Available to hire
I’m Raye Miclat, a creative marketer focused on startup growth and brand storytelling. I thrive on visual storytelling, data-driven strategy, empowering mission-driven brands, and building loyal, engaged communities.
I love collaborating with ambitious teams to build bold and beautiful things, expanding brand reach through strategic partnerships and compelling content.
Experience Level
Language
English
Fluent
Work Experience
Director of Brand Marketing at Rookie Wellness
January 1, 2024 - January 1, 2025Led brand marketing strategy across integrated campaigns, including startup and growth marketing, digital strategy, social media management, content creation, and partnerships; aligned with mission and growth objectives; built a cohesive, audience-driven brand narrative.
Digital Creative Director at Trü Frü
January 1, 2022 - January 1, 2024Developed comprehensive creative strategy for social media, content, and collaborations; built brand identity; led campaigns and partnerships to scale reach; ensured alignment with brand and business goals.
Performance Marketing Specialist at Drift
January 1, 2021 - December 31, 2022Managed paid advertising programs, monitored budgets, and optimized campaigns across channels to improve ROI and growth.
Social Media Manager at Drift
January 1, 2022 - December 31, 2023Created and executed social media strategies, produced engaging content, analyzed performance, and collaborated with designers for visuals.
Education
Bachelor of Science in Marketing at David Eccles School of Business, University of Utah
January 11, 2030 - May 1, 2021Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services
Experience Level
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