I am a Lisbon-area photographer and designer with over a decade of experience in corporate headshots, event and sports photography, school portraits, videography, and design of albums and yearbooks. I currently lead Lemon Pie Photography & Design in Lisbon, coordinating shoots, editing, and final deliverables while managing client relations and studio operations. In parallel, I have served as COO for a luxury children's clothing brand, driving marketing strategies, e-commerce optimization, trade show participation in the USA and Italy, and end-to-end product, production, and image management. I thrive on creating strong brands through compelling visuals, content, and cross-functional collaboration, with fluency in English and Portuguese and a track record of delivering results across multiple markets.

Andrea Varela-Afonso Rua Luiza Neto Jorg

I am a Lisbon-area photographer and designer with over a decade of experience in corporate headshots, event and sports photography, school portraits, videography, and design of albums and yearbooks. I currently lead Lemon Pie Photography & Design in Lisbon, coordinating shoots, editing, and final deliverables while managing client relations and studio operations. In parallel, I have served as COO for a luxury children's clothing brand, driving marketing strategies, e-commerce optimization, trade show participation in the USA and Italy, and end-to-end product, production, and image management. I thrive on creating strong brands through compelling visuals, content, and cross-functional collaboration, with fluency in English and Portuguese and a track record of delivering results across multiple markets.

Available to hire

I am a Lisbon-area photographer and designer with over a decade of experience in corporate headshots, event and sports photography, school portraits, videography, and design of albums and yearbooks. I currently lead Lemon Pie Photography & Design in Lisbon, coordinating shoots, editing, and final deliverables while managing client relations and studio operations.

In parallel, I have served as COO for a luxury children’s clothing brand, driving marketing strategies, e-commerce optimization, trade show participation in the USA and Italy, and end-to-end product, production, and image management. I thrive on creating strong brands through compelling visuals, content, and cross-functional collaboration, with fluency in English and Portuguese and a track record of delivering results across multiple markets.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate
Afrikaans
Intermediate
Dutch
Intermediate

Work Experience

Chief Operations Officer at T.R. FINO – BEA & IZZY
January 1, 2016 - December 31, 2019
Marketing strategy; restructuring online store; digital marketing plan; sales & CRM; international trade shows; collection presentation to trade clients; post-sales customer support; product management; supplier & material management; image & communication; photo shoots; design of flyers, brochures & catalogues
E-Commerce Manager at BRAGANZIA
January 1, 2014 - December 31, 2016
Digital Marketing & E-commerce; Online store management; design and creation of digital marketing content – email marketing & social media
Photographer & Manager at LEMON PIE PHOTOGRAPHY & DESIGN
January 1, 2012 - Present
Photographer and studio manager handling corporate headshots, event and sport photography, school portraits, videography and video editing, and design of albums and yearbooks.
Product Manager at GOMOLANDIA
January 1, 2010 - December 31, 2012
Managed product initiatives for a candy chain, coordinating product development and portfolio.
Product Management at GOMOLANDIA
January 1, 2010 - December 31, 2012
Candy chain stores
Photographer & Manager at LEMON PIE PHOTOGRAPHY & DESIGN
January 1, 2010 - Present
Sports & Event Photography; Corporate Photography; Videography; Album & School Yearbook Design
Directora de Marketing, Imagem & Comunicação at PAPO D’ANJO
January 1, 2000 - January 1, 2010
Marketing, image & communications leadership; design and production of all visual materials for fairs and the shop, direct marketing, magazines, email marketing content, digital marketing & e-commerce; team management during online store development; stock management; CRM; trunk shows USA; logistics & warehouse coordination; customer service.
Marketing, Image & Communication Director at Papo d'Anjo
January 1, 2000 - December 31, 2010
Directed marketing, image & communication initiatives; oversaw graphic design, digital marketing, online store operations, USA market support, trunk shows, logistics, and customer service.
Marketing, Image & Communication Director at PAPO D’ANJO
January 1, 2000 - December 31, 2010
Marketing, image & communication; design and creation of all visual material; online store management; stock management; USA market coordination; trunk shows; logistics & storage
Intern – Page layout, editing, graphic design & photojournalism at O SECULO DE JOANESBURGO
January 1, 1999 - January 1, 2000
Internship – pagination, editing, graphic design & photojournalism.
Intern – Photojournalism at THE SOWETAN
January 1, 1999 - January 1, 2000
Photojournalism internship in Johannesburg.
Intern - Pagination, editing, graphic design & photojournalism at O Seculo de Joanesburgo
January 1, 1999 - January 1, 2000
Internship in Pagination, editing, graphic design & photojournalism
Intern - Photojournalism at The Sowetan
January 1, 1999 - January 1, 2000
Internship in Photojournalism

Education

PAME (Advanced Programme for Executive Marketing) at Universidade Católica
January 1, 2008 - February 11, 2026
Degree in Advertising at Escola Superior de Comunicação Social
January 1, 1998 - January 1, 1999
Erasmus Programme at HEBO – Institute of Higher European Studies
January 1, 1997 - January 1, 1998
Bachelors Degree in Marketing & Advertising at Escola Superior de Comunicação Social
January 1, 1994 - January 1, 1997
PAME (Advanced Programme for Executive Marketing) at Universidade Católica
January 1, 2008 - February 11, 2026
Degree in Advertising at Escola Superior de Comunicação Social
January 1, 1998 - January 1, 1999
Erasmus Programme at HEBO – Institute of Higher European Studies
January 1, 1997 - January 1, 1998
Bachelors Degree in Marketing & Advertising at Escola Superior de Comunicação Social
January 1, 1994 - January 1, 1997
Curso de Fotografia Profissional – Phase I + Phase II at AR.CO – Centro de Arte e Comunicação Visual
January 1, 1993 - January 1, 1994
Bacharelato em Marketing & Publicidade at Escola Superior de Comunicação Social
January 1, 1994 - January 1, 1997
Programa Erasmus at HEBO – Institute of Higher European Studies
January 1, 1997 - January 1, 1998
Licenciatura em Publicidade at Escola Superior de Comunicação Social
January 1, 1998 - January 1, 1999
PAME (Programa Avançado para Marketing Executivo) at Universidade Católica
January 1, 2008 - May 27, 2026

Qualifications

PAME (Programa Avançado para Marketing Executivo)
January 1, 2008 - May 27, 2026
Programa Erasmus
January 1, 1997 - January 1, 1998
Curso de Fotografia Profissional – Phase I + Phase II
January 1, 1993 - January 1, 1994

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education, Other, Consumer Goods, Travel & Hospitality
    I am an events and Sports Photographer.

    Being a photographer, this plaform is not the ideal to showcase my work.

    My work can be seen on my website:
    https://www.twine.net/signin

    I have done photographic coverage of several spiritual retreats namely for Carla Joyce- Cavalos. She does horse sistemic retreats. If you need I can send you a selection of my work in this kind of event. It is not on my website.

    my email is: https://www.twine.net/signin