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I’m a UX researcher and strategist with over a decade of experience helping companies connect meaningfully with their customers. My background spans in-house roles and agency work, with a focus on fast-paced, high-growth environments where I’ve led research, design, and optimisation across web and retail. I’m especially strong at turning insight into action. After a career break to raise my young family, I’m now looking for part-time opportunities where I can bring my skills, energy, and experience to a team that values thoughtful design and clear thinking.…I’m a UX researcher and strategist with over a decade of experience helping companies connect meaningfully with their customers. My background spans in-house roles and agency work, with a focus on fast-paced, high-growth environments where I’ve led research, design, and optimisation across web and retail. I’m especially strong at turning insight into action. After a career break to raise my young family, I’m now looking for part-time opportunities where I can bring my skills, energy, and experience to a team that values thoughtful design and clear thinking.

Nicole (Prior) Bloom

Conversion Rate Optimization Expert, UX Designer, Data Analyst, +2

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I’m a UX researcher and strategist with over a decade of experience helping companies connect meaningfully with their customers. My background spans in-house roles and agency work, with a focus on fast-paced, high-growth environments where I’ve led research, design, and optimisation across web and retail. I’m especially strong at turning insight into action. After a career break to raise my young family, I’m now looking for part-time opportunities where I can bring my skills, energy, and experience to a team that values thoughtful design and clear thinking.…I’m a UX researcher and strategist with over a decade of experience helping companies connect meaningfully with their customers. My background spans in-house roles and agency work, with a focus on fast-paced, high-growth environments where I’ve led research, design, and optimisation across web and retail. I’m especially strong at turning insight into action. After a career break to raise my young family, I’m now looking for part-time opportunities where I can bring my skills, energy, and experience to a team that values thoughtful design and clear thinking.

Available to hire

I’m a UX researcher and strategist with over a decade of experience helping companies connect meaningfully with their customers. My background spans in-house roles and agency work, with a focus on fast-paced, high-growth environments where I’ve led research, design, and optimisation across web and retail. I’m especially strong at turning insight into action.

After a career break to raise my young family, I’m now looking for part-time opportunities where I can bring my skills, energy, and experience to a team that values thoughtful design and clear thinking.

Skills

Web Design

Experience Level

Web Design

Expert

Language

English

Fluent

Work Experience

Career Break & Freelance Work at Self-Employed / Freelance

July 1, 2023 - Present

Over the past two years, I’ve been raising my three young children (including twins) while continuing small freelance projects to stay connected to my UX practice. This time has sharpened my organisation, communication, and problem-solving skills in new ways. I’m now ready to return to part-time UX work and excited to contribute again in a team setting.

Head of User Experience at Ribble Cycles

January 1, 2016 - July 1, 2023

Led the user experience function during a major transformation, taking the business from a parts-and-accessories catalogue to a £30m direct-to-consumer bike brand with both online and retail presence. Responsible for the customer experience across digital and in-store channels, overseeing research, design, testing and optimisation. Worked closely with stakeholders across product, marketing, retail, and development to ensure customer insight shaped decisions at every level, even as the business scaled rapidly and our customer base evolved.

Senior Optimisation Strategist at PRWD Agency

September 1, 2014 - December 1, 2015

Led conversion-focused optimisation programmes for a diverse portfolio of clients. Design and execution of moderated and remote user research to uncover barriers to conversion, planning and conducting A/B and multivariate testing, maturity audits, and delivering in-depth UX and competitor evaluations with actionable recommendations. Led stakeholder workshops and supported internal teams through training and knowledge sharing.

Projects and Optimisation Manager at AO.com

April 1, 2010 - September 1, 2014

Led UX and optimisation projects in an agile team during AO’s growth phase. Developed testing roadmaps, ran research, and collaborated with developers to improve the e-commerce experience.

E-marketer at Antler Luggage

January 1, 2008 - April 1, 2010

Managed Antler’s e-commerce site and digital marketing, including affiliates and content.