Hi, I’m Heen Wai. I’m a creative and results-driven Film & Music Production Leader with 12+ years of experience in end-to-end film & music production, creative direction, and leading teams. I’ve scaled ROlI’s digital presence, growing YouTube from 0 to 330K, Instagram from 0 to 328K, and Facebook from 0 to 444K by delivering high-impact visual content that drives engagement and audience growth. I’m passionate about storytelling, crafting compelling visual and auditory experiences through the Adobe Creative Suite, post-production, and strategic problem-solving. I excel at workflow optimization, budget management, and cross-functional collaboration to ensure seamless execution from concept to final delivery. I’m committed to delivering brand storytelling that resonates through video and music content and continuously exploring new formats and techniques to elevate production value.

Heen Wai

Hi, I’m Heen Wai. I’m a creative and results-driven Film & Music Production Leader with 12+ years of experience in end-to-end film & music production, creative direction, and leading teams. I’ve scaled ROlI’s digital presence, growing YouTube from 0 to 330K, Instagram from 0 to 328K, and Facebook from 0 to 444K by delivering high-impact visual content that drives engagement and audience growth. I’m passionate about storytelling, crafting compelling visual and auditory experiences through the Adobe Creative Suite, post-production, and strategic problem-solving. I excel at workflow optimization, budget management, and cross-functional collaboration to ensure seamless execution from concept to final delivery. I’m committed to delivering brand storytelling that resonates through video and music content and continuously exploring new formats and techniques to elevate production value.

Available to hire

Hi, I’m Heen Wai. I’m a creative and results-driven Film & Music Production Leader with 12+ years of experience in end-to-end film & music production, creative direction, and leading teams. I’ve scaled ROlI’s digital presence, growing YouTube from 0 to 330K, Instagram from 0 to 328K, and Facebook from 0 to 444K by delivering high-impact visual content that drives engagement and audience growth. I’m passionate about storytelling, crafting compelling visual and auditory experiences through the Adobe Creative Suite, post-production, and strategic problem-solving.

I excel at workflow optimization, budget management, and cross-functional collaboration to ensure seamless execution from concept to final delivery. I’m committed to delivering brand storytelling that resonates through video and music content and continuously exploring new formats and techniques to elevate production value.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Head of Film & Music Production at Luminary ROLI
February 1, 2021 - Present
Led full-cycle video & music production, from ideation to final delivery, managing internal teams and external collaborators. Managed budgets for multiple film projects, optimizing costs while maintaining production value. Established standardized workflows, templates, and processes, improving production efficiency. Oversaw contracting and collaboration with external partners, ensuring top-tier content quality. Implemented new creative strategies, enhancing brand storytelling through innovative video and music content.
Senior Film & Music Producer at ROLI
February 1, 2020 - February 28, 2021
Directed and managed video & music content production, aligning with brand strategy and audience engagement. Led a team of editors and producers, ensuring seamless execution of multiple film projects. Enhanced video production quality by experimenting with new media, formats, and techniques. Managed budgets across multiple video projects, ensuring cost-effective resource allocation.
Content Production Executive at ROLI
January 1, 2018 - February 29, 2020
Scripted, filmed, edited, and produced film & music content for ROLI’s social media, educational content, and marketing campaigns. Created video content for major product launches, including ROLI Learn Hub and LUMI Kickstarter campaigns. Hosted workshops and sales events with partners like Apple, Harrods, SAE, and Point Blank.
Product Specialist at ROLI
July 1, 2012 - January 31, 2018
Developed complete performance mastery of RO LI’s musical instruments, including Seaboard GRAND, Seaboard RISE, and BLOCKS. Created high-quality demo content, product showcases, and educational material for RO LI’s digital platforms. Provided user experience feedback and product testing, influencing product development.

Education

BEng Computer Science at Imperial College London
January 1, 2009 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet