Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a Fractional CMO hired to fix underperforming marketing functions. I specialise in B2B, technology and healthcare businesses, typically joining when growth has stalled, a CMO has departed, an agency isn't delivering, or a business needs experienced marketing leadership without the cost of a full time executive. I've led marketing transformations for organisations including Harrison.ai, Monash IVF Group, Impression Dental Group, Oztix, Coviu and TIO International, rebuilding marketing functions, improving lead generation, strengthening positioning, increasing agency accountability and creating predictable growth. My philosophy is simple. Marketing should behave like finance. Every investment should be measurable, every agency accountable, and every marketing decision linked to commercial outcomes. Whether I'm leading an in house team, rebuilding a marketing function, or advising founders and CEOs, my focus is always the same. Build a marketing engine that delivers sustainable, predictable growth.…I'm a Fractional CMO hired to fix underperforming marketing functions. I specialise in B2B, technology and healthcare businesses, typically joining when growth has stalled, a CMO has departed, an agency isn't delivering, or a business needs experienced marketing leadership without the cost of a full time executive. I've led marketing transformations for organisations including Harrison.ai, Monash IVF Group, Impression Dental Group, Oztix, Coviu and TIO International, rebuilding marketing functions, improving lead generation, strengthening positioning, increasing agency accountability and creating predictable growth. My philosophy is simple. Marketing should behave like finance. Every investment should be measurable, every agency accountable, and every marketing decision linked to commercial outcomes. Whether I'm leading an in house team, rebuilding a marketing function, or advising founders and CEOs, my focus is always the same. Build a marketing engine that delivers sustainable, predictable growth.

ANGUS WURTH

Fractional CMO, Digital Marketer, Marketing Strategist, +5





I'm a Fractional CMO hired to fix underperforming marketing functions. I specialise in B2B, technology and healthcare businesses, typically joining when growth has stalled, a CMO has departed, an agency isn't delivering, or a business needs experienced marketing leadership without the cost of a full time executive. I've led marketing transformations for organisations including Harrison.ai, Monash IVF Group, Impression Dental Group, Oztix, Coviu and TIO International, rebuilding marketing functions, improving lead generation, strengthening positioning, increasing agency accountability and creating predictable growth. My philosophy is simple. Marketing should behave like finance. Every investment should be measurable, every agency accountable, and every marketing decision linked to commercial outcomes. Whether I'm leading an in house team, rebuilding a marketing function, or advising founders and CEOs, my focus is always the same. Build a marketing engine that delivers sustainable, predictable growth.…I'm a Fractional CMO hired to fix underperforming marketing functions. I specialise in B2B, technology and healthcare businesses, typically joining when growth has stalled, a CMO has departed, an agency isn't delivering, or a business needs experienced marketing leadership without the cost of a full time executive. I've led marketing transformations for organisations including Harrison.ai, Monash IVF Group, Impression Dental Group, Oztix, Coviu and TIO International, rebuilding marketing functions, improving lead generation, strengthening positioning, increasing agency accountability and creating predictable growth. My philosophy is simple. Marketing should behave like finance. Every investment should be measurable, every agency accountable, and every marketing decision linked to commercial outcomes. Whether I'm leading an in house team, rebuilding a marketing function, or advising founders and CEOs, my focus is always the same. Build a marketing engine that delivers sustainable, predictable growth.

Available to hire

Brisbane, Australia

I’m a Fractional CMO hired to fix underperforming marketing functions.

I specialise in B2B, technology and healthcare businesses, typically joining when growth has stalled, a CMO has departed, an agency isn’t delivering, or a business needs experienced marketing leadership without the cost of a full time executive.

I’ve led marketing transformations for organisations including Harrison.ai, Monash IVF Group, Impression Dental Group, Oztix, Coviu and TIO International, rebuilding marketing functions, improving lead generation, strengthening positioning, increasing agency accountability and creating predictable growth.

My philosophy is simple. Marketing should behave like finance. Every investment should be measurable, every agency accountable, and every marketing decision linked to commercial outcomes.

