Aya Lay

I’m a digital and web designer with over 15 years of experience working across retail — turning ideas into visually compelling, commercially driven work that actually performs.

I live at the intersection of creativity and strategy, crafting everything from high-impact campaign visuals and editorial design to social content, email marketing and motion graphics. I bring brands to life through bold, considered design — and keep them moving through video editing and animation.

Beyond the screen, I build and launch Shopify websites from the ground up, and develop logos and brand identities that are distinctive, intentional and built to last.