I am a results-driven digital marketing professional with over 3 years of hands-on experience in content creation, social media management, SEO optimisation, and client relationship building. I have a proven track record in managing diverse client portfolios, developing high-performing marketing campaigns, and driving measurable engagement across multiple platforms. I have a strong foundation in sales and business development, with experience building businesses from the ground up. I am eager to leverage my digital marketing expertise, analytical mindset, and commercial awareness to drive growth and deliver impactful marketing strategies.

Robbie Finlay

I am a results-driven digital marketing professional with over 3 years of hands-on experience in content creation, social media management, SEO optimisation, and client relationship building. I have a proven track record in managing diverse client portfolios, developing high-performing marketing campaigns, and driving measurable engagement across multiple platforms. I have a strong foundation in sales and business development, with experience building businesses from the ground up. I am eager to leverage my digital marketing expertise, analytical mindset, and commercial awareness to drive growth and deliver impactful marketing strategies.

Available to hire

I am a results-driven digital marketing professional with over 3 years of hands-on experience in content creation, social media management, SEO optimisation, and client relationship building. I have a proven track record in managing diverse client portfolios, developing high-performing marketing campaigns, and driving measurable engagement across multiple platforms.
I have a strong foundation in sales and business development, with experience building businesses from the ground up. I am eager to leverage my digital marketing expertise, analytical mindset, and commercial awareness to drive growth and deliver impactful marketing strategies.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing Executive at The Excedia Group
March 1, 2022 - May 31, 2024
Managed a diverse portfolio of clients, delivering comprehensive content and social media management services that drove engagement and brand visibility. Created high-volume, SEO-optimised content for LinkedIn and other social platforms, resulting in measurable increases in organic reach and audience engagement. Produced weekly blogs, newsletters, and WordPress website updates, maintaining a consistent brand voice and messaging across all channels. Utilised Google Analytics to track performance metrics, analyse campaign effectiveness, and optimise content strategies to maximise ROI. Developed strong client management and digital communication skills through regular stakeholder engagement and project coordination.
Digital Marketing Apprentice at Empowered by Cloud
March 1, 2021 - March 31, 2022
Launched the company's marketing function, establishing the foundational digital presence and marketing strategy. Built the company's social media presence from scratch across major platforms, creating content strategies and establishing brand voice. Compiled a database of 1,000+ potential industry clients through targeted market research and lead generation activities. Managed and optimised SEO on the company's WordPress website, improving search rankings and organic traffic. Developed and executed email marketing campaigns to nurture leads and support business development objectives.
Recruitment Consultant at Randstad
May 1, 2024 - April 30, 2025
Built a recruitment desk of 25 active contractors through proactive outreach and relationship building. Managed the full recruitment lifecycle, including sourcing, screening, interviewing, and post-placement care. Developed strong relationships with hiring managers to understand needs and deliver tailored staffing solutions. Conducted high-volume prospecting through phone, email, and networking to grow candidate and client pipelines. Negotiated terms between clients and candidates, securing placements and managing expectations on both sides. Worked towards daily and weekly targets in a high-pressure, fast-paced environment.
Digital Applications Apprenticeship at Durham Road Medical Group
November 1, 2019 - March 31, 2021
Updated and managed the practice website and Facebook page, ensuring accurate information and positive online presence. Managed NHS systems including Vision and Docman, resolving IT issues as the first point of contact. Scheduled GP appointments and supported the reception and admin team. Handled patient enquiries and appointment communications.
Sales Assistant at Mountain Warehouse
October 1, 2018 - November 30, 2019
Provided personalised customer service and consistently achieved weekly sales targets. Operated tills and ensured accurate transactions. Supported stock management and store presentation across multiple locations.
Founder/Nutrition Coach at The Nutri Group
April 1, 2025 - December 31, 2025
Built a coaching business from scratch, managing all aspects including brand development, marketing strategy, sales, and service delivery. Grew TikTok presence to over 2 million total views in 1 month through consistent content creation, with multiple videos achieving 100K+ views and one viral video surpassing 1 million views. Managed full client lifecycle from initial consultation through to programme completion, ensuring high customer satisfaction.
Property Manager at Holiday Rental
January 1, 2025 - Present
Implemented marketing strategies including social media outreach and content creation to increase property visibility and drive booking conversions. Created seasonal pricing strategy based on market research and competitive analysis to optimise revenue and occupancy rates. Developed comprehensive booking management systems to track customer data, payments, and communications.

Education

Highers at Dalkeith High School
August 1, 2013 - June 30, 2018
National 5 at Dalkeith High School
August 1, 2013 - June 30, 2018
QA - Level 3 Modern Apprenticeship in Digital Marketing at SCQF level 6 at Durham Road Medical Group
November 1, 2019 - June 30, 2020
QA - Level 3 Modern Apprenticeship in Digital Applications Support at SCQF level 6 at Durham Road Medical Group
November 1, 2019 - June 30, 2020
Future Fit - Level 4 Nutrition Specialist at THE NUTRI GROUP
January 11, 2030 - February 12, 2026
OriGym - Level 2 Gym Instructor at THE NUTRI GROUP
January 11, 2030 - February 12, 2026

Qualifications

QA - Level 3 Modern Apprenticeship in Digital Marketing (SCQF level 6)
November 1, 2019 - June 30, 2020
QA - Level 3 Modern Apprenticeship in Digital Applications Support (SCQF level 6)
November 1, 2019 - June 30, 2020
Future Fit - Level 4 Nutrition Specialist
January 11, 2030 - February 12, 2026
OriGym - Level 2 Gym Instructor
January 11, 2030 - February 12, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Retail