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I'm a digital and web designer with over 15 years of experience working across retail — turning ideas into visually compelling, commercially driven work that actually performs. I live at the intersection of creativity and strategy, crafting everything from high-impact campaign visuals and editorial design to social content, email marketing and motion graphics. I bring brands to life through bold, considered design — and keep them moving through video editing and animation. Beyond the screen, I build and launch Shopify websites from the ground up, and develop logos and brand identities that are distinctive, intentional and built to last.…I'm a digital and web designer with over 15 years of experience working across retail — turning ideas into visually compelling, commercially driven work that actually performs. I live at the intersection of creativity and strategy, crafting everything from high-impact campaign visuals and editorial design to social content, email marketing and motion graphics. I bring brands to life through bold, considered design — and keep them moving through video editing and animation. Beyond the screen, I build and launch Shopify websites from the ground up, and develop logos and brand identities that are distinctive, intentional and built to last.

Aya Lay

Designer, Web Designer, Front-End Developer, +4

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I'm a digital and web designer with over 15 years of experience working across retail — turning ideas into visually compelling, commercially driven work that actually performs. I live at the intersection of creativity and strategy, crafting everything from high-impact campaign visuals and editorial design to social content, email marketing and motion graphics. I bring brands to life through bold, considered design — and keep them moving through video editing and animation. Beyond the screen, I build and launch Shopify websites from the ground up, and develop logos and brand identities that are distinctive, intentional and built to last.…I'm a digital and web designer with over 15 years of experience working across retail — turning ideas into visually compelling, commercially driven work that actually performs. I live at the intersection of creativity and strategy, crafting everything from high-impact campaign visuals and editorial design to social content, email marketing and motion graphics. I bring brands to life through bold, considered design — and keep them moving through video editing and animation. Beyond the screen, I build and launch Shopify websites from the ground up, and develop logos and brand identities that are distinctive, intentional and built to last.

Available to hire

I’m a digital and web designer with over 15 years of experience working across retail — turning ideas into visually compelling, commercially driven work that actually performs.

I live at the intersection of creativity and strategy, crafting everything from high-impact campaign visuals and editorial design to social content, email marketing and motion graphics. I bring brands to life through bold, considered design — and keep them moving through video editing and animation.

Beyond the screen, I build and launch Shopify websites from the ground up, and develop logos and brand identities that are distinctive, intentional and built to last.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Fluent

Work Experience

Digital Designer at ITG

January 1, 2024 - January 1, 2025

Created POS displays and icons aligned with brand guidelines; developed responsive landing pages, wireframes, and presentation assets; mentored junior designers and collaborated cross-functionally to deliver best-practice content; designed email newsletters and helped develop customer journey best practices; designed and built homepage, editorial, app content, and fashion/homeware lookbooks; produced motion graphics and video edits for web and in-store digital screens.