As an Account Executive at Knight & Pawn, I support the design and execution of creative marketing strategies for beauty brands across LatAm. My role includes strategic influencer mapping, budget negotiation and management, as well as developing content guidelines and analyzing campaign performance using metrics such as reach, engagement, and ROI.
With a background in Fashion Management from LCI Bogotá, I built a strong foundation in graphic design, art direction, and visual communication, working with tools such as InDesign, Photoshop, Illustrator, and Procreate, skills I later strengthened through professional experience using CapCut and Canva for digital content creation. My experience as a Community Manager and Content Creator has allowed me to create and execute social media campaigns aligned with each brand’s values, while developing a strong passion for the creation and development of creative concepts translated into strategic visual executions.
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