Nicole (Prior) Bloom

Over the past two years, I’ve been raising my three young children (including twins) while continuing small freelance projects to stay connected to my UX practice. This time has sharpened my organisation, communication, and problem-solving skills in new ways. I’m now ready to return to part-time UX work and excited to contribute again in a team setting.

Led the user experience function during a major transformation, taking the business from a parts-and-accessories catalogue to a £30m direct-to-consumer bike brand with both online and retail presence. Responsible for the customer experience across digital and in-store channels, overseeing research, design, testing and optimisation. Worked closely with stakeholders across product, marketing, retail, and development to ensure customer insight shaped decisions at every level, even as the business scaled rapidly and our customer base evolved.

Led conversion-focused optimisation programmes for a diverse portfolio of clients. Design and execution of moderated and remote user research to uncover barriers to conversion, planning and conducting A/B and multivariate testing, maturity audits, and delivering in-depth UX and competitor evaluations with actionable recommendations. Led stakeholder workshops and supported internal teams through training and knowledge sharing.