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I am Nicole Gina Martins, a Chief Commercial Officer and Organizational Psychologist with over 15 years of experience driving revenue growth through sales strategy, marketing, and business development. I have rebuilt and scaled commercial functions across real estate, hospitality-adjacent businesses, technology, and international markets, delivering results while maintaining a luxury positioning and brand integrity. I combine a people-centered approach with data-driven decision making, leading high-performing teams, nurturing community-driven partnerships, and aligning commercial performance with sustainable outcomes.…I am Nicole Gina Martins, a Chief Commercial Officer and Organizational Psychologist with over 15 years of experience driving revenue growth through sales strategy, marketing, and business development. I have rebuilt and scaled commercial functions across real estate, hospitality-adjacent businesses, technology, and international markets, delivering results while maintaining a luxury positioning and brand integrity. I combine a people-centered approach with data-driven decision making, leading high-performing teams, nurturing community-driven partnerships, and aligning commercial performance with sustainable outcomes.

Nicole Gina Martins

Marketing Strategist, Brand Strategist, Growth Marketer, +3

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I am Nicole Gina Martins, a Chief Commercial Officer and Organizational Psychologist with over 15 years of experience driving revenue growth through sales strategy, marketing, and business development. I have rebuilt and scaled commercial functions across real estate, hospitality-adjacent businesses, technology, and international markets, delivering results while maintaining a luxury positioning and brand integrity. I combine a people-centered approach with data-driven decision making, leading high-performing teams, nurturing community-driven partnerships, and aligning commercial performance with sustainable outcomes.…I am Nicole Gina Martins, a Chief Commercial Officer and Organizational Psychologist with over 15 years of experience driving revenue growth through sales strategy, marketing, and business development. I have rebuilt and scaled commercial functions across real estate, hospitality-adjacent businesses, technology, and international markets, delivering results while maintaining a luxury positioning and brand integrity. I combine a people-centered approach with data-driven decision making, leading high-performing teams, nurturing community-driven partnerships, and aligning commercial performance with sustainable outcomes.

Available to hire

I am Nicole Gina Martins, a Chief Commercial Officer and Organizational Psychologist with over 15 years of experience driving revenue growth through sales strategy, marketing, and business development. I have rebuilt and scaled commercial functions across real estate, hospitality-adjacent businesses, technology, and international markets, delivering results while maintaining a luxury positioning and brand integrity.

I combine a people-centered approach with data-driven decision making, leading high-performing teams, nurturing community-driven partnerships, and aligning commercial performance with sustainable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Chief Commercial Officer (C-Level) at Nomad Capital Lda.

June 1, 2019 - Present

Rebuilt and led the commercial and marketing departments, driving consistent quarterly revenue growth and exceeding KPIs. Defined and executed sales, branding, PR, and digital marketing strategies for multiple real estate investment projects. Led cross-functional collaboration with legal and finance teams to optimize operations, compliance, and project outcomes. Designed and implemented CRM systems, dashboards, and commercial reporting for Board and shareholders. Developed brand architecture and brand book, significantly increasing market visibility and engagement. Built and maintained long-term client relationships, overseeing the full customer journey including post-sales. Conducted market and competitor analysis to guide pricing, positioning, and go-to-market strategies.

Communications & Marketing Specialist at JMP Information Systems

October 1, 2018 - Present

Managed marketing and promotional strategies to strengthen brand presence and support product launches. Led client engagement initiatives and communication strategies for B2B technology solutions. Conducted market research to identify trends, opportunities, and competitive positioning. Supported customer experience and long-term client loyalty through targeted communication.

Operations Manager at Tabnit Investimentos Imobiliários S.A. & Optylon Capital Group

September 1, 2017 - January 1, 2019

Managed HR functions including recruitment, onboarding, and team coordination. Oversaw office operations, administration, procurement, and internal processes. Supported strategic planning, negotiations, and reporting for senior leadership. Contributed to marketing strategy, business development planning, and event coordination.

Sales Account Manager at Clever Advertising Group

January 1, 2015 - September 1, 2017

Managed key client accounts, sales pipelines, and long-term partnerships. Led media buying and performance-based campaign strategies for international clients. Monitored campaign performance using CPM, CPC, and ROI metrics. Maintained CRM databases and supported data-driven sales decisions.

Executive Assistant & General Manager at Westfield Technologies Lda.

March 1, 2007 - October 1, 2014

Managed sales, operations, exports, and supplier relationships. Supported the CEO with strategic planning, reporting, and daily operations. Led HR processes, office management, and customer relationships. Contributed to product development, branding, and market expansion strategies.