Thomas E. Walsh

Executing digital and print projects for this full-service fine arts and design company. Strategized with the Creative Director, consulted with clients to discuss needs and priorities, designed flyers, business cards, and marketing materials, planned social media posts, revised and maintained websites with SEO practices, and designed custom logos, labels, and packaging.

Assisted the design team in preparing purchased artwork for development and completed all final files as they relate to product art. Created production files from concept art provided by Product Designers. Strategized with Print Leadership and utilized Teamwork Project Management software. Reviewed prototypes and pre-production samples for accuracy. Managed the highest level of quality by proofreading all products for accuracy. Applied ESKO Packaging Prepress Software for consistent and error-free file creation. Coordinated with the creative team and internal clients; reviewed and implemented changes. Developed die lines for vendor approval and customer presentations. Worked with Master Project Listing Excel files and Salsify databases assuring accurate specs.

Implemented a new packaging system for OXO kitchen utensils for over 400 SKU’s. Executed brand identity guidelines for visual consistency and a fresh new look. Partnered with creative directors, producers and production managers. Created and distributed templates to Art Directors for layouts and photoshoot directions to spec. Responsible for the mechanical building process with approved die lines utilizing Adobe Illustrator. Managed and organized assets on Dropbox as a file sharing system with corporate headquarters. Utilized Smartsheets and Google Docs to manage and delegate work to remote offices. Packaged handovers and managed Preflight procedures on all deliverables. Deciphered the brand narrative for consistent messaging and a visual system. Attended photoshoots and created PNG die lines to assist food stylists and photographers with composition. Applied accurate naming conventions for distributing assets to photo retouchers and production systems.