Never-ending learner with a passion for strategic thinking and brand innovation. My experience spans international agencies such as McCann Worldgroup, Superheroes AMS, and INGO, and consultancy firms like Moxoff and Everis S.p.A. I specialize in transforming insights into impactful brand and communication strategies and content — blending research, creativity, and data to make brands relevant and distinctive. As an Art Director, painter, and photographer, I bring a trained eye to visual content creation and image assessment: I can spot what disrupts an image (artifacts, anatomy quirks, coherence issues) and refine what makes it work (composition, lighting, color accuracy, etc.), with clear side-by-side comparisons and actionable feedback. I thrive in dynamic environments where strategic thinking, precision, and collaboration elevate every output.

Costanza Piazzolla

Never-ending learner with a passion for strategic thinking and brand innovation. My experience spans international agencies such as McCann Worldgroup, Superheroes AMS, and INGO, and consultancy firms like Moxoff and Everis S.p.A. I specialize in transforming insights into impactful brand and communication strategies and content — blending research, creativity, and data to make brands relevant and distinctive. As an Art Director, painter, and photographer, I bring a trained eye to visual content creation and image assessment: I can spot what disrupts an image (artifacts, anatomy quirks, coherence issues) and refine what makes it work (composition, lighting, color accuracy, etc.), with clear side-by-side comparisons and actionable feedback. I thrive in dynamic environments where strategic thinking, precision, and collaboration elevate every output.

Available to hire

Never-ending learner with a passion for strategic thinking and brand innovation. My experience spans international agencies such as McCann Worldgroup, Superheroes AMS, and INGO, and consultancy firms like Moxoff and Everis S.p.A. I specialize in transforming insights into impactful brand and communication strategies and content — blending research, creativity, and data to make brands relevant and distinctive. As an Art Director, painter, and photographer, I bring a trained eye to visual content creation and image assessment: I can spot what disrupts an image (artifacts, anatomy quirks, coherence issues) and refine what makes it work (composition, lighting, color accuracy, etc.), with clear side-by-side comparisons and actionable feedback. I thrive in dynamic environments where strategic thinking, precision, and collaboration elevate every output.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Marketing Manager / Strategy / Full time at Moxoff
March 1, 2024 - April 1, 2025
Built the brand identity from scratch and created content and campaigns that translated complex B2B into clear, distinctive visuals and messaging. Blending research, competitive insights, and creative direction, I helped drive a +300% increase in leads.
Marketing Manager / Strategy / Full time at McCann
April 1, 2023 - February 1, 2024
Developed visual assets for a L’Oréal Paris digital campaign; translated strategy into brand-aligned briefs and cohesive visuals focused on coherence, composition, and polished execution across outputs.
Art Direction / Strategy / Stage at Superheroes
January 1, 2023 - March 1, 2023
Improved social media presence for Skinnywhale by incorporating artistic and extravagant elements; conducted competitor analysis. Researched market trends and consumer insights for global brands like Stimorol and Lenovo.
Art Direction / Strategy / Stage at INGO
October 1, 2022 - December 1, 2022
Crafted a killer integrated campaign proposal for Dove's evergreen brief, contributed to 'The art of trending' campaign execution with DALL-E 2, and conducted qualitative research and competitive analysis for clients like Loomis and Philadelphia.
System Administrator / IT Consultant at Everis S.p.A.
March 1, 2019 - February 1, 2021
Owned CRM, Application maintenance, and DB management (Siebel) in the Telco realm. Collaborated on data analysis projects to improve user experience and business performance.
Event planning / Marketing team at TED x-Barletta
September 1, 2018 - October 1, 2019
Developed content strategies and secured sponsorships to drive audience engagement; managed event logistics and brand positioning for a large-scale TEDx event.

Education

Master’s Degree, Economics and Management of Arts, Culture and Entertainment at Università Cattolica del Sacro Cuore, Milan
January 1, 2015 - September 1, 2017
Specialization Coursework, Marketing for Museums and Exhibitions at Napier Academy, Milan
September 1, 2018 - January 1, 2019
Portfolio program - Art Direction & Brand Strategy at Miami Ad School Europe, Berlin
October 1, 2021 - October 1, 2023
Digital Marketing Master Course – Strategy & Marketing at Talent Garden Italy, Milan
January 1, 2020 - May 1, 2025
Bachelor’s Degree, Cultural Heritage (History of Art) at Università degli Studi di Trento, Trento
September 1, 2009 - December 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet