I am María Belén Fajardo Vásquez, a creative and pragmatic Product/Fashion Manager with hands-on experience in retail entrepreneurship, product management, and fashion design. Through founding and running fashion stores and an online boutique, I gained practical expertise in product selection, supply chain coordination, quality control, pricing, and market analysis, while leading cross-functional teams. My academic background in product and fashion management, with courses in economics, marketing, and assortment planning, strengthens these skills.
I am fluent in English, German, and Spanish, and I am currently learning Finnish. Living in Finland and immersing myself in local culture gives me valuable insights into consumer habits. As a mother of a 6-year-old in preschool, I also have a close perspective on the toy market. I enjoy presenting and collaborating in international teams, and I am motivated to contribute to Lidl’s non-food category with ethical and impactful shopping experiences.
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