Lucija Pelicaric

Led EU-wide media strategy and journalist engagement, increasing earned media reach by 20–30%. Developed integrated communications campaigns (press, thought leadership, digital), boosting audience engagement by ~25%. Strengthened cross-market alignment, improving delivery speed and consistency by ~20%. Managed crisis communications and risk mitigation, ensuring zero negative coverage during acquisitions and product/operational incidents. Contributed to event communications and lead-generation initiatives, supporting 15–25% growth in qualified leads.

Owned end-to-end communications strategy, brand narrative, and external messaging across all channels. Oversaw communications reach to a community of ~50,000 users, maintaining high trust and engagement during sensitive product cycles. Delivered 20 strategic announcements and leadership statements, maintaining message discipline during market-sensitive periods. Advised senior leadership during market-sensitive periods, shaping messaging to protect brand trust and community engagement. Ensured cross-functional alignment between product, marketing, and comms for road map announcements and positioning.

Expanded media footprint from ~8% to 20%+ through targeted PR and content strategy. Delivered integrated marketing and communications strategy, increasing brand awareness by 45%. Managed editorial planning and content production, driving a 30% increase in readership and 20% growth in engagement.