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Hi, I’m Lucija Pelicaric, a Strategic Communications Leader with 4+ years shaping high-impact narratives, driving reputation outcomes, and leading multi-market communications for European technology and climate-tech companies. I specialize in media strategy, crisis communications, executive advisory, and integrated storytelling that strengthens brand trust and accelerates commercial growth. I’ve led EU-wide media strategies, built integrated campaigns across press, thought leadership, and digital channels, and guided cross-functional teams through sensitive product cycles. With strong experience in multi-market contexts, I enjoy mentoring teams, crafting compelling narratives, and delivering measurable results.…Hi, I’m Lucija Pelicaric, a Strategic Communications Leader with 4+ years shaping high-impact narratives, driving reputation outcomes, and leading multi-market communications for European technology and climate-tech companies. I specialize in media strategy, crisis communications, executive advisory, and integrated storytelling that strengthens brand trust and accelerates commercial growth. I’ve led EU-wide media strategies, built integrated campaigns across press, thought leadership, and digital channels, and guided cross-functional teams through sensitive product cycles. With strong experience in multi-market contexts, I enjoy mentoring teams, crafting compelling narratives, and delivering measurable results.

Lucija Pelicaric

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Hi, I’m Lucija Pelicaric, a Strategic Communications Leader with 4+ years shaping high-impact narratives, driving reputation outcomes, and leading multi-market communications for European technology and climate-tech companies. I specialize in media strategy, crisis communications, executive advisory, and integrated storytelling that strengthens brand trust and accelerates commercial growth. I’ve led EU-wide media strategies, built integrated campaigns across press, thought leadership, and digital channels, and guided cross-functional teams through sensitive product cycles. With strong experience in multi-market contexts, I enjoy mentoring teams, crafting compelling narratives, and delivering measurable results.…Hi, I’m Lucija Pelicaric, a Strategic Communications Leader with 4+ years shaping high-impact narratives, driving reputation outcomes, and leading multi-market communications for European technology and climate-tech companies. I specialize in media strategy, crisis communications, executive advisory, and integrated storytelling that strengthens brand trust and accelerates commercial growth. I’ve led EU-wide media strategies, built integrated campaigns across press, thought leadership, and digital channels, and guided cross-functional teams through sensitive product cycles. With strong experience in multi-market contexts, I enjoy mentoring teams, crafting compelling narratives, and delivering measurable results.

Available to hire

Hi, I’m Lucija Pelicaric, a Strategic Communications Leader with 4+ years shaping high-impact narratives, driving reputation outcomes, and leading multi-market communications for European technology and climate-tech companies. I specialize in media strategy, crisis communications, executive advisory, and integrated storytelling that strengthens brand trust and accelerates commercial growth.

I’ve led EU-wide media strategies, built integrated campaigns across press, thought leadership, and digital channels, and guided cross-functional teams through sensitive product cycles. With strong experience in multi-market contexts, I enjoy mentoring teams, crafting compelling narratives, and delivering measurable results.

Skills

Canva

HubSpot

Experience Level

Canva

Expert

HubSpot

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

French

Advanced

Croatian

Fluent

Work Experience

PR & Communications Specialist at Ympower B.V.

July 1, 2024 - Present

Led EU-wide media strategy and journalist engagement, increasing earned media reach by 20–30%. Developed integrated communications campaigns (press, thought leadership, digital), boosting audience engagement by ~25%. Strengthened cross-market alignment, improving delivery speed and consistency by ~20%. Managed crisis communications and risk mitigation, ensuring zero negative coverage during acquisitions and product/operational incidents. Contributed to event communications and lead-generation initiatives, supporting 15–25% growth in qualified leads.

Communications Manager at Endemic

January 1, 2024 - June 30, 2024

Owned end-to-end communications strategy, brand narrative, and external messaging across all channels. Oversaw communications reach to a community of ~50,000 users, maintaining high trust and engagement during sensitive product cycles. Delivered 20 strategic announcements and leadership statements, maintaining message discipline during market-sensitive periods. Advised senior leadership during market-sensitive periods, shaping messaging to protect brand trust and community engagement. Ensured cross-functional alignment between product, marketing, and comms for road map announcements and positioning.

Marketing & Communications Specialist at Spectral B.V.

September 1, 2022 - July 31, 2024

Expanded media footprint from ~8% to 20%+ through targeted PR and content strategy. Delivered integrated marketing and communications strategy, increasing brand awareness by 45%. Managed editorial planning and content production, driving a 30% increase in readership and 20% growth in engagement.

Communications Specialist & Copywriter at NGO “Student Voices”

September 1, 2020 - May 31, 2022

Repositioned brand and content strategy, increasing readership by 30% and engagement by 20%. Produced 40+ long-form campaign and advocacy pieces. Organized a women-in-business conference with 100+ attendees.