Crafted strategies, concepts and copy to deliver leads across 360° campaigns; maximized opens, clicks and conversions to accelerate the customer journey; translated complex value propositions into simple, human, memorable messages.

Senior Communications Consultant (Pro Bono) at Shahid for Change Campaign

November 1, 2019 - September 1, 2020

Wrote video scripts, fundraising emails, social media posts, news op-eds; created strategy materials for a U.S. Congress campaign; contributed toward fundraising goals of $1 million.

Senior Copywriter at DocuSign

January 1, 2016 - December 31, 2018

Wrote and supervised integrated digital customer success campaigns for enterprise clients; led in-house creative services and client communications.

Senior Copywriter and Creative Lead at Maxim Integrated

January 1, 2014 - December 31, 2016

Elevated voice and tone across demand-gen and advertising campaigns, including product launches, events, outdoor and guerrilla marketing, and internal communications.

Copy Director, Client Creative Services at Responsys

January 1, 2012 - December 31, 2014

Led copy direction for client creative services; managed campaigns for high-profile clients, coordinating messaging across channels.

Creative Director and Lead Copywriter at Spear Marketing Group

January 1, 2011 - December 31, 2015

Created and supervised more than 100 lead-nurturing campaigns for clients including Google and Cisco Systems; led email, landing pages, web content, long form, social, UX, display, and events.