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Hi, I'm Diviya. I am a strategic and detail-oriented Content Specialist with 7 years of experience in SaaS and B2B environments. I translate complex products into clear, audience-centric messaging that builds brand awareness, engagement, and product adoption. I lead content strategy, governance, and large-scale audits to improve clarity, consistency, and discoverability across digital platforms. I collaborate cross-functionally with marketing, product, and design to align messaging, streamline workflows, and enhance the user experience. I combine storytelling with SEO and performance insights to deliver scalable, measurable content that supports go-to-market initiatives and onboarding. I also embrace AI-enabled innovation to accelerate research and drafting while upholding brand voice and governance.…Hi, I'm Diviya. I am a strategic and detail-oriented Content Specialist with 7 years of experience in SaaS and B2B environments. I translate complex products into clear, audience-centric messaging that builds brand awareness, engagement, and product adoption. I lead content strategy, governance, and large-scale audits to improve clarity, consistency, and discoverability across digital platforms. I collaborate cross-functionally with marketing, product, and design to align messaging, streamline workflows, and enhance the user experience. I combine storytelling with SEO and performance insights to deliver scalable, measurable content that supports go-to-market initiatives and onboarding. I also embrace AI-enabled innovation to accelerate research and drafting while upholding brand voice and governance.

Diviya Durai

Content Producer, Content Strategist, Copywriter, +4

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Hi, I'm Diviya. I am a strategic and detail-oriented Content Specialist with 7 years of experience in SaaS and B2B environments. I translate complex products into clear, audience-centric messaging that builds brand awareness, engagement, and product adoption. I lead content strategy, governance, and large-scale audits to improve clarity, consistency, and discoverability across digital platforms. I collaborate cross-functionally with marketing, product, and design to align messaging, streamline workflows, and enhance the user experience. I combine storytelling with SEO and performance insights to deliver scalable, measurable content that supports go-to-market initiatives and onboarding. I also embrace AI-enabled innovation to accelerate research and drafting while upholding brand voice and governance.…Hi, I'm Diviya. I am a strategic and detail-oriented Content Specialist with 7 years of experience in SaaS and B2B environments. I translate complex products into clear, audience-centric messaging that builds brand awareness, engagement, and product adoption. I lead content strategy, governance, and large-scale audits to improve clarity, consistency, and discoverability across digital platforms. I collaborate cross-functionally with marketing, product, and design to align messaging, streamline workflows, and enhance the user experience. I combine storytelling with SEO and performance insights to deliver scalable, measurable content that supports go-to-market initiatives and onboarding. I also embrace AI-enabled innovation to accelerate research and drafting while upholding brand voice and governance.

Available to hire

Hi, I’m Diviya. I am a strategic and detail-oriented Content Specialist with 7 years of experience in SaaS and B2B environments. I translate complex products into clear, audience-centric messaging that builds brand awareness, engagement, and product adoption. I lead content strategy, governance, and large-scale audits to improve clarity, consistency, and discoverability across digital platforms.

I collaborate cross-functionally with marketing, product, and design to align messaging, streamline workflows, and enhance the user experience. I combine storytelling with SEO and performance insights to deliver scalable, measurable content that supports go-to-market initiatives and onboarding. I also embrace AI-enabled innovation to accelerate research and drafting while upholding brand voice and governance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Marketing Specialist at Adrian April Consult Ontario

September 1, 2023 - Present

Developed and executed content marketing strategies aligned with business goals, supporting brand awareness, lead generation, and client engagement across digital channels. Created, edited, and managed high-quality content including website copy, blogs, social media posts, email campaigns, marketing collateral, and thought leadership pieces. Collaborated with stakeholders across recruitment, consulting, and leadership teams to translate service offerings into clear, compelling messaging for target audiences. Built and maintained content calendars and workflows to improve efficiency and ensure consistent messaging.

Content Specialist at Zoho Corporation

February 1, 2020 - August 1, 2023

Led end-to-end content governance and strategy; developed metadata and lifecycle management frameworks; built scalable content operations; improved clarity, discoverability, and consistency across digital platforms. Delivered UX copy, help guides, onboarding flows, and reusable content frameworks that translate complex product functions into intuitive experiences. Applied SEO and performance insights to optimize content and increase organic visibility. Collaborated cross-functionally with product, marketing, design, and engineering to align content strategy with product releases and brand messaging.

Technical Writer (Intern) at Zoho Corporation

October 1, 2018 - January 1, 2019

Supported network management team by creating and maintaining internal technical documentation for network operations and support processes. Documented network troubleshooting procedures, incident resolution steps, and escalation workflows to improve issue handling and response times. Assisted in writing Standard Operating Procedures (SOPs) for routine network maintenance activities and operational tasks. Collaborated with network engineers and admins to gather accurate technical details on network configurations, tools, and protocols. Prepared internal guides for system monitoring, alerts, and reporting, ensuring consistency across the team's operations. Updated and organized internal documentation repositories to support knowledge sharing and reduce dependency on individual team members.