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I'm Fely Oropeza, a Strategic Brand Marketing and Communications leader with a proven track record of driving impactful, insights-driven campaigns that amplify diverse voices, grow engagement, and deliver measurable results. I'm skilled in brand strategy, integrated media planning, audience insights, campaign execution, and innovation, with a talent for cross-functional collaboration and leveraging cultural intelligence to craft narratives that resonate. I excel in digital marketing, performance measurement, and stakeholder engagement across consumer and public sectors. My approach blends rigorous data with creative storytelling to accelerate growth for national and global brands while fostering inclusive, community-centered campaigns.…I'm Fely Oropeza, a Strategic Brand Marketing and Communications leader with a proven track record of driving impactful, insights-driven campaigns that amplify diverse voices, grow engagement, and deliver measurable results. I'm skilled in brand strategy, integrated media planning, audience insights, campaign execution, and innovation, with a talent for cross-functional collaboration and leveraging cultural intelligence to craft narratives that resonate. I excel in digital marketing, performance measurement, and stakeholder engagement across consumer and public sectors. My approach blends rigorous data with creative storytelling to accelerate growth for national and global brands while fostering inclusive, community-centered campaigns.

Fely Oropeza

Brand Strategist, Marketing Strategist, Content Creator, +2

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I'm Fely Oropeza, a Strategic Brand Marketing and Communications leader with a proven track record of driving impactful, insights-driven campaigns that amplify diverse voices, grow engagement, and deliver measurable results. I'm skilled in brand strategy, integrated media planning, audience insights, campaign execution, and innovation, with a talent for cross-functional collaboration and leveraging cultural intelligence to craft narratives that resonate. I excel in digital marketing, performance measurement, and stakeholder engagement across consumer and public sectors. My approach blends rigorous data with creative storytelling to accelerate growth for national and global brands while fostering inclusive, community-centered campaigns.…I'm Fely Oropeza, a Strategic Brand Marketing and Communications leader with a proven track record of driving impactful, insights-driven campaigns that amplify diverse voices, grow engagement, and deliver measurable results. I'm skilled in brand strategy, integrated media planning, audience insights, campaign execution, and innovation, with a talent for cross-functional collaboration and leveraging cultural intelligence to craft narratives that resonate. I excel in digital marketing, performance measurement, and stakeholder engagement across consumer and public sectors. My approach blends rigorous data with creative storytelling to accelerate growth for national and global brands while fostering inclusive, community-centered campaigns.

Available to hire

I’m Fely Oropeza, a Strategic Brand Marketing and Communications leader with a proven track record of driving impactful, insights-driven campaigns that amplify diverse voices, grow engagement, and deliver measurable results. I’m skilled in brand strategy, integrated media planning, audience insights, campaign execution, and innovation, with a talent for cross-functional collaboration and leveraging cultural intelligence to craft narratives that resonate.

I excel in digital marketing, performance measurement, and stakeholder engagement across consumer and public sectors. My approach blends rigorous data with creative storytelling to accelerate growth for national and global brands while fostering inclusive, community-centered campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Supervisor, Marketing Strategy at Spark Foundry (Publicis Media)

September 1, 2019 - October 1, 2025

Led strategic media planning rooted in cultural intelligence and audience insights to deliver brand-building and performance campaigns. Developed and executed integrated, full-funnel marketing plans from strategy through measurement, championing creative, innovative solutions that accelerated growth. Partnered cross-functionally with PR, Creative, Analytics, and Data Science teams to align on brand strategy, campaign execution, and measurement frameworks. Managed and mentored team members, improving performance and fostering collaboration across distributed, remote teams.

Cultural Intelligence Sabbatical at Self-directed Cultural Immersion (Mexico)

March 1, 2019 - August 1, 2019

Undertook a self-directed cultural immersion sabbatical across Mexico to deepen understanding of human behavior, local economies, and regional storytelling—enhancing my ability to identify authentic audience insights for future marketing strategy work. Engaged with diverse communities through food, art, and daily rituals; studied cultural symbolism, communication styles, and consumer habits across urban and rural regions. Applied observational research methods—ethnographic note-taking and conversational interviewing—to explore how identity, tradition, and modernity influence purchasing and lifestyle choices.

Multicultural Marketing Specialist at C+C

June 1, 2017 - February 1, 2019

Designed and executed multicultural and total market campaigns leveraging inclusive research, community insights, and social listening. Spearheaded award-winning purpose-driven, behavior-change campaigns with measurable results in brand awareness and adoption. Acted as PR spokesperson across digital, social, TV, and radio, generating earned media impact. Partnered with nonprofits and local organizations to scale grassroots programs, accelerate audience engagement, and achieve brand coherence. Personnel management: hiring, supervising, and training staff.

Project Manager at Milliman Consulting & Actuary Firm

September 1, 2011 - June 1, 2017

Directed client projects by diagnosing organizational needs, implementing new protocols, and aligning with brand goals and strategic priorities. Consulted with healthcare and energy sector clients to design data-driven solutions and optimize efficiency. Managed onboarding, records, and success measurement through project tracking frameworks.

Bilingual Research Marriage Counselor at Center for Human Services

February 1, 2009 - January 1, 2011

Developed and implemented data-driven communications and outreach strategy to boost program enrollment, earning recognition for record-breaking recruitment. Partnered with community leaders to design inclusive, scalable solutions impacting underrepresented groups. Provided leadership coaching, program design, and outcomes measurement while aligning with grant compliance.

Program Director at Breaking Boundaries Organization

June 1, 2006 - January 1, 2009

Managed government program grant; financial management including budget preparation, expense tracking and oversight of purchasing. Personnel management including hiring, supervising, and training staff. Case management: Assessment & Counseling, referrals for youth and their guardians to reach desired goals. Ongoing program analysis and modification. Designed and implemented new program and scalable internship opportunities for program students. Acted as trusted advisor between all stakeholders.

Event Coordinator at Kittitas Hospital Foundation

September 1, 2006 - June 1, 2008

Directed high-impact brand events including the foundation’s largest gala, raising $250K+. Managed board meetings, donor growth (+30%), and successful grant proposals.

Assistant Mediator (Service Learning) at DRC

December 1, 2007 - June 1, 2008

Facilitated conflict resolution meetings; English/Spanish translator in the Kittitas County Courthouse; facilitated issues in Small Claims Courthouse. Performed sensitive and thorough client intakes and interviews in an accurate and timely manner. Designed and executed community marketing campaigns to increase awareness and demand.