Rand El Muhtadi

Wrote, edited and translated copy for clients in Jordan; supported campaigns and brand messaging.

Wrote, edited and translated promotional copy for global brands across various sectors, including telecommunications, banking, technology, retail, entertainment, luxury and non-profits. Crafted copy for clients’ promotional campaigns for their new products across media; oversaw content production; conducted quality assurance and signed off on public media and merchandise. Conceptualized national-wide campaigns as part of a creative team; helped establish brand identity and messaging.

Standardised proposal structure to create an outline that can be customised for each project. Standardised company language to ensure the company has a distinctive yet professional voice. Wrote a digital article about call centres in banks during the COVID-19 pandemic.