliance; build and activate HCP/DTC audiences with OneKey + Workplace IDs and polygon/micro-geo targeting; apply AI/automation to streamline repetitive tasks; manage agencies/contractors to deliver campaigns with clear scope, timelines, QA checks, and KPIs.

Education

Master of Business Administration at Carleton University - Sprott School of Business

January 1, 2022 - April 1, 2023

Diploma, Digital Marketing at National Institute of Digital Marketing

November 1, 2018 - February 1, 2019

Master of Business Administration at Carleton University - Sprott School of Business

January 1, 2022 - April 1, 2023

Diploma, Digital Marketing at National Institute of Digital Marketing

November 1, 2018 - February 1, 2019

Master of Business Administration at Carleton University - Sprott School of Business

January 1, 2022 - April 1, 2023

Diploma, Digital Marketing at National Institute of Digital Marketing

November 1, 2018 - February 1, 2019