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Hello! I’m Ashley Sylvester, a strategic and highly creative Content Creator & Social Media Specialist with over 13 years of experience spanning digital content creation, brand partnerships, social media marketing, and large-scale training and operational leadership. I deliver social-first campaigns for kitchenware, bakeware, home appliances, lifestyle, and F&B brands, while excelling at stakeholder management, training delivery, compliance, and performance reporting. I’m commercially driven, visually strong, and highly organised, capable of leading projects from concept through to execution and beyond.…Hello! I’m Ashley Sylvester, a strategic and highly creative Content Creator & Social Media Specialist with over 13 years of experience spanning digital content creation, brand partnerships, social media marketing, and large-scale training and operational leadership. I deliver social-first campaigns for kitchenware, bakeware, home appliances, lifestyle, and F&B brands, while excelling at stakeholder management, training delivery, compliance, and performance reporting. I’m commercially driven, visually strong, and highly organised, capable of leading projects from concept through to execution and beyond.

Ashley Sylvester

Content Creator, Social Media Manager, Photographer, +2

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Hello! I’m Ashley Sylvester, a strategic and highly creative Content Creator & Social Media Specialist with over 13 years of experience spanning digital content creation, brand partnerships, social media marketing, and large-scale training and operational leadership. I deliver social-first campaigns for kitchenware, bakeware, home appliances, lifestyle, and F&B brands, while excelling at stakeholder management, training delivery, compliance, and performance reporting. I’m commercially driven, visually strong, and highly organised, capable of leading projects from concept through to execution and beyond.…Hello! I’m Ashley Sylvester, a strategic and highly creative Content Creator & Social Media Specialist with over 13 years of experience spanning digital content creation, brand partnerships, social media marketing, and large-scale training and operational leadership. I deliver social-first campaigns for kitchenware, bakeware, home appliances, lifestyle, and F&B brands, while excelling at stakeholder management, training delivery, compliance, and performance reporting. I’m commercially driven, visually strong, and highly organised, capable of leading projects from concept through to execution and beyond.

Available to hire

Hello! I’m Ashley Sylvester, a strategic and highly creative Content Creator & Social Media Specialist with over 13 years of experience spanning digital content creation, brand partnerships, social media marketing, and large-scale training and operational leadership.

I deliver social-first campaigns for kitchenware, bakeware, home appliances, lifestyle, and F&B brands, while excelling at stakeholder management, training delivery, compliance, and performance reporting. I’m commercially driven, visually strong, and highly organised, capable of leading projects from concept through to execution and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Content & Partnership Manager at 4Homes Tavola

April 1, 2019 - December 1, 2025

Owned and strategically managed the annual marketing and content calendar, aligning brand storytelling with seasonal and commercial objectives. Led cross-functional brand, product, and campaign planning, directed social media content across Instagram, Facebook, and TikTok, and spearheaded high-visibility promotional campaigns for regional accounts. Developed and executed recipe-led content strategies, built long-term partnerships with influencers and brands, and managed end-to-end content production including food styling, photography, videography, and post-production. Produced engaging captions and storytelling assets, monitored trends, and refined strategies to maximise reach and engagement.

Licensed Content Creator / Creative Director (Freelance) at Ash Creates FZE – LLC

January 1, 2013 - Present

Founded and operate a licensed creative studio delivering end-to-end digital and social media campaigns. Developed creative direction and social-first strategies, produced food, lifestyle, and product content, managed full production lifecycle from concept to final delivery, and led campaign activations ensuring brand consistency and commercial impact. Maintained and grew the personal platform @ashley_dxb and produced high-quality copywriting and scripts across brand voices.

Specialist Training Manager – Fire Safety at The Heart of Europe (THOE)

September 1, 2016 - January 1, 2018

Designed, implemented, and led Fire Safety training programmes across a multi-entity organisation. Planned annual training schedules, delivered in-house training and external ERU inductions, and maintained fire safety reporting, auditing, and compliance. Managed budgets, KPIs, and policies, supported HR processes for ERU personnel, and oversaw procurement and vendor documentation.

The Dubai Mall Fire Safety & Crisis Management Plan Coordinator and Trainer at Emaar – Malls Group

May 1, 2011 - August 1, 2016

Delivered Fire Safety and Crisis Management training across flagship assets (The Dubai Mall, Dubai Marina Mall, Souk Al Bahar, Gold & Diamond Park). Trained diverse teams and supported development of Crisis Management Plans. Monitored KPIs, managed budgets and procurement, and ensured governance and compliance. Notable achievements include evacuation planning and incident response for major events including Burj Khalifa New Year 2013.

HSE Inspector / Consultant at Emaar Properties – Burj Khalifa

May 1, 2011 - May 1, 2012

Supported Crisis Management planning, delivered Fire, Life & Safety and Emergency Response training, and conducted inspections, audits, investigations, and compliance reporting. Delivered HSE inductions for employees, contractors, and residents.

Administrator / Assistant HSE Instructor at Emirates Technical and Safety

August 1, 2009 - April 1, 2011

Delivered HSE and offshore survival training (HUET and Sea Survival), coordinated training schedules and bookings, and managed front-of-house operations and administrative support.

Landscape Architect at Urban Landscape

August 1, 2008 - August 1, 2009

Managed planning, design, rendering, and presentation of landscape architecture proposals. Attended client meetings and site inspections, and oversaw office operations, documentation, and procurement.