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Hi, I’m Adam Dicker, an AI-powered demand generation leader specializing in building predictable pipeline engines for B2B software, privacy, and security platforms. I lead with data to align Marketing and Sales and optimize ROI across ABM, intent-based targeting, and multi-channel campaigns. I bring hands-on experience managing web strategy and infrastructure to support scalable digital programs, leading global teams to deliver measurable revenue while staying compliant and adaptable to AI-driven changes.…Hi, I’m Adam Dicker, an AI-powered demand generation leader specializing in building predictable pipeline engines for B2B software, privacy, and security platforms. I lead with data to align Marketing and Sales and optimize ROI across ABM, intent-based targeting, and multi-channel campaigns. I bring hands-on experience managing web strategy and infrastructure to support scalable digital programs, leading global teams to deliver measurable revenue while staying compliant and adaptable to AI-driven changes.

Adam Dicker

Fractional CMO, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Adam Dicker, an AI-powered demand generation leader specializing in building predictable pipeline engines for B2B software, privacy, and security platforms. I lead with data to align Marketing and Sales and optimize ROI across ABM, intent-based targeting, and multi-channel campaigns. I bring hands-on experience managing web strategy and infrastructure to support scalable digital programs, leading global teams to deliver measurable revenue while staying compliant and adaptable to AI-driven changes.…Hi, I’m Adam Dicker, an AI-powered demand generation leader specializing in building predictable pipeline engines for B2B software, privacy, and security platforms. I lead with data to align Marketing and Sales and optimize ROI across ABM, intent-based targeting, and multi-channel campaigns. I bring hands-on experience managing web strategy and infrastructure to support scalable digital programs, leading global teams to deliver measurable revenue while staying compliant and adaptable to AI-driven changes.

Available to hire

Hi, I’m Adam Dicker, an AI-powered demand generation leader specializing in building predictable pipeline engines for B2B software, privacy, and security platforms. I lead with data to align Marketing and Sales and optimize ROI across ABM, intent-based targeting, and multi-channel campaigns.

I bring hands-on experience managing web strategy and infrastructure to support scalable digital programs, leading global teams to deliver measurable revenue while staying compliant and adaptable to AI-driven changes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Demand Generation at Security Compass

January 1, 2025 - Present

Own demand generation strategy, budget, and performance for SD Elements, Devici, and TRN/Kontra product lines. Build and optimize full-funnel programs—from awareness and intent-based ABM to MQL/SAL frameworks and SQL/SQO handoffs. Drive pipeline by focusing sales on the right accounts at the right time using clean data, clear definitions, and shared funnel metrics. Leverage AI and automation for smarter lead scoring, faster campaign execution, and personalized website experiences while maintaining compliance and accuracy. Hit Q4 Demandbase ABM goal by November 15, with both MQLs and SQLs tracking at over 100% of target at the same point in the quarter. Charter: build a predictable, efficient pipeline engine that converts awareness into measurable revenue.

Head of Marketing & BDR Manager at Mosaic

May 1, 2024 - January 1, 2025

Led global marketing strategy for AI-powered resource management software focused on efficiency and profitability. Directed demand gen, positioning, and campaigns, increasing brand visibility and engagement by 230%. Boosted MQLs by 180% and pipeline growth by 160% through refined messaging and better funnel architecture. Managed and optimized the BDR team, increasing outbound demos by 150% and lead-to-opportunity conversions by 125%. Shortened sales cycle duration by 40% via strategic nurturing and improved Sales–Marketing alignment. Reduced marketing costs by 25% while increasing insights by 140% through enhanced analytics and reporting.

AI Marketing Strategist / CMO / AI Prompt Engineer / Growth Leader at Managed Websites

December 1, 2023 - May 1, 2024

Led AI-driven marketing strategy using 400+ AI tools to power growth, experimentation, and efficiency. Managed a team of 50+ marketing professionals, driving 30% annual revenue growth through AI-optimized campaigns. Increased lead generation by 45% with predictive analytics, advanced audience targeting, and automated workflows. Spearheaded a rebranding initiative that lifted brand recognition by 20% via AI-powered sentiment analysis and dynamic creative. Reduced content creation time by 40% while maintaining quality using AI for blogs, ads, and social content. Cut cost per acquisition by 50% with ML-driven bid optimization and segmentation; improved retention by 25% through predictive churn modeling.

Head of Marketing at Autohost

December 1, 2022 - December 1, 2023

Achieved 500% growth in organic traffic through SEO and content strategy. Increased MQLs and pipeline by 250% and reduced CAC from paid channels by 200%. Migrated company website to WordPress and managed all digital marketing activities (SEO, SEM, content, social, paid). Built analytics systems and improved lead scoring in HubSpot. Developed cold email sequences with 46% open rates, driving net-new pipeline.

Head of Digital & Demand Marketing at Bizzabo

December 1, 2021 - December 1, 2022

Grew organic traffic by 300% and improved MQLs and pipeline by 200%. Reduced CAC in paid ads by 300% through optimization and vendor consolidation. Migrated website from HubSpot to WordPress; owned HubSpot operations and lead scoring. Built and led a high-performing digital marketing team. Recognized as Employee of the Quarter within the first three months and awarded a $10,000 bonus. Managed trade shows and created targeted outbound lead lists to support Sales.

Contractor – Demand Gen Strategy Development at Security Compass

September 1, 2021 - December 1, 2022

Optimized SEM campaigns to improve ROI and reduce wasted spend. Conducted comprehensive website analysis to enhance SEO and form conversion rates. Designed and executed backlink strategies to grow organic inbound traffic. Led A/B testing on landing pages to boost UX and conversion rates. Developed social and demand gen strategies that increased MLs, MQLs, and SQOs.

Head of Digital Marketing at TrustArc

September 1, 2018 - December 1, 2021

Defined and executed global digital demand generation strategy across products and geographies. Led planning, execution, and analysis of digital programs (online/offline advertising, SEO, email, direct marketing). Established and refined lead scoring, routing, and nurturing programs to support Sales. Developed and managed digital targets with Sales alignment around MQLs and pipeline pacing. Managed marketing automation infrastructure (Marketo) and multiple WordPress properties (main site, blog, support). Owned reporting (dashboards, executive reviews) and continuous testing to maximize ROI, lead volume, and pipeline.

Chief Marketing Officer at Domain Consulting Group, Inc.

February 1, 2011 - September 1, 2018

Led digital marketing strategy across SEO/SEM, email, and social media. Owned campaign performance analysis and reporting against KPIs. Analyzed market trends to optimize spend and ROI. Collaborated cross-functionally on landing page optimization and UX improvements. Implemented conversion tracking and refined funnels to improve lead and revenue metrics. Managed Google Ads and Facebook Ads with a focus on measurable growth. Built and led teams across multiple functions.

Vice President, Marketing at GoDaddy.com

December 1, 2004 - January 1, 2011

VP for the Domain Aftermarket; managed a 40-person Executive Accounts team and a 30-person Wild West Resellers team. Led lead generation initiatives and reduced click fraud from 7% to <1% on parked pages. Negotiated the 4th Google contract, increasing revenue by 8%. Launched and managed TDNAM Domain Auctions website and established automated domain appraisal services. Built and led a 25-person BDR team and launched a partner program generating $20M in additional annual cash flow. Managed a 20-person development team in Iowa and maintained strong relationships with key partners (NameMedia, Fabulous).