I am a Lisbon-area photographer and designer with over a decade of experience in corporate headshots, event and sports photography, school portraits, videography, and design of albums and yearbooks. I currently lead Lemon Pie Photography & Design in Lisbon, coordinating shoots, editing, and final deliverables while managing client relations and studio operations. In parallel, I have served as COO for a luxury children's clothing brand, driving marketing strategies, e-commerce optimization, trade show participation in the USA and Italy, and end-to-end product, production, and image management. I thrive on creating strong brands through compelling visuals, content, and cross-functional collaboration, with fluency in English and Portuguese and a track record of delivering results across multiple markets.…

Andrea Varela-Afonso Rua Luiza Neto Jorg

I am a Lisbon-area photographer and designer with over a decade of experience in corporate headshots, event and sports photography, school portraits, videography, and design of albums and yearbooks. I currently lead Lemon Pie Photography & Design in Lisbon, coordinating shoots, editing, and final deliverables while managing client relations and studio operations. In parallel, I have served as COO for a luxury children's clothing brand, driving marketing strategies, e-commerce optimization, trade show participation in the USA and Italy, and end-to-end product, production, and image management. I thrive on creating strong brands through compelling visuals, content, and cross-functional collaboration, with fluency in English and Portuguese and a track record of delivering results across multiple markets.…

Available to hire

I am a Lisbon-area photographer and designer with over a decade of experience in corporate headshots, event and sports photography, school portraits, videography, and design of albums and yearbooks. I currently lead Lemon Pie Photography & Design in Lisbon, coordinating shoots, editing, and final deliverables while managing client relations and studio operations.

In parallel, I have served as COO for a luxury children’s clothing brand, driving marketing strategies, e-commerce optimization, trade show participation in the USA and Italy, and end-to-end product, production, and image management. I thrive on creating strong brands through compelling visuals, content, and cross-functional collaboration, with fluency in English and Portuguese and a track record of delivering results across multiple markets.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate
Afrikaans
Intermediate
Dutch
Intermediate

Work Experience

Photographer & Manager at LEMON PIE PHOTOGRAPHY & DESIGN
January 1, 2010 - Present
Sports & Event Photography; Corporate Photography; Videography; Album & School Yearbook Design
Chief Operations Officer at T.R. FINO – BEA & IZZY
January 1, 2016 - December 31, 2019
Marketing strategy; restructuring online store; digital marketing plan; sales & CRM; international trade shows; collection presentation to trade clients; post-sales customer support; product management; supplier & material management; image & communication; photo shoots; design of flyers, brochures & catalogues
E-Commerce Manager at BRAGANZIA
January 1, 2014 - December 31, 2016
Digital Marketing & E-commerce; Online store management; design and creation of digital marketing content – email marketing & social media
Product Management at GOMOLANDIA
January 1, 2010 - December 31, 2012
Candy chain stores
Marketing, Image & Communication Director at PAPO D’ANJO
January 1, 2000 - December 31, 2010
Marketing, image & communication; design and creation of all visual material; online store management; stock management; USA market coordination; trunk shows; logistics & storage
Intern - Photojournalism at The Sowetan
January 1, 1999 - January 1, 2000
Internship in Photojournalism
Intern - Pagination, editing, graphic design & photojournalism at O Seculo de Joanesburgo
January 1, 1999 - January 1, 2000
Internship in Pagination, editing, graphic design & photojournalism
Product Manager at GOMOLANDIA
January 1, 2010 - December 31, 2012
Managed product initiatives for a candy chain, coordinating product development and portfolio.
Marketing, Image & Communication Director at Papo d'Anjo
January 1, 2000 - December 31, 2010
Directed marketing, image & communication initiatives; oversaw graphic design, digital marketing, online store operations, USA market support, trunk shows, logistics, and customer service.
Photographer & Manager at LEMON PIE PHOTOGRAPHY & DESIGN
January 1, 2012 - Present
Photographer and studio manager handling corporate headshots, event and sport photography, school portraits, videography and video editing, and design of albums and yearbooks.
Directora de Marketing, Imagem & Comunicação at PAPO D’ANJO
January 1, 2000 - January 1, 2010
Marketing, image & communications leadership; design and production of all visual materials for fairs and the shop, direct marketing, magazines, email marketing content, digital marketing & e-commerce; team management during online store development; stock management; CRM; trunk shows USA; logistics & warehouse coordination; customer service.
Intern – Photojournalism at THE SOWETAN
January 1, 1999 - January 1, 2000
Photojournalism internship in Johannesburg.
Intern – Page layout, editing, graphic design & photojournalism at O SECULO DE JOANESBURGO
January 1, 1999 - January 1, 2000
Internship – pagination, editing, graphic design & photojournalism.

Education

PAME (Advanced Programme for Executive Marketing) at Universidade Católica
January 1, 2008 - February 11, 2026
Degree in Advertising at Escola Superior de Comunicação Social
January 1, 1998 - January 1, 1999
Erasmus Programme at HEBO – Institute of Higher European Studies
January 1, 1997 - January 1, 1998
Bachelors Degree in Marketing & Advertising at Escola Superior de Comunicação Social
January 1, 1994 - January 1, 1997
PAME (Advanced Programme for Executive Marketing) at Universidade Católica
January 1, 2008 - February 11, 2026
Degree in Advertising at Escola Superior de Comunicação Social
January 1, 1998 - January 1, 1999
Erasmus Programme at HEBO – Institute of Higher European Studies
January 1, 1997 - January 1, 1998
Bachelors Degree in Marketing & Advertising at Escola Superior de Comunicação Social
January 1, 1994 - January 1, 1997
Curso de Fotografia Profissional – Phase I + Phase II at AR.CO – Centro de Arte e Comunicação Visual
January 1, 1993 - January 1, 1994
Bacharelato em Marketing & Publicidade at Escola Superior de Comunicação Social
January 1, 1994 - January 1, 1997
Programa Erasmus at HEBO – Institute of Higher European Studies
January 1, 1997 - January 1, 1998
Licenciatura em Publicidade at Escola Superior de Comunicação Social
January 1, 1998 - January 1, 1999
PAME (Programa Avançado para Marketing Executivo) at Universidade Católica
January 1, 2008 - May 27, 2026

Qualifications

PAME (Programa Avançado para Marketing Executivo)
January 1, 2008 - May 27, 2026
Programa Erasmus
January 1, 1997 - January 1, 1998
Curso de Fotografia Profissional – Phase I + Phase II
January 1, 1993 - January 1, 1994

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education, Other, Consumer Goods, Travel & Hospitality
    I am an events and Sports Photographer.

    Being a photographer, this plaform is not the ideal to showcase my work.

    My work can be seen on my website:
    https://www.twine.net/signin

    I have done photographic coverage of several spiritual retreats namely for Carla Joyce- Cavalos. She does horse sistemic retreats. If you need I can send you a selection of my work in this kind of event. It is not on my website.

    my email is: https://www.twine.net/signin