Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a consumer insights and brand strategy professional with experience delivering end-to-end quantitative and mixed-methods research across FMCG and consulting environments. I translate consumer, competitive, and category insights into clear positioning frameworks, messaging implications, and go-to-market recommendations, with a strong foundation in behavioral economics.…

Hrithika Veenus

Brand Strategist, Marketing Strategist, Marketing Analyst, +2





I'm a consumer insights and brand strategy professional with experience delivering end-to-end quantitative and mixed-methods research across FMCG and consulting environments. I translate consumer, competitive, and category insights into clear positioning frameworks, messaging implications, and go-to-market recommendations, with a strong foundation in behavioral economics.…

Available to hire

I’m a consumer insights and brand strategy professional with experience delivering end-to-end quantitative and mixed-methods research across FMCG and consulting environments. I translate consumer, competitive, and category insights into clear positioning frameworks, messaging implications, and go-to-market recommendations, with a strong foundation in behavioral economics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Malayalam

Fluent

French

Intermediate

Work Experience

Consumer Market Insights Intern at TMICC (Unilever group)

March 1, 2025 - August 1, 2025

Synthesised consumer, category, and competitive insights into positioning implications and launch recommendations; coordinated agency-led pack and concept testing, consolidating qualitative feedback into actionable insights for packaging and launch discussions. Contextualised consumer sentiment and market signals alongside performance data to support brand and communication discussions. Conducted cross-market data harmonisation across Nielsen, Kantar, and Euromonitor datasets to enable comparable tracking of penetration, share movements, and buyer switching patterns.

Management Consultant at TriChambers

July 1, 2022 - April 30, 2024

Delivered research-led strategy projects across fintech, education, and manufacturing sectors, supporting clients on positioning, growth, and organisational challenges. Designed and executed mixed-methods research programmes combining stakeholder interviews, surveys, and secondary research to address ambiguous client questions. Led an organisation-wide employee experience study for a fintech client, synthesising qualitative and quantitative findings into recommendations for senior leadership. Developed clear, client-facing insight narratives and presentations to support workshops, leadership discussions, and initial pitches.

Strategy Intern at EY - Parthenon

July 1, 2021 - September 30, 2021

Conducted qualitative desk research, competitor profiling, and stakeholder analysis for public-sector strategy and policy projects. Supported development of strategic recommendations through synthesis of research findings and market insights.