Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Guler Ozgencil, an MSc Marketing student at Queen Mary University of London with hands-on experience in digital marketing, content strategy, and brand development. I enjoy blending creative campaigns with data-driven insights to grow music brands and engage audiences, having driven growth for my own 'Gigi' project through targeted Spotify and Instagram campaigns. My goal is to contribute to innovative marketing campaigns that deepen customer engagement and drive business growth, while continuing to develop my skills in marketing analytics, audience segmentation, and cross-channel storytelling across music and brand contexts.…I'm Guler Ozgencil, an MSc Marketing student at Queen Mary University of London with hands-on experience in digital marketing, content strategy, and brand development. I enjoy blending creative campaigns with data-driven insights to grow music brands and engage audiences, having driven growth for my own 'Gigi' project through targeted Spotify and Instagram campaigns. My goal is to contribute to innovative marketing campaigns that deepen customer engagement and drive business growth, while continuing to develop my skills in marketing analytics, audience segmentation, and cross-channel storytelling across music and brand contexts.

Guler Ozgencil

Digital Marketer, Marketing Strategist, Social Media Freelancer





I'm Guler Ozgencil, an MSc Marketing student at Queen Mary University of London with hands-on experience in digital marketing, content strategy, and brand development. I enjoy blending creative campaigns with data-driven insights to grow music brands and engage audiences, having driven growth for my own 'Gigi' project through targeted Spotify and Instagram campaigns. My goal is to contribute to innovative marketing campaigns that deepen customer engagement and drive business growth, while continuing to develop my skills in marketing analytics, audience segmentation, and cross-channel storytelling across music and brand contexts.…I'm Guler Ozgencil, an MSc Marketing student at Queen Mary University of London with hands-on experience in digital marketing, content strategy, and brand development. I enjoy blending creative campaigns with data-driven insights to grow music brands and engage audiences, having driven growth for my own 'Gigi' project through targeted Spotify and Instagram campaigns. My goal is to contribute to innovative marketing campaigns that deepen customer engagement and drive business growth, while continuing to develop my skills in marketing analytics, audience segmentation, and cross-channel storytelling across music and brand contexts.

Available to hire

I’m Guler Ozgencil, an MSc Marketing student at Queen Mary University of London with hands-on experience in digital marketing, content strategy, and brand development. I enjoy blending creative campaigns with data-driven insights to grow music brands and engage audiences, having driven growth for my own ‘Gigi’ project through targeted Spotify and Instagram campaigns.

My goal is to contribute to innovative marketing campaigns that deepen customer engagement and drive business growth, while continuing to develop my skills in marketing analytics, audience segmentation, and cross-channel storytelling across music and brand contexts.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Turkish

Fluent

English

Advanced

Italian

Intermediate

Greek, Modern

Beginner

Work Experience

Freelance Music Brand at Gigi

January 1, 2021 - Present

Built and managed the 'Gigi' brand, including website (www.gigiofficial.com), social media channels, and music streaming platforms. Developed and executed content strategies, including promotional campaigns on Instagram and Spotify, resulting in a 30% increase in listener engagement over six months. Utilised marketing analytics and customer segmentation to target specific audience demographics, optimising campaign performance and engagement rates. Created compelling visuals, copy, and promotional content to maintain brand consistency and strengthen online presence.

Barista at Black Sheep Coffee

January 1, 2022 - January 1, 2023

Delivered excellent customer service in a fast-paced environment while supporting promotional campaigns for seasonal beverages and loyalty programmes. Gained valuable insights into customer preferences and behaviour through daily interactions.

Sales Advisor at Anthropologie

January 1, 2021 - January 1, 2022

Provided tailored customer experiences that enhanced brand loyalty and increased repeat purchases. Collaborated with the visual merchandising team to design displays that aligned with seasonal marketing campaigns.

Barista at Caffè Nero

January 1, 2018 - January 1, 2021

Trained and mentored new staff, ensuring they met operational and customer service standards. Supported local promotions by upselling products and maintaining brand quality.