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I am a multilingual digital marketing specialist with 11 years of experience across SEO, AEO, CRM, and content strategy, driving growth for European, North American, and LATAM markets. I’ve led content pipelines from keyword research to CRM integration, with a focus on high‑compliance industries like crypto, Web3, and gambling. I thrive on building scalable content systems and optimizing for visibility, while maintaining business alignment and regulatory awareness. I excel at shaping site architecture, identifying opportunities for new pages based on topical authority, and tracking key metrics such as rankings, traffic, and revenue on large‑scale sites. I specialize in creating and optimizing content for LLMs and featured snippets, focusing on both new page development and existing content improvement to maximize visibility and performance.…I am a multilingual digital marketing specialist with 11 years of experience across SEO, AEO, CRM, and content strategy, driving growth for European, North American, and LATAM markets. I’ve led content pipelines from keyword research to CRM integration, with a focus on high‑compliance industries like crypto, Web3, and gambling. I thrive on building scalable content systems and optimizing for visibility, while maintaining business alignment and regulatory awareness. I excel at shaping site architecture, identifying opportunities for new pages based on topical authority, and tracking key metrics such as rankings, traffic, and revenue on large‑scale sites. I specialize in creating and optimizing content for LLMs and featured snippets, focusing on both new page development and existing content improvement to maximize visibility and performance.

Isadora Carvalho

Digital Marketer, Content Strategist, SEO Expert, +2

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I am a multilingual digital marketing specialist with 11 years of experience across SEO, AEO, CRM, and content strategy, driving growth for European, North American, and LATAM markets. I’ve led content pipelines from keyword research to CRM integration, with a focus on high‑compliance industries like crypto, Web3, and gambling. I thrive on building scalable content systems and optimizing for visibility, while maintaining business alignment and regulatory awareness. I excel at shaping site architecture, identifying opportunities for new pages based on topical authority, and tracking key metrics such as rankings, traffic, and revenue on large‑scale sites. I specialize in creating and optimizing content for LLMs and featured snippets, focusing on both new page development and existing content improvement to maximize visibility and performance.…I am a multilingual digital marketing specialist with 11 years of experience across SEO, AEO, CRM, and content strategy, driving growth for European, North American, and LATAM markets. I’ve led content pipelines from keyword research to CRM integration, with a focus on high‑compliance industries like crypto, Web3, and gambling. I thrive on building scalable content systems and optimizing for visibility, while maintaining business alignment and regulatory awareness. I excel at shaping site architecture, identifying opportunities for new pages based on topical authority, and tracking key metrics such as rankings, traffic, and revenue on large‑scale sites. I specialize in creating and optimizing content for LLMs and featured snippets, focusing on both new page development and existing content improvement to maximize visibility and performance.

Available to hire

I am a multilingual digital marketing specialist with 11 years of experience across SEO, AEO, CRM, and content strategy, driving growth for European, North American, and LATAM markets. I’ve led content pipelines from keyword research to CRM integration, with a focus on high‑compliance industries like crypto, Web3, and gambling. I thrive on building scalable content systems and optimizing for visibility, while maintaining business alignment and regulatory awareness.

I excel at shaping site architecture, identifying opportunities for new pages based on topical authority, and tracking key metrics such as rankings, traffic, and revenue on large‑scale sites. I specialize in creating and optimizing content for LLMs and featured snippets, focusing on both new page development and existing content improvement to maximize visibility and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Beginner

Work Experience

Senior Content Manager at NorthStarNetwork

April 1, 2025 - Present

Recruited, trained, and oversaw a team of content writers and freelancers, identifying staffing needs, conducting interviews, and providing continuous feedback. Defined quarterly KPIs and action plans to drive performance and development. Led content planning and strategy, created briefs, and aligned production with business goals, sales priorities, and featured snippet acquisition. Ensured deliverables met user intent, E-E-A-T, and internal compliance standards, including awareness of Brazilian regulatory changes. Maintained documentation for operator mentions and ensured adherence to country guidelines.

LATAM SEO Content Manager at Clickout Media

October 1, 2023 - April 1, 2025

Conducted keyword research and collaborated with the SEO team to shape content strategies across LATAM, North America (CryptoNews), and Europe (Portugal). Created and assigned detailed briefs for freelance writers, edited content for originality, accuracy, and SEO/editorial standards. Provided technical insights (inlinks, crawls, etc.) using Screaming Frog. Stayed updated on industry trends in gambling, crypto, and finance to maintain relevance and compliance. Tracked rankings, traffic, and revenue to adjust strategies as needed.

Senior Content Writer at Multiple Group

September 1, 2022 - October 1, 2023

Developed and implemented content strategy aligned with company goals, defined themes and formats, and managed distribution channels. Monitored content performance, adjusting strategies to improve engagement and reach. Created influencer strategies aligned with client budgets to maximize ROI and campaign effectiveness. Produced high-quality content for social media, website, blog, PR, and promotions.

Content Manager at Rei do Cassino – iGaming

October 1, 2020 - September 1, 2022

Created engaging content for casino games and sports betting audiences, ensured clear and accessible presentation, organized CMS for easy navigation, and kept freelance content up to date, compliant with regulations, SEO-optimized, and error-free. Collaborated with Market Manager and SEO Manager to align content with business objectives.

Content Manager | Copywriter at MODI Brasil – Digital Marketing

October 1, 2015 - October 1, 2020

Developed and executed paid marketing campaigns, including planning, implementation, and optimization. Managed content and analyzed data to improve marketing strategies and achieve campaign goals. Created compelling paid ads for Facebook and Instagram to drive engagement and conversions. Conducted market and audience research to refine target personas.