Available to hire
UX/UI Designer with 6+ years of experience transforming complex technical requirements (Robotics, SaaS, IoT) into intuitive, human-centered digital experiences. I combine a strong foundation in Interaction Design with a pioneering approach to AI integration, using tools like Midjourney and LLMs to accelerate prototyping and visual exploration. Having managed workflows for 200+ distributors in previous commercial roles, I possess a deep business acumen that allows me to align design decisions with client goals—a critical
asset for agency work. I am eager to bring my hybrid skillset to JLS Digital to build innovative web portals and mobile apps.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
UX Designer at Swiss Smyze AG
November 1, 2020 - October 1, 2022Designed end-to-end user experience for a robotic kiosk interface and its companion mobile web app; led UI overhaul during a strategic pivot from Native App to Web Client; reduced login friction and weekly support tickets; built and maintained a scalable Atomic Design System; collaborated with hardware and software engineers to visualize constraints for improved reliability and trust.
Marketing Manager at Baronics AG
February 1, 2020 - October 1, 2020Led end-to-end UX/UI design for a travel content platform, focusing on visual storytelling and intuitive mobile navigation; implemented AI-enhanced workflow to create mood boards and Glassmorphism textures; delivered rapid prototypes in Figma for quick feedback; managed order-to-cash lifecycle for 150+ international distributors; identified operational friction points in internal tools; restored trust with key B2B partners by resolving complex service issues.
Freelance UX Designer at Self-Employed / Freelance
October 1, 2024 - PresentProjects include Explore Chongqing with Li (Travel Platform) and Dumpling Delights (Gastronomy Venture). Managed B2B workflows and identified process improvements, delivering interactive prototypes and UX strategies for international distributors; maintained client relationships and transparent communication.
Education
Google UX Design Certificate at Google (Online)
January 11, 2030 - February 12, 2026Master of Arts in Design Education at University of Southampton
January 11, 2030 - February 12, 2026Qualifications
Google UX Design Certificate
January 11, 2030 - February 12, 2026Industry Experience
Software & Internet, Retail, Travel & Hospitality, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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