Available to hire
SEO professional since 2022, turning search visibility into measurable business growth. 4+ years of hands-on technical SEO, on-page/off-page optimization, content strategy, internal linking, and data-driven execution across eCommerce and service-based industries.
Has led SEO for brands including PakWheels and ArabWheels across Pakistan, UAE, and KSA, owning scalable growth roadmaps, category architecture, keyword expansion, technical health, and performance tracking using GA4 and Google Search Console. Focused on sustainable organic systems that improve visibility, authority, and revenue impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
English
Advanced
Urdu
Advanced
Work Experience
SEO Manager at Cut N Cue Media Solutions
October 1, 2025 - PresentOwned end-to-end organic growth strategy for national and international clients across eCommerce, fashion, and service-based industries. Managed SEO direction, team leadership, and alignment of search strategy with business goals and performance targets. Owned SEO planning across technical SEO, content strategy, site architecture, and keyword expansion to drive scalable organic growth. Led and mentored SEO executives ensuring consistent delivery, quality control, and performance tracking. Acted as primary SEO point of contact for client strategy alignment, reporting, and roadmap execution. Drove local SEO strategies including multi-location optimization and Google Business Profile management, defined category structures and service pages, performed competitive analysis and keyword opportunity mapping for domestic and international markets, and overseen SEO performance tracking using GA4 and Google Search Console with focus on traffic quality, conversions, and revenue impact. Led SEO au
SEO Executive at CCLPharmaeceuticals (NutriShop & OAD - OnceADay)
October 1, 2023 - October 1, 2023Led end-to-end SEO strategy for multi-brand initiatives (NutriShop and OAD - OnceADay). Improved organic visibility and keyword rankings through targeted keyword research and content optimization. Optimized site structure, metadata, and on-page content to enhance rankings and user engagement. Performed competitive and keyword gap analysis using Ahrefs and SEMrush to identify growth opportunities. Executed link-building and authority-building initiatives to strengthen domain authority and search trust. Increased organic traffic, keyword rankings, and lead generation using data-driven SEO execution. Monitored performance via Google Analytics and Google Search Console for continuous optimization; built and optimized Google My Business for OAD to improve local search visibility and customer engagement. Strengthened overall digital discoverability and brand presence across high-intent health and supplement queries.
SEO Executive at CCL Pharmaceuticals
March 1, 2023 - October 1, 2023Led end-to-end SEO strategy for multi-brand platforms including NutriShop and OAD (Once A Day), improving organic visibility and keyword rankings through targeted keyword research and content optimization. Optimized site structure, metadata, and on-page content to enhance rankings and user engagement. Performed competitive and keyword gap analysis using Ahrefs and SEMrush to identify growth opportunities. Executed link-building and authority-building initiatives to strengthen domain authority and search trust. Increased organic traffic, keyword rankings, and lead generation using data-driven SEO execution. Monitored performance via Google Analytics and Google Search Console for continuous optimization. Built and optimized Google My Business for OAD to improve local search visibility and customer engagement; strengthened overall digital discoverability and brand presence across high-intent health and supplement queries.
SEO Associate at Pro Custom Box
February 1, 2023 - October 1, 2023Executed off-page SEO and backlink acquisition strategies to improve domain authority and search trust. Conducted keyword research and competitor analysis using SEMrush to identify ranking gaps and growth opportunities.
SEO Executive at PakWheels & ArabWheels (Pakistan / UAE / KSA)
January 1, 2023 - October 1, 2025Owned SEO execution for PakWheels Auto Store and Used Bikes while supporting ArabWheels market expansion in UAE and KSA. Focused on technical SEO, keyword growth, internal linking, and scalable category development. Increased Auto Store Google position-1 share from 47% to 60%, outperforming competitors by up to 30%. Achieved and secured #1 rankings for 7 top-selling subcategories via technical SEO, content optimization, and internal linking.
