Parth Ghosh

Conducted market research related to laboratory, biotechnology, and life sciences products in the United States. Analyzed sales and customer data to identify patterns and opportunities. Supported digital marketing activities including search visibility analysis, content performance insights, and product positioning reviews. Created dashboards and periodic analytical summaries for internal teams. Assisted the Sales and Distribution team with data-driven insights to support customer outreach and product strategy. Conducted competitive benchmarking and prepared structured summaries for management.

Led digital marketing and analytics strategy for a U.S.-based education nonprofit serving students across India, Nepal, and Thailand. Conducted SEO research, keyword analysis, and content optimization to improve organic visibility and donor engagement. Built GA4 and Looker Studio dashboards to track website traffic, audience behavior, and campaign performance metrics. Performed data analysis and competitive benchmarking to identify growth opportunities and refine marketing initiatives. Collaborated with leadership to align content strategy, analytics, and storytelling with long-term fundraising goals. Supported development of Google Ads Grant readiness through keyword planning and performance framework design.

Designed and implemented test setups for electrical components, improving quality control and operational efficiency. Analyzed testing data to enhance product reliability and reduce failure rates. Collaborated with engineering teams on cost-effective component testing and design enhancements.