Ekaterine Saralidze

Lead export strategy and expansion of global market presence; oversee product development tailored to international markets; ensure compliance with trade regulations and quality standards; conduct market research and define pricing strategies; build partnerships with international buyers and distributors; manage negotiations, contracts, and participation in trade fairs.

Led development of a new lemonade brand for international markets (Germany, UAE, Greece, etc.); managed full brand creation cycle: naming, design, packaging, positioning, and export strategy; collaborated with designers and marketers to align the brand with consumer preferences.

Create and manage portfolios of sectors and companies with export potential; identify export barriers and develop recommendations for their elimination; cooperate with international and donor organizations, business associations, trade unions, and educational institutions; formulate export strategies aligned with agency goals; develop and manage budgets for export activities, trade fairs, marketing, and research; organize international trade fairs and exhibitions across multiple sectors.