Led end-to-end video production and content strategy for brand, documentary, and education initiatives from concept through festival/streaming distribution. Directed and produced award-winning feature-length and short-form films used across Amazon Prime, festivals, web, social, email, and live events. Built creative teams, managed production budgets, schedules, and vendor relationships; oversaw cinematography, sound, and post-production pipelines. Devised creative briefs, scripts, shot lists, and storyboards; supervised editorial, color grading, motion graphics, and finishing. Secured brand partnerships and licensing/distribution deals; managed festival submissions and international screenings.

Marketing Director, North America at Bianchi Bicycles

February 1, 2021 - June 1, 2022

Owned video-first content strategy across North America, producing product films, rider profiles, social spots, and long-form brand content. Managed a cross-functional marketing team of five and external production vendors; set budgets, KPIs, and distribution plans. Led integrated launches combining film, social, paid media, email, and events; earned coverage in major outlets. Scaled video-driven email and social acquisition programs, growing lists and engagement through creative content and paid amplification. Executed geo-targeted campaigns and live-event video production generating 2,000+ consumer leads in 48 hours.

Marketing Manager at Outdoor Retailer Trade Show

May 1, 2018 - October 1, 2020

Produced 20+ on-camera video interview and event recap videos to position the organization as a thought leader. Directed multi-camera shoots, managed on-site production crews, and led post-production workflows for rapid turnaround assets. Created exhibitor multimedia toolkits and promotional videos that improved attendee experience and Net Promoter Score. Planned content calendars and produced educational video series for two major events (100+ sessions, 28,000+ attendees).