Whether I’m leading an in house team, rebuilding a marketing function, or advising founders and CEOs, my focus is always the same. Build a marketing engine that delivers sustainable, predictable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Fractional Chief Marketing Officer at The Part Time CMO

May 1, 2024 - Present

Founded and leads The Part Time CMO, providing strategic marketing leadership to clients across acquisition, demand generation, digital performance, brand positioning, and compliance-heavy environments. Recent work includes leading acquisition marketing transformation for a 20-clinic, PE-backed dental network with a $2M annual budget—rebuilding paid search architecture, improving CRM-derived targeting precision, and resolving cross-touchpoint attribution failures to reduce CPA within 90 days. Also supports AI and healthcare brands with research-led positioning, integrated digital campaigns, and data-driven PR to grow pipeline and lead intake. Focus areas: performance marketing accountability, conversion tracking and attribution reliability, and operationalising specialist channel expertise to replace generalist agencies.

Director of Marketing (Global) at Annalise.ai

April 1, 2022 - April 30, 2024

Led global marketing strategy for an AI healthcare company across APAC, USA, and EU, delivering 3x order intake growth and 160% lead growth. Built and managed a high-performance multifunctional marketing team from the ground up, replacing generalist agencies with specialist in-house capability and reinvesting $300K+ in savings into higher-impact activity. Created an in-house PR model securing major global coverage (e.g., Forbes, The Wall Street Journal, ITN) to build authority in a regulated healthcare context. Developed and validated core messaging across key markets via primary research, achieving an 80% strike rate on strategic award submissions. Partnered closely with sales leadership to align acquisition strategy with pipeline conversion at the intersection of brand, demand generation, and commercial growth.

Global Director Digital Performance at TIO International (Specialist Dental Marketing Agency)

September 1, 2019 - April 1, 2022

Promoted into a global leadership role within six months of joining, joining the Senior Leadership Team and owning digital performance strategy across multiple time zones and marketing disciplines. Led and mentored a high-performance marketing team driving client acquisition and retention improvements. Spearheaded marketing and promotion of AI-driven remote medical monitoring and diagnostic tools including Dental Monitoring and SmileMate. Delivered an Australia and New Zealand client success program reversing declining satisfaction and achieving 98% client retention within six months. Designed and delivered educational programs for doctors and practice managers to translate best-practice patient acquisition strategies and digital performance concepts for clinical audiences.

Digital Marketing Manager at Nucleus Network (Clinical Trial Leaders)

July 1, 2018 - August 31, 2019

Increased new monthly enquiries by 57% in under 90 days while reducing overall ad spend. Implemented a PR strategy securing national television exposure across Channels 7, 9, 10, and ABC, driving increased website conversions. Built a measurable, data-driven marketing approach linking spend to revenue outcomes, including a Facebook quiz with lead scoring to improve audience quality dynamically. Worked with clients including GSK, designing targeted creative strategies to boost clinical trial enrolment through improved acquisition marketing execution.

Group Digital Manager at Monash IVF Group (ASX Listed)

August 1, 2016 - July 31, 2018

Headhunted for the role by a two-time CMO to manage digital marketing across nine medical imaging and IVF businesses. Drove significant improvements across core paid search metrics, including reductions in cost-per-acquisition. Was a finalist in Google advertising awards (Search Innovation, APAC). Handed back $500,000 to the business in the first year while increasing lead volume and improving marketing collateral effectiveness. Reduced reliance on external marketing agencies by building an in-house global creative marketing practice producing high-performance online and offline assets. Hired and managed specialist healthcare PR agencies and consultants to increase profile of doctors and the flagship brand.

Founder / Director at Bonsai Media (Full-service marketing agency)

January 1, 2004 - December 31, 2016

Founded and ran a multifunctional Melbourne-based marketing agency for 12+ years, consistently growing revenue year on year and leading a team of 5 marketers plus international contractors. Delivered hundreds of B2B and B2C campaigns with strong client retention. Designed and managed business processes and quality control standards. Served a varied client base including start-ups, Government, and global brands such as Omni-Care, Johnson & Johnson Medical, and Oracle Aconex.