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I'm a strategic leader with 20+ years of experience turning complex B2B tech into market-leading narratives. I architect Strategic Clarity by aligning Product, GTM, and Investor Relations to position companies for massive scale. I’ve helped raise substantial capital and excel at strategic messaging, AI leadership, and SaaS sales enablement. I’m passionate about elevating brand strategy and go-to-market effectiveness, and I’m excited to bring this expertise to Twine to drive growth and impact.…I'm a strategic leader with 20+ years of experience turning complex B2B tech into market-leading narratives. I architect Strategic Clarity by aligning Product, GTM, and Investor Relations to position companies for massive scale. I’ve helped raise substantial capital and excel at strategic messaging, AI leadership, and SaaS sales enablement. I’m passionate about elevating brand strategy and go-to-market effectiveness, and I’m excited to bring this expertise to Twine to drive growth and impact.

HANOCH (HAN) RABINOVITZ

Creative Director, Brand Strategist, Marketing Strategist, +2

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I'm a strategic leader with 20+ years of experience turning complex B2B tech into market-leading narratives. I architect Strategic Clarity by aligning Product, GTM, and Investor Relations to position companies for massive scale. I’ve helped raise substantial capital and excel at strategic messaging, AI leadership, and SaaS sales enablement. I’m passionate about elevating brand strategy and go-to-market effectiveness, and I’m excited to bring this expertise to Twine to drive growth and impact.…I'm a strategic leader with 20+ years of experience turning complex B2B tech into market-leading narratives. I architect Strategic Clarity by aligning Product, GTM, and Investor Relations to position companies for massive scale. I’ve helped raise substantial capital and excel at strategic messaging, AI leadership, and SaaS sales enablement. I’m passionate about elevating brand strategy and go-to-market effectiveness, and I’m excited to bring this expertise to Twine to drive growth and impact.

Available to hire

I’m a strategic leader with 20+ years of experience turning complex B2B tech into market-leading narratives. I architect Strategic Clarity by aligning Product, GTM, and Investor Relations to position companies for massive scale. I’ve helped raise substantial capital and excel at strategic messaging, AI leadership, and SaaS sales enablement.

I’m passionate about elevating brand strategy and go-to-market effectiveness, and I’m excited to bring this expertise to Twine to drive growth and impact.

Skills

Leadership

Branding

Experience Level

Leadership

Expert

Branding

Expert

Work Experience

Chief Strategist at Good Earth China

October 1, 2016 - January 1, 2021

Spearheaded rebranding and portfolio strategy, achieving a 30% revenue increase YOY by aligning brand messaging and market positioning. Developed and executed comprehensive GTM strategies, enhancing market presence and driving significant business growth. Led the company to be recognized as China's Nominated Best Green Brand 2019, showcasing excellence in brand strategy and sustainability.

Founder & Strategic Lead at TheHan.co

January 1, 2017 - Present

Founded and led TheHan.co, a specialized strategy house for B2B tech & VC portfolio companies, delivering strategic clarity and market narratives tailored to portfolio needs.

Head of Marketing (Contract) at Panoramic Power (A Centrica Company)

January 1, 2024 - January 1, 2025

Managed Global GTM coordination and scale, aligning cross-functional teams and GTM practices to drive market adoption and growth.

Head of Marketing / Strategy Lead at Radix

January 1, 2022 - January 1, 2024

Led Strategy Execution and Team Synchronization, shaping scalable marketing and messaging frameworks across the organization.

Head of Innovation, Masters Studies at COLMAN College of Management

January 1, 2015 - January 1, 2016

Academic leadership role overseeing innovation initiatives and Masters studies.

Founder & Owner at Nobi. Better Brands

January 1, 2005 - January 1, 2016

Led global operations and brand strategy for client engagements, delivering growth and differentiation across markets.