Adam Dicker

Own demand generation strategy, budget, and performance for SD Elements, Devici, and TRN/Kontra product lines. Build and optimize full-funnel programs—from awareness and intent-based ABM to MQL/SAL frameworks and SQL/SQO handoffs. Drive pipeline by focusing sales on the right accounts at the right time using clean data, clear definitions, and shared funnel metrics. Leverage AI and automation for smarter lead scoring, faster campaign execution, and personalized website experiences while maintaining compliance and accuracy. Hit Q4 Demandbase ABM goal by November 15, with both MQLs and SQLs tracking at over 100% of target at the same point in the quarter. Charter: build a predictable, efficient pipeline engine that converts awareness into measurable revenue.

Led global marketing strategy for AI-powered resource management software focused on efficiency and profitability. Directed demand gen, positioning, and campaigns, increasing brand visibility and engagement by 230%. Boosted MQLs by 180% and pipeline growth by 160% through refined messaging and better funnel architecture. Managed and optimized the BDR team, increasing outbound demos by 150% and lead-to-opportunity conversions by 125%. Shortened sales cycle duration by 40% via strategic nurturing and improved Sales–Marketing alignment. Reduced marketing costs by 25% while increasing insights by 140% through enhanced analytics and reporting.

Led AI-driven marketing strategy using 400+ AI tools to power growth, experimentation, and efficiency. Managed a team of 50+ marketing professionals, driving 30% annual revenue growth through AI-optimized campaigns. Increased lead generation by 45% with predictive analytics, advanced audience targeting, and automated workflows. Spearheaded a rebranding initiative that lifted brand recognition by 20% via AI-powered sentiment analysis and dynamic creative. Reduced content creation time by 40% while maintaining quality using AI for blogs, ads, and social content. Cut cost per acquisition by 50% with ML-driven bid optimization and segmentation; improved retention by 25% through predictive churn modeling.