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I am a digital marketing professional with experience across agencies, startups, and freelance projects, specialising in social media management, content creation, and digital strategy. I’ve developed and executed campaigns that grow online communities, strengthen brand identity, and generate meaningful engagement. My background includes managing multi-platform content calendars, running both organic and paid campaigns, and reporting on key analytics to guide ongoing optimisation. I’ve worked closely with founders and early-stage teams, bringing a proactive approach to shaping marketing direction and maintaining a consistent, authentic brand voice. With a BCom in Digital Marketing, an Honours in Strategic Brand Management, and ongoing MSc studies in Marketing, I combine practical experience with a strong academic foundation. I’m passionate about purpose-driven brands, storytelling, and helping organisations communicate their values clearly and effectively.…I am a digital marketing professional with experience across agencies, startups, and freelance projects, specialising in social media management, content creation, and digital strategy. I’ve developed and executed campaigns that grow online communities, strengthen brand identity, and generate meaningful engagement. My background includes managing multi-platform content calendars, running both organic and paid campaigns, and reporting on key analytics to guide ongoing optimisation. I’ve worked closely with founders and early-stage teams, bringing a proactive approach to shaping marketing direction and maintaining a consistent, authentic brand voice. With a BCom in Digital Marketing, an Honours in Strategic Brand Management, and ongoing MSc studies in Marketing, I combine practical experience with a strong academic foundation. I’m passionate about purpose-driven brands, storytelling, and helping organisations communicate their values clearly and effectively.

Samara Mendes

Content Creator, Social Media Manager, Brand Strategist, +2

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I am a digital marketing professional with experience across agencies, startups, and freelance projects, specialising in social media management, content creation, and digital strategy. I’ve developed and executed campaigns that grow online communities, strengthen brand identity, and generate meaningful engagement. My background includes managing multi-platform content calendars, running both organic and paid campaigns, and reporting on key analytics to guide ongoing optimisation. I’ve worked closely with founders and early-stage teams, bringing a proactive approach to shaping marketing direction and maintaining a consistent, authentic brand voice. With a BCom in Digital Marketing, an Honours in Strategic Brand Management, and ongoing MSc studies in Marketing, I combine practical experience with a strong academic foundation. I’m passionate about purpose-driven brands, storytelling, and helping organisations communicate their values clearly and effectively.…I am a digital marketing professional with experience across agencies, startups, and freelance projects, specialising in social media management, content creation, and digital strategy. I’ve developed and executed campaigns that grow online communities, strengthen brand identity, and generate meaningful engagement. My background includes managing multi-platform content calendars, running both organic and paid campaigns, and reporting on key analytics to guide ongoing optimisation. I’ve worked closely with founders and early-stage teams, bringing a proactive approach to shaping marketing direction and maintaining a consistent, authentic brand voice. With a BCom in Digital Marketing, an Honours in Strategic Brand Management, and ongoing MSc studies in Marketing, I combine practical experience with a strong academic foundation. I’m passionate about purpose-driven brands, storytelling, and helping organisations communicate their values clearly and effectively.

Available to hire

I am a digital marketing professional with experience across agencies, startups, and freelance projects, specialising in social media management, content creation, and digital strategy. I’ve developed and executed campaigns that grow online communities, strengthen brand identity, and generate meaningful engagement.

My background includes managing multi-platform content calendars, running both organic and paid campaigns, and reporting on key analytics to guide ongoing optimisation. I’ve worked closely with founders and early-stage teams, bringing a proactive approach to shaping marketing direction and maintaining a consistent, authentic brand voice.

With a BCom in Digital Marketing, an Honours in Strategic Brand Management, and ongoing MSc studies in Marketing, I combine practical experience with a strong academic foundation. I’m passionate about purpose-driven brands, storytelling, and helping organisations communicate their values clearly and effectively.

Skills

Google Ads

Data Visualization

Experience Level

Google Ads

Expert

Data Visualization

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Social Media Manager & Strategist at MozaNaly tica

April 1, 2023 - Present

Developed and executed social media strategies; managed accounts; created content calendars; launched campaigns; reported on key analytics; built organic and paid strategies; collaborated with founders and small teams to shape marketing direction; ensured cohesive brand messaging across platforms.

Intern - Market Research and Analysis at Dentsu Create

May 1, 2023 - November 30, 2023

Conducted local and foreign market research; analyzed consumer trends; contributed to marketing strategies and campaigns; managed in-house social media accounts and client social media audits; tracked and reported on weekly social media metrics; supported development of marketing insights.