Hi, I’m Ismail Tirhazouine, a Senior Visual Designer and Art Director with over 20 years of experience shaping brand identities and 360° campaigns across Africa. I thrive on turning strategic goals into visually compelling experiences, leading multi-market rebranding projects from concept through execution and maintaining brand consistency across offices, subsidiaries, and foundations. I enjoy collaborating with diverse teams, mentoring designers, and exploring painting, music, graphic arts, documentary films, and social initiatives in my spare time.…

Ismail Tirhazouine

Hi, I’m Ismail Tirhazouine, a Senior Visual Designer and Art Director with over 20 years of experience shaping brand identities and 360° campaigns across Africa. I thrive on turning strategic goals into visually compelling experiences, leading multi-market rebranding projects from concept through execution and maintaining brand consistency across offices, subsidiaries, and foundations. I enjoy collaborating with diverse teams, mentoring designers, and exploring painting, music, graphic arts, documentary films, and social initiatives in my spare time.…

Available to hire

Hi, I’m Ismail Tirhazouine, a Senior Visual Designer and Art Director with over 20 years of experience shaping brand identities and 360° campaigns across Africa. I thrive on turning strategic goals into visually compelling experiences, leading multi-market rebranding projects from concept through execution and maintaining brand consistency across offices, subsidiaries, and foundations.

I enjoy collaborating with diverse teams, mentoring designers, and exploring painting, music, graphic arts, documentary films, and social initiatives in my spare time.

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Skills

Experience Level

Language

French
Fluent
English
Advanced
Arabic
Fluent

Work Experience

Creative Designer Lead at SanlamAllianz
May 1, 2023 - Present
Led the rebranding of 24 insurance and assistance subsidiaries across 14 African countries. Designed and adapted communication tools for Head Office, subsidiaries, foundation, and business units. Developed event themes, space branding, and POS materials. Ensured brand consistency and alignment across all markets.
Visual Communication Manager at Sanlam Pan Africa (Ex Saham Finances)
May 1, 2019 - April 1, 2023
Led the group and subsidiaries rebranding project. Owned brand guidelines and all communication adaptations. Designed and delivered institutional and product campaigns. Acted as brand guardian across multiple entities.
Art Director at DIFMEDI, Casablanca
September 1, 2012 - April 1, 2019
Head of graphic & digital studio. Developed and executed creative concepts. Designed and produced all types of communication materials for agency clients.
Studio Manager at NADACOM Design, Rabat
October 1, 2009 - August 1, 2012
Managed a graphic studio team (4 designers). Developed creative concepts and visual strategies. Oversaw all project phases, from briefing to final delivery.
Senior Graphic Designer at VOYELLES, Casablanca
June 1, 2004 - September 1, 2009
Managed key accounts (Nestlé, Ziz, Akwa, Jessy’s Diffusion, etc.). Designed and produced a wide range of communication materials. Delivered high-quality creative solutions for major brands.
Junior Graphic Designer at FORUM7 Event Agency
September 1, 2003 - May 1, 2004
Assisted in graphic design and event collateral development; supported senior designers; contributed to concept development.

Education

Master’s Degree in Marketing Management & Communication at Toulouse Business School
January 1, 2021 - January 1, 2023
Bachelor’s Degree in Visual Communication at Art’Com Sup – School of Visual Communication - Art’Com sup.
January 1, 1999 - January 1, 2002

Qualifications

Baccalaureate in Fine Arts
January 1, 1998 - January 1, 1999

Industry Experience

Financial Services, Professional Services, Media & Entertainment

Skills

Experience Level