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I'm a seasoned digital communicator and educator who makes complex marketing concepts accessible and actionable. As a part-time Professor at Centennial College, I teach social media, email marketing, content strategy, and digital storytelling to help students build engaged online communities. I also bring strategic marketing experience with global brands and purpose-driven organizations, crafting messages that resonate with stakeholders, donors, and community members. I led an award-winning IBM email campaign that delivered a 42% increase in brand recognition and a 400% boost in online engagement, proving that creativity can thrive even when budgets are tight. I specialize in tailored digital marketing solutions for coaches, mentors, and trainers, offering impactful online strategies supported by multimedia content creation and personalized guidance.…I'm a seasoned digital communicator and educator who makes complex marketing concepts accessible and actionable. As a part-time Professor at Centennial College, I teach social media, email marketing, content strategy, and digital storytelling to help students build engaged online communities. I also bring strategic marketing experience with global brands and purpose-driven organizations, crafting messages that resonate with stakeholders, donors, and community members. I led an award-winning IBM email campaign that delivered a 42% increase in brand recognition and a 400% boost in online engagement, proving that creativity can thrive even when budgets are tight. I specialize in tailored digital marketing solutions for coaches, mentors, and trainers, offering impactful online strategies supported by multimedia content creation and personalized guidance.

Dennis Mathew

Content Strategist, Content Producer, Video Editor, +2

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I'm a seasoned digital communicator and educator who makes complex marketing concepts accessible and actionable. As a part-time Professor at Centennial College, I teach social media, email marketing, content strategy, and digital storytelling to help students build engaged online communities. I also bring strategic marketing experience with global brands and purpose-driven organizations, crafting messages that resonate with stakeholders, donors, and community members. I led an award-winning IBM email campaign that delivered a 42% increase in brand recognition and a 400% boost in online engagement, proving that creativity can thrive even when budgets are tight. I specialize in tailored digital marketing solutions for coaches, mentors, and trainers, offering impactful online strategies supported by multimedia content creation and personalized guidance.…I'm a seasoned digital communicator and educator who makes complex marketing concepts accessible and actionable. As a part-time Professor at Centennial College, I teach social media, email marketing, content strategy, and digital storytelling to help students build engaged online communities. I also bring strategic marketing experience with global brands and purpose-driven organizations, crafting messages that resonate with stakeholders, donors, and community members. I led an award-winning IBM email campaign that delivered a 42% increase in brand recognition and a 400% boost in online engagement, proving that creativity can thrive even when budgets are tight. I specialize in tailored digital marketing solutions for coaches, mentors, and trainers, offering impactful online strategies supported by multimedia content creation and personalized guidance.

Available to hire

I’m a seasoned digital communicator and educator who makes complex marketing concepts accessible and actionable. As a part-time Professor at Centennial College, I teach social media, email marketing, content strategy, and digital storytelling to help students build engaged online communities. I also bring strategic marketing experience with global brands and purpose-driven organizations, crafting messages that resonate with stakeholders, donors, and community members.

I led an award-winning IBM email campaign that delivered a 42% increase in brand recognition and a 400% boost in online engagement, proving that creativity can thrive even when budgets are tight. I specialize in tailored digital marketing solutions for coaches, mentors, and trainers, offering impactful online strategies supported by multimedia content creation and personalized guidance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Professor Digital Marketing, Marketing Metrics at Centennial College

September 1, 2021 - Present

Part-time Professor delivering Digital Marketing, Marketing Metrics and Decision-making. Successfully developed and delivered curriculum, fostering a dynamic learning environment and integrating real-world case studies to provide practical insights.

Senior Partner at The Classic Partnership

November 1, 2020 - Present

Support start-ups and small business clients with digital marketing, PR and social media marketing needs. spearheaded digital transformations for established brands, elevating online presence and engagement metrics. A trusted partner for e-commerce, optimizing sales funnels and boosting conversion rates. Demonstrated success in leveraging data analytics to drive campaigns. Proven track record in enhancing brand visibility and customer loyalty through tailored content strategies.

Director at BMO Financial Group

February 1, 2014 - November 1, 2020

Led the strategy, development and implementation of marketing, communication and recruitment programs across NA, the UK and China with award-winning programs. Designed and developed an innovative digital media program resulting in 120% growth in engagement, 80% participation and over $50M in new business. Leveraged media relations and reputation management to support the bank in navigating challenges. Initiated lead-gen training for Business Bankers, generating over $110M in new business in under 4 months.

Director, Marketing Communications at Ariad Communications

June 1, 2013 - November 1, 2013

Led strategic direction, digital marketing, website, CRM and advertising for One-Touch meter; generated record acquisitions while delivering an unrivalled brand experience. Served as the strategic expert on social, user experience and digital content to enhance customer communications and brand loyalty.

Senior Supervisor at Armstrong Partnerships

May 1, 2011 - June 1, 2013

Provided ongoing digital leadership for Mastercard websites, shaping strategy, content and design to increase awareness and drive card acquisition. Managed cross-functional teams to promote partnerships and influencer recruitment; conceptualized and managed programs such as Fashion Week and other brand initiatives.

Account Supervisor at Ogilvy and Mather

January 1, 2007 - May 1, 2011

Conceptualized and built demand generation programs and campaigns opening new distribution channels. Designed brand management and content marketing processes to drive cost savings. Developed the award-winning Smart Shift – Conversations for Change for IBM, and led initiatives for IBM Watson – Jeopardy challenge, significantly boosting media coverage and brand value.