Hi, I’m Giorgio Cappellaro, a design professional based in Turin, Italy, with over 15 years of experience as an Art Director for prestigious advertising and brand consulting agencies in Italy and the United States. In 2004, I founded Due Punti D-Sign, a design firm specialized in branding for luxury and apparel. My design approach is rooted in curiosity, a deep appreciation for visual storytelling, and an instinct for uncovering the extraordinary in the everyday—always enhanced by a touch of Italian style. These elements have guided me in turning creative challenges into outstanding solutions. Today I work as a consultant for leading brand agencies and established Italian companies, providing expert guidance in brand strategy and creative direction for organizations in emerging markets.

Giorgio Cappellaro

Hi, I’m Giorgio Cappellaro, a design professional based in Turin, Italy, with over 15 years of experience as an Art Director for prestigious advertising and brand consulting agencies in Italy and the United States. In 2004, I founded Due Punti D-Sign, a design firm specialized in branding for luxury and apparel. My design approach is rooted in curiosity, a deep appreciation for visual storytelling, and an instinct for uncovering the extraordinary in the everyday—always enhanced by a touch of Italian style. These elements have guided me in turning creative challenges into outstanding solutions. Today I work as a consultant for leading brand agencies and established Italian companies, providing expert guidance in brand strategy and creative direction for organizations in emerging markets.

Available to hire

Hi, I’m Giorgio Cappellaro, a design professional based in Turin, Italy, with over 15 years of experience as an Art Director for prestigious advertising and brand consulting agencies in Italy and the United States. In 2004, I founded Due Punti D-Sign, a design firm specialized in branding for luxury and apparel. My design approach is rooted in curiosity, a deep appreciation for visual storytelling, and an instinct for uncovering the extraordinary in the everyday—always enhanced by a touch of Italian style.

These elements have guided me in turning creative challenges into outstanding solutions. Today I work as a consultant for leading brand agencies and established Italian companies, providing expert guidance in brand strategy and creative direction for organizations in emerging markets.

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Language

Italian
Fluent
English
Fluent

Work Experience

Principal / Design Director at Due Punti D-Sign
January 1, 2004 - Present
Founder and design lead for a branding studio focused on luxury and apparel, developing brand identities, packaging systems, and creative direction across campaigns for high-end clients; leads strategy, design, and client relations.
Art Director Sr at Progres Design Fashion Consulting
January 1, 2003 - January 1, 2004
Led art direction for fashion branding projects, creating cohesive branding and communication materials, and packaging for multiple collections.
Art Director Sr / Consultant at Carrè Noir Italia Torino
February 1, 2001 - January 1, 2015
Brand strategy lead on major Italian accounts, delivering complete packaging systems and corporate identity work; contributed to restyling and identity projects for several clients.
Art Director Sr at INADV Torino - Milano
December 1, 1999 - January 1, 2001
Art direction and design leadership for advertising and product positioning across multiple accounts, shaping campaigns and brand materials.
Art Director Jr / Sr at Upshot Marketing Agency
February 1, 1998 - November 1, 1999
Led design on major campaigns for Coca-Cola, Powerade, Frutopia, Absolut, Budweiser, and Procter & Gamble; developed key deliverables including the Coca-Cola Sydney Olympic Merchandise Partner catalogue.
Professor at IED - Istituto Europeo di Design
September 1, 2008 - January 1, 2014
Taught graphic design basics and Adobe Illustrator techniques across undergraduate and master programs.

Education

Diploma at Istituto Superiore Gianbattista Bodoni
January 1, 1989 - January 1, 1989
Bachelor's Degree at SAIC School of the Art Institute of Chicago
January 1, 1995 - January 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment, Other