Cloudy Cassell

Available to hire

Born in the UK, raised in South Africa, lived in Cyprus, and Germany, I’ve been a bit of a nomad! A colourful life that has led to my gathering a wealth of experience in different countries and industries.

About

Born in the UK, raised in South Africa, lived in Cyprus, and Germany, I’ve been a bit of a nomad! A colourful life that has led to my gathering a wealth of experience in different countries and industries. As well as being an Administrator, an Executive and/or Personal Assistant with years of experience in this field, I also specialise in content writing and designing/developing websites using WordPress. I work alongside founders and senior leaders, helping turn busy, often chaotic days into something far more manageable (and a lot more productive).

I don’t sit back and “watch it happen” or wait for instructions, I notice what’s coming, step in early, and if something doesn’t make sense, I’ll say so and ask. I genuinely enjoy the role I play, but take the work seriously and am someone who people come to trust to just get things done.

  • Joined February 2026

Industry experience

  • Education
  • Software & Internet
  • Professional Services
  • Other
  • Computers & Electronics
  • Manufacturing
  • Non-Profit Organization

Projects · 4

https://www.twine.net/signin

As Home Energy Doctor expanded into designing a course and further services, the website required updating. Content, responsive functions and imagery were added along with updating add-ins and using the Themes to their full potential.

  • Content Creator
  • Content Designer
  • Social Media Freelancer
  • +2

Work experience

Virtual Executive and Personal Assistant/Website Designer/Social Media Manager · Green Footsteps LimitedNov 2023 – Present · 3 yrs 1 mo

As can be seen by the Job Title, my role here was varied. As the Social Media content creator and manager, I spent a portion of my time ensuring that current trends in the field of airtightness testing were spotted and posts created accordingly. Using Canva to create the posts and posting across LinkedIn, Instagram, and Facebook using Meta. As the Website designer and developer, I maintained and updated the current two websites as well as being commissioned to create a full website incorporating a complex searchable database. Using Wordpress, I became very familiar with many of the associated plugins and themes. As the EA/PA, I provided comprehensive administrative support through consistent communication and structured buddy working to maintain focus, manage priorities, and prevent overwhelm. Responsibilities included managing five inboxes, client liaison, full calendar coordination, event and course organisation, conference attendance, invoicing, social media management, report and PowerPoint support, and maintaining three websites. An organised online and physical work environment has been collaboratively developed, featuring shared calendars and documents, task tracking systems, templates for repetitive tasks, structured to-do lists, and regular scheduled check-ins to ensure clarity, productivity, and efficiency.

Assistant to Managing Director/Office Manager · SieMatic Holding GmbHJan 2012 – Nov 2023 · 11 yrs 11 mos

Office Manager reporting to the Managing Director, with a transition from a traditional office to remote work over the last four years. Responsibilities included overseeing UK IT systems, fleet management, pension setup (NEST), budgeting and forecasting, preparing reports, coordinating with C-level management and clients, and managing travel, events, and conferences. I also handled German-to-English translations, PowerPoint presentations, lead generation and market research, social media scheduling, invoicing, and general administrative duties to support efficient operations.

Certifications and awards

PG Certificate in Education2003 – 2004

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