SEO Executive at PakWheels & ArabWheels
January 1, 2023 - October 1, 2025Led SEO execution for PakWheels Auto Store and Used Bikes while supporting ArabWheels UAE & KSA market expansion. Improved Google positioning and internal linking/crawl depth via technical SEO, keyword growth, and scalable category development. Increased Auto Store Google position-1 share from 47% to 60% (outperforming competitors by up to 30%) and secured #1 rankings for 7 top-selling subcategories through technical SEO, content optimization, and internal linking. Researched high-value keywords, launched new brands and expanded subcategories, redesigned internal linking networks, resolved orphan pages/canonical gaps, and improved site health (Ahrefs score 88%→92%). Addressed technical issues in Google Search Console including crawling/redirect/canonical errors, cleaned QSM structures, prevented index bloat, and fixed accessibility/mobile structured data duplication on React pages. Revamped listing pages, set up Google Merchant Center with cross-navigation widgets, and coordinated wi
SEO Intern → SEO Associate at Emaan Creations
August 1, 2022 - March 1, 2023Started as an SEO intern and promoted to SEO executive/associate based on performance and consistency. Performed keyword research, on-page optimization, and SEO performance tracking. Conducted SEO audits to identify and fix technical and on-page issues, improving site health. Implemented SEO strategies to increase organic visibility and search rankings. Executed backlink-building activities to strengthen domain authority.
Education
Bachelor of Science in Computer Science at Government College University Faisalabad (GCUF)
January 11, 2030 - January 1, 2022Bachelor of Science in Computer Science at F.S.C. Pre-Engineering, Govt. College University Faisalabad (GCUF)
January 1, 0000 - January 1, 0000Qualifications
Google Analytics Certification
January 11, 2030 - July 23, 2026Google My Business Certification
January 11, 2030 - July 23, 2026Google SEO & Digital Marketing Certification
January 11, 2030 - July 23, 2026Google Soft Skills Certification
January 11, 2030 - July 23, 2026Semantics SEO & Topical Authority
January 11, 2030 - July 23, 2026Entity-Based SEO
January 11, 2030 - July 23, 2026Keyword Research & Search Intent Mapping
January 11, 2030 - July 23, 2026Competitor Analysis & Opportunity Mapping
January 11, 2030 - July 23, 2026FAQ / Product / Breadcrumbs Schema Markup
January 11, 2030 - July 23, 2026SEO Audits & Roadmap Planning
January 11, 2030 - July 23, 2026Internal Linking & Site Architecture
January 11, 2030 - July 23, 2026Category & Product SEO (eCommerce)
January 11, 2030 - July 23, 2026Local SEO & Google Business Profile Optimization
January 11, 2030 - July 23, 2026Semansitic SEO & Topical Authority
January 11, 2030 - July 23, 2026Entity-Based SEO
January 11, 2030 - July 23, 2026Keyword Research & Search Intent Mapping
January 11, 2030 - July 23, 2026Competitor Analysis & Opportunity Mapping
January 11, 2030 - July 23, 2026Schema Markup (FAQ, Product, Breadcrumbs)
January 11, 2030 - July 23, 2026SEO Audits & Roadmap Planning
January 11, 2030 - July 23, 2026Internal Linking & Site Architecture
January 11, 2030 - July 23, 2026Category & Product SEO (eCommerce)
January 11, 2030 - July 23, 2026Local SEO & Google Business Profile Optimization
January 11, 2030 - July 23, 2026Google Analytics Certification
January 1, 2024 - July 23, 2026Google My Business Certification
January 1, 2024 - July 23, 2026Google SEO & Digital Marketing (NAVTTC - National Vocational & Technical Training Commission)
January 1, 2024 - July 23, 2026Google Soft Skills Certification
January 1, 2024 - July 23, 2026Creative Genius (CCL Pharmaceuticals Award)
March 1, 2023 - July 23, 2026Industry Experience
Retail, Software & Internet, Healthcare, Professional Services, Transportation & Logistics, Other, Non-Profit Organization, Media & Entertainment, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Hire a SEO Expert
We have the best seo expert experts on Twine. Hire a seo expert in Lahore